Attitudes of farmers in China's northern Shaanxi Province towards the land-use changes required under the Grain for Green Project, and implications for the project's success

To restore China's degraded environment, the government launched an environmental restoration project named the “Grain for Green” Project (GGP) in 1999. From 1999 to 2010, the government will spend US$ 40 billion to convert 147 million ha of farmland into forest and grassland and 173 million ha of wasteland (including abandoned farmland) into forest in 25 provinces. A primary focus is to replace farming and livestock grazing in fragile areas with reforestation and planting of forage crops. Given the project's tremendous size and number of participants, the attitudes of the affected farmers will strongly influence the GGP's success. To learn their attitudes, we surveyed 2000 farmers in 2005 to quantify their opinions of the GGP and how it has affected their livelihoods, and we discuss the concerns raised by these attitudes. Farmers appreciated the grain and financial compensation offered by the GGP, but few considered planting of trees (8.9%) or forage species (2.2%) to be a priority. Although only 19.1% felt that their livelihoods had been adversely affected by the GGP and 63.8% supported the project, a large proportion (37.2%) planned to return to cultivating forested areas and grassland once the project's subsidies end in 2018. Therefore, much of the restored vegetation risks being converted into farmland and rangeland again, compromising the sustainability of the environmental achievements. To succeed, strategies such as the GGP must compensate farmers fairly for their costs, create new agricultural products and techniques for use on more suitable land, and create job and training programs that account for the needs and desires of farmers and give them alternatives to returning to old land-use practices.     

Authenticity orientation as an attitude: Scale construction and validation

This study developed an authenticity orientation scale to measure the attitudes of tourists toward object-based authenticity of cultural and historic artifacts, attractions, and tourist sites. The attitudes underlying the scale have been described in authenticity literature as a continuum of attitude orientations ranging from predominantly realist to constructivist to postmodernist. To numerically distinguish tourists with respect to their attitudes, the researchers employ Thurstone's method of equally appearing intervals (Thurstone, L.L. 1928. Attitudes can be measured. The American Journal of Sociology, 26, 249–269) with subsequent validation. The newly developed scale has undergone rigorous construction and testing procedure. Its predictive validity was ensured through hypothesis testing using an online survey with a panel of 514 American tourists. The theoretical significance of the study lies in understanding the mechanism of “authentication” of various artifacts, attractions, and tourist sites by visitors. Implications for tourism management and directions for further research are discussed.     

Determinants of willingness to pay to stay at a green lodging facility

The adoption of green initiatives is attracting increasing attention among tourism providers and researchers. One important dimension of travellers’ environmental concern is their willingness to pay higher rates for green travel products. This study determines the association between pro-environmental attitudes and beliefs, and willingness to pay a higher room rate at a green lodging facility. A survey of 388 travellers in Michigan, USA, revealed a positive relationship between environmental concern (measured using the New Environmental Paradigm scale) and willingness to pay for a green hotel room. Income was the only one of a series of socioeconomic, demographic and travel pattern variables to reach statistical significance. Additional evidence regarding consumer attitudes towards and concomitant behaviours with respect to travel and the environment is vital to the broader consideration of the sustainability of the tourism and hospitality sectors. Understanding of willingness to pay for green practices has important marketing and management implications.     

Structural change in a growing open economy: Attitudes and institutions in Latin America and Asia

This article provides a formal assessment of the interplay between structural and institutional change. We highlight the sharp contrast between societies whose past experiences condition them to regard innovative change with antipathy and those with favourable attitudes. Using Thirlwall's law as the connecting bridge, we present empirical evidence relating attitudes and the productive structure for a sample of 20 Latin American and 14 Asian countries between 1980 and 2014. Our findings are formalised in terms of two agent-based models. The first admits multiple equilibria and is used to discuss the experiences of modern Latin America and Asia. Allowing for feedback effects from growth to attitudes towards change, the second model shows how a complex economy might be associated with a better distribution of power. It is demonstrated that endogenous cyclical trajectories may arise, providing further insights on the nature of structural and institutional change.     

Distinguishing ambivalence from indifference: A study of attitudes toward land trusts among members and nonmembers

Private, not-for-profit land trusts have become major players in U.S. conservation efforts in the last 50 years. During this period membership in land trust organizations has grown. Despite the expansion of land trusts and land trust membership, little is known about public attitudes and beliefs about these organizations. To address this gap, we fielded a mail survey to members of a regional land trust in Indiana and a sample of nonmembers that reside in the areas served by that organization. In addition to examining differences in land trust members and nonmembers in terms of their demographic characteristics, recreation habits, awareness and use of land trust properties; we examined land trust beliefs and attitudes. Drawing from recent developments in attitude theory, the study employed a two-dimensional/bivariate model that allowed us to assess attitudes and distinguish between two forms of neutral attitudes toward land trusts – ambivalence (equal positive and negative feelings) and indifference (lack of any feelings). The study results indicated that, on average, land trust members were slightly older, better educated, and had lived in the area for shorter period of time than nonmembers. Members were also more likely to engage in non-consumptive outdoor activities like hiking and bird watching, while nonmembers were more likely to fish and hunt. Members also tended to have more positive attitudes toward land trusts and were more likely to express positive associations with land trusts. Nonmember attitudes demonstrated greater variability; specifically compared to members, nonmembers were more like to hold indifferent, ambivalent, or negative attitudes toward land trusts. Additional analysis comparing these three non-member groups provided insight into differences in their behaviors, knowledge, and underlying beliefs. We conclude with a discussion of the implications for organizational policy and outreach efforts.     

