企业实施名牌战略的动因及支持体系

名牌，包括名牌产品和名牌企业，有着极其丰富的内涵。前者的载体是产品，后者的载体是企业。产品是企业各种资源和能力相结合的成果，是企业直接参与市场竞争的物质载体。名牌产品则是产品高品质的象征。企业作为市场竞争的主体，通过向市场提供产品来参与市场竞争。名牌企业就是有着极为良好的企业形象，得到社会公众的好感和信赖的企业。名牌的物质和文化内涵则形象外现为著名商标。     

The NDC Model： A Way to Resolve Moral Hazard in China＇s Social Security System

Since the mid-1990s, China has adopted a partially funded pension scheme in building its social security system. However, after nearly 10 years of operations, people found that the serious moral hazard problem of contribution defaults and loss of control concerning pension payment stemmed from this partially funded pension scheme. This institutional arrangement has also resulted in the so-called “adverse selection in non-market institutions”,which in turn is capable of destroying the current system. This article argues for the introduction of the Notional Defined Contribution (NDC)scheme, because it can solve the problem of moral hazard and adverse selection. Moreover,it can solve the problem of a lack of institutional conditions for the entry of the social security fund into the stock market. It is important to note that the NDC scheme fully conforms to the initial intention of the policy-makers who designed the partially funded pension scheme in mid-1990s.     

基层发行库物流化管理的难点与对策

从笔者所在人民银行景德镇中心支库运行情况看,现阶段基层发行库物流化管理工作还存在较多制约性因素,主要体现在以下几个方面: