Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study

Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casino-operated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants.     

Environmental scanning the future of event design

This paper used multiple sources of information in order to identify the forces likely to impact event design. Content analysis of key informant interviews and selected trade publication articles identified key forces impacting event design. Technology, the environment and green issues, security and safety, and globalization were forces identified by both the key informants and the trade literature. Neither of the sources gave much attention to political forces. This article contributes to our understanding of the forces impacting event design and suggests some environmental scanning methodologies that can be used with both key informants and the trade publication literature.     

Hotel efficiency: A bootstrapped metafrontier approach

This paper introduces the metafrontier concept to account for the environmental and technological differences between various hotels groups. The interesting feature of the model is that it ensures that heterogeneous hotels are compared based on one homogenous technology. We test the model using a panel data sample of 78 Taiwanese hotels. The results clearly indicate that the size, ownership, and classification of a particular hotel have a significant impact on its efficiency. More implications of the results are provided.     

主题公园游客满意度曲线研究——以深圳欢乐谷为例

游客量直接决定主题公园的经营绩效,游客满意度是影响游客量的关键要素之一。本文首先通过对深圳华侨城三大主题公园的预调研,构建了主题公园游客满意度曲线模型;然后以深圳欢乐谷为例,通过回归分析,对主题公园的游客满意度曲线进行了拟合检验,发现主题公园的游客满意度曲线表现为倒U形。为了使主题公园经营者能够有效地利用倒U形模型,本文将游客满意度曲线划分为5个区间,针对每个区间给出了提高游客满意度水平的策略,为主题公园稳定游客量提供了理论依据。     

北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析

目前,很少有学者采用旅游者博客这一新兴的方式研究游客对旅游目的地形象的感知。文章选择中西方旅游者博客话语为切入点,从“文化繁荣”、“宜居和生态”、“现代化大都市”、“社会和谐”和“经济发展”5个维度探讨中西方游客对北京旅游目的地形象感知的异同,并讨论了两个不同旅游群体在文化背景、意识形态和消费水平方面的差异。最后,文章对如何提升来京中西方游客的体验评价提出了切实的建议。此研究意在强调旅游者博客在旅游目的地形象研究中的重要意义,同时亦希望能够对话语分析的跨学科发展作出贡献。     

气候舒适度对热点城市入境游客时空变化的影响

文章选取东部18个城市分析气候舒适度的年内时空变化,将其年内变化分为3种类型：倒＂U＂形、＂M＂形、宽＂U＂形。收集2005～2007年各城市入境客流量,分析其年内时空变化状况,将其年内变化分为4种类型：＂W＂形、倒＂U＂形、＂M＂形、＂U＂形。年内客流量重心变化与气候舒适度重心变化具有很强的时间同步性,说明气候舒适度是影响客流量空间分布的重要因素。在客流量月指数与气候舒适度指数比较的基础上,建立了入境旅游客流量月指数模拟模型。利用旅游资源丰度、经济发展水平、综合气候舒适指数3个因素,建立其与客流量地域分布的统计关系,结果显示：综合气候舒适度指数每变化1个单位,客流量将增加（或减少）7.659万人。     

Estimating the impact of showroom entertainment on the gaming volumes of Las Vegas hotel–casinos

Increases in showroom headcounts are found to increase casino gaming volumes in two Las Vegas Strip casinos. This study examines long-standing assumptions regarding the indirect contribution of investment-intensive showroom entertainment. Such contributions are difficult to measure and the literature contains no rigorously derived estimates of gaming contributions from in-house entertainment venues. Despite the paucity of research, gaming companies are willing to invest staggering sums in showroom entertainment, based in large part on the belief that traffic from these venues will increase gaming volumes. Using estimates produced by time series regression models, the two showrooms produced average gaming win contributions of $11.28 and $19.32, per paid showroom attendee. Based on these estimates alone, extravagant investment in showrooms would have to be justified by other means. Future studies aimed at understanding the showroom contributions to non-gaming profit centers and the role of showrooms in the high-roller's patronage decision are both recommended.     

Identifying changes and trends in Hong Kong outbound tourism

Despite the numerous research endeavors aimed at investigating tourists’ preferences and motivations, it remains very difficult for practitioners to utilize the results of traditional association rule mining methods in tourism management. This research presents a new approach that extends the capability of the association rules technique to contrast targeted association rules with the aim of capturing the changes and trends in outbound tourism. Using datasets collected from five large-scale domestic tourism surveys of Hong Kong residents on outbound pleasure travel, both positive and negative contrasts are identified, thus enabling practitioners and policymakers to make appropriate decisions and develop more appropriate tourism products.     

中国旅游经济增长与碳排放的耦合关系研究

厘清旅游经济增长与能源消费及CO2排放之间的关系对于实现增长前提下的低碳旅游发展意义重大。文章采用"自下而上"法,估算了1991~2010年中国旅游业的CO2排放量,并运用脱钩理论、ADF单位根检验、协整分析以及Granger因果关系检验,辨识和分析了中国旅游经济增长与碳排放之间的耦合关系。实证研究结果表明,在研究样本区间内,中国旅游经济增长与CO2排放量除2003年为未脱钩以外,其余年份均处于相对脱钩状态;旅游经济增长与碳排放之间存在长期的协整关系;旅游经济增长构成CO2排放的Granger原因不显著,而CO2排放构成旅游经济增长的Granger原因较为显著,即存在从CO2排放到旅游经济增长的单向Granger因果关系。基于上述结论,提出相关政策建议。     

贵州金融深化弱经济增长效应的成因分析

改革开放以来,伴随贵州经济的持续较快增长,贵州金融业得到了长足的发展,经济的金融化过程不断加深,金融总量持续稳定增长,结构不断改善,自身供给能力不断增强。但与其他省份相比,贵州金融基础薄弱,发展相对滞后。本文提出了贵州金融深化的弱经济增长效应,并剖析了这一效应的成因。