How does the inclination to bicycle sway the decision to ride in warm and winter seasons?

Many cities are creating policies and programs aimed at expanding bicycling mode shares. Attitudes towards bicycling in combination with weather conditions, however, can strongly influence the decision to ride. In locations with wide annual seasonal variation, attitudes can radically alter demand on bicycle networks across the year. Though researchers have looked at weather impacts on bicycling, the link between attitudinal factors that might impact riding decisions and seasonal variation remains understudied. This paper investigates heterogeneous taste preferences about the inclination to bicycle for riders who ride only in the warm weather and those who ride all year long (including during severe winters). This research relies on survey data from Edmonton, Canada and presents results from a hybrid discrete choice model. After controlling for age, sex, education, income, the supply of bike lanes, and the latent variable “bicycling inclination,” the results indicate that attitudes have a significantly positive impact on the decision to ride across seasons. The findings suggest that public education and season-specific training programs—particularly aimed at adults and women—have the potential to increase bicycling all year around.     

Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values

This study investigates determinants of sustainable food consumer behaviour in Belgium. To gain a better insight in sustainable consumption, a study was conducted in which attitudes and behaviour as well as the role of individual characteristics like confidence and values related to sustainable products are analyzed. The focus of the analysis is on exploring the influence of determinants as hypothesised by the theory of planned behaviour (TPB) - attitudes, perceived behavioural control, social norms - on sustainable consumption intention in general, and specifically depending on consumer's perceived confidence and personal values. The empirical research builds on a survey with a sample of 456 young adults using a questionnaire and showing an advertisement for hypothetical sustainable dairy products. Stepwise multiple regression models showed that 50% of the variance in intention to consume sustainable dairy was explained by the combination of personal attitudes, perceived social influences, perceived consumer effectiveness and perceived availability. In addition, different levels of confidence and value orientation yield different strengths of the determinants. The findings yield public policy and marketing recommendations for stimulating sustainable food consumption among young adults.     

Neither invented nor shared here: The impact and management of attitudes for the adoption of open innovation practices

Despite the massive interest in open innovation, limited attention has been expressed concerning the intra-organizational challenges in implementing it. An exemplary issue is the unwillingness of employees to undertake extra-organizational knowledge transactions in the form of negative attitudes against the sourcing of external knowledge (the not-invented-here (NIH) syndrome) and against the external exploitation of knowledge assets (the not-shared-here (NSH) syndrome). Using survey data collected from 331 firms, this article empirically assesses the theoretical assertion that the NIH and NSH syndromes have negative impacts on the adoption of inbound and outbound open innovation. Furthermore, it investigates how their effects can be reduced through competence-building programs based on the training of employees. By focusing on two attitudinal antecedents to openness, the findings offer an explanation for the problems that firms face in benefiting from inflows and outflows of knowledge and possible guidance as to how managers can disengage such attitudes.     

无边界职业生涯视角下高校创业教育对员工创造力的滞后影响——一个双重中介模型

创业作为经济增长和社会进步的新引擎已经成为国际共识,各国政府高度重视高校学生创业教育。创业教育以培养创业精神为核心,除能提升大学生创业率外,还能塑造大学生的职业观念,满足其成为创新型人才的素质要求。以接受过高校创业教育并已就职的90后新生代员工为研究对象,探讨高校创业教育如何影响员工无边界职业生涯态度和工作场所创造力。基于266份有效数据的实证研究表明,在高校所接受的创业教育能够显著提升员工工作场所创造力,无边界职业生涯态度的两个维度无边界心智模式和组织移动偏好在两者间均起中介作用,且无边界心智模式的中介作用显著大于组织移动偏好。研究结论进一步验证了高校创业教育的滞后效应,可为高校创业教育提供有益的启示。     

Exploring the effect of a middle response category on response style in attitude measurement

In this research we focus on the link between response style behaviour in answering rating data such as Likert scales and the number of response categories that is offered. In a split-ballot experiment two versions of a questionnaire were randomly administered. The questionnaires only differed in the number of response categories, i.e. 5 vs. 6 categories. In both samples a latent-class confirmatory factor analysis revealed an extreme response style factor. The 6-response categories version, however, revealed the more consistent set of effects. As far as the content latent-class factors, i.e. familistic values and ethnocentrism, are concerned, results were fairly similar. However, a somewhat deviant pattern regarding the familistic values items in the 6-response categories version suggested that this set of items is less homogeneous than the set of ethnocentric items. The effect of gender, age and education was also tested and revealed similarities as well as differences between the two samples.