新的传播介质和传播方式究竟在改变着什么？

传播渠道的七横八纵,传播方式的五花八门以及传播效果的＂一地鸡毛＂是当前传播领域中一道＂乱花渐欲迷人眼＂的景观。有调查表明,＂迷惘＂是当前相当多的媒介中人面对如此景观时的一种内心纠结。     

加快基层行转型发展的思考

经营转型是将来一段时期农业银行发展的主题,是提质增效的主要手段,也是未来发展的根本出路和主要任务。基层行必须加快经营转型步伐,有效解决改革和发展中的矛盾和问题,实现速度更快、质量更高、效益更好的发展。     

The communication in the actual socio-economic environment

The communication, joined with all its problems, became the topic for interesting studies during the mid of 90s. This attention was due to the publication of＂Being Digital＂, wrote by Nicholas Negroponte, the first book that analyzed the communication environment in a comprehensive way. The novelty of this original book, which was immediately perceived by both the scientific and socio-economic environment, was twofold： The forecast of the revolutionary impact of digital technologies applied to the communication and the subsequent modified scenario. Nevertheless, the described scenario was contradicted or confirmed several times during last years.
The linkage between communication and socio-economic environment, after the publication of that book, represented a special focus for the scientific society since the beginning of the new millennium. The evolution of technologies involved several structural components in many different phases during last years and generated a lot of deep changes in a short time. These developing conditions made really difficult any forecasting attempt about the evolution of each technological component and, consequently, any reliable scenario for the communication environment.
The functional update of existing technologies leaded to the appearance of a new medium： Internet. This medium started with revolutionary peculiarities： low access and operating costs, multimediality, bidirectional way of usage and, above all, planetary target. The new communication tool seems to be a good candidate to substitute many of the former media or, at least, to reduce their usage in a meaningful way. Vice versa, the socio-economic effect of Internet was very weak： The new medium appears as simply added to the previous shape without meaningful influences on the diffusion of traditional media.
Nevertheless, the advantages offered by the technological innovation was not reserved only to Internet, but deeply changed all the media influencing particularly their way of supplying service. The most meaningful effects of these innovations involved both the diffusion systems and trading approach so generating a special attention also by politic environments.
The final objective of this paper is to analyze the evolution of the communication environment due to the innovation and to depict the actual communication offer. This approach will be useful to verify the conditions for reliable definition of scenarios.     

中国人是怎样学会爱国的（上）

当西方国家进行殖民掠夺、中国精英群体企图带领国人维护国家的尊严和利益时，他们不无沉痛地发现，中国人历来缺乏国家意识，爱国精神甚为淡薄，因而对于国家利益也缺乏敏感     

影城VIP幸运卡电影票项目剖析

一、项目背景 近年来,随着电影市场的日益蓬勃,乌鲁木齐市新开张的电影院如雨后春笋般不断出现,影院的硬件设施不断提升以及风格各异的中外影片,持续吸引着众多的消费群体。     

投资世界 放眼全球——“新丝绸之路2014中国海外投资新年论坛”在人民大会堂隆重召开

正由中国投资协会、中国国际文化传播中心与中海投(北京)国际投资管理有限公司共同主办的"新丝绸之路——2014中国海外投资新年论坛"于2014年1月11日至12日在北京人民大会堂举行。论坛邀请了国家领导及发改委、商务部、财政部等各部委领导及120余国驻华大使、商务参赞亲临现场,以及100位央企、大型国企负责人共同探讨如何实现中国海外投资的良性发展,总结2013年中国海外投资理论与实践,展望2014年经济形势,探索海外投资的美好未来。全国人大代表、中国人民解放军海军上将胡彦林,第十二届全国人大财经委副主任辜胜阻,     

智囊机构

让沟通更有价值!智囊机构是一家从事利益相关者沟通管理与传播服务的专业机构智囊机构运用学习型组织建设的理论与方法,通过"学习、创新与沟通社区"的建设以及全新的沟通传播理论与架构,跨界整合管理咨询、传媒以及公关、培训等行业的专业能力。智囊机构旗下有《新智囊》杂志、《新远见》杂志以及中国管理传播网等公开媒体,在经管领域拥有良好的口碑与话语权。智囊机构开展的利益相关者沟通管理与传播服务包括:帮助企业在激烈的竞争中构建可持续发展的外部生态系统和内部生命系统,     

浅析如何提升高校特殊群体学生就业竞争力

随着我国高等教育发展的普遍化、大众化,高校毕业生就业困难已成为迫切需要解决的问题,而高校中非优势专业、经济困难、学业困难学生等特殊群体的就业困难问题尤为突出。本文试图分析高校中特殊群体就业困难的成因,提出增强其就业竞争力的相关对策。     

浅谈高职院校特殊群体学生问题及其对策

特殊群体学生教育近年来成为了高职院校学生管理工作的新着眼点,高职院校学生群体事件或者突发事件多由这类学生的思想政治教育盲点所造成。正是这种必要性,就高职院校学生管理工作实践总结了特殊群体学生的类型以及特征,并提出了一些思考与对策。     

秦皇岛市青龙县 “四乘二”给力城乡困难群体就业

开发两项岗位，助力困难人员实现就业。积极协调政府机关、企事业单位，大力开发公益性岗位和高校毕业生就业见习岗位。