An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models

The study employed two theories, the technology acceptance model (TAM) and the Attention-Interest-Desire-Action (AIDA) model, to provide an understanding of the process of consumers accepting an on-demand food-delivery app, and to establish the effect of marketing communication on outcomes related to consumer behavior. A conceptual model and hypotheses were developed by combining the key constructs of the two models to predict behavioral intentions. Findings revealed the attention and interest in the AIDA model related strongly to the salient behavioral beliefs of TAM, perceived usefulness and perceived ease of use. Thus, it can be concluded that marketing communication acts as an external element in the process of accepting new innovations. Besides, it was confirmed that attitude towards the adoption of new technology acts as a mediator that promotes desire for the app. From the disciplines of information system and marketing communication, the study suggests an innovative approach to incorporating models.     

成都理工大学教职工体育协会的现状研究

文章对成都理工大学6个教职工体育协会的建制、经费、场地设施、指导人员以及活动开展状况等方面进行了调查访谈,发现协会中仍然存在着协会成员固化、成员覆盖面小以及资金不足、场地匮乏等问题,并提出加大宣传力度,狠抓培训、扩大会员人数;扩展资金来源,寻求学校场地人力支持以及多层次创造活动交流平台等建议措施,以促进成都理工大学教职工体育协会的进一步发展。     

How to improve a technology evaluation model: A data-driven approach

Academic research suggests a number of technology evaluation models. To ensure effective use, models need to be improved in accordance with changing internal and external environments. However, a majority of previous studies focus on model development, while a few emphasize their implementation or improvement. To fill this research gap, this study suggests a systematic approach to examining the validity of technology evaluation models and improving them. We consider three propositions as criteria for improvement: 1) the coherence of the evaluation results with the evaluation purpose, 2) the appropriateness of the evaluation methods, and 3) the concreteness of the evaluation model. Rather than using expert opinions, this study takes a data-driven approach, wherein we analyze actual evaluation results and determine whether the model produces the intended results. A case study of 291 technology evaluation results, all made by the South Korean government in support of technology-based small and medium-sized enterprises, is conducted to verify the suggested approach's applicability. This is one of the few studies to address issues regarding improvements to a technology evaluation model. Its approach can help to develop and continuously improve a valid technology evaluation model, thus leading to more effective practice.     

Socio-technical transition governance and public opinion: The case of passenger transport in Finland

As a governance perspective, transition management views the engagement of a wide variety of stakeholders in policy development as a necessary element in furthering sustainability through enhanced social learning. Yet as a literature it has paid relatively little attention to public consultation on socio-technical change. Here we set transition management in the context of longstanding debates in science and technology studies, technology assessment and deliberative democracy. Empirically, we use national survey data on Finnish public opinion of state support for future transport options. Showing how transport practices and attitudes to transport innovation policy vary with both demography and geography, we argue that these differences have implications for policy legitimacy. We suggest that, both given and despite the practical difficulties of deliberative democracy, use of participative opinion surveying to better understand social groups with needs and interests that differ from national averages, may help to enhance policy legitimacy and hence the success of transition management.     

知识重叠、知识库特性与创新绩效

以往研究着重探讨重叠/非重叠知识在技术并购中的创新效应，然而在测度知识重叠时仅关注到数量属性而忽略了质量评估。因此，构建一个新的理论框架，利用国家知识产权局2008-2018年专利授权数据，分析217家中国机械制造企业352次国内技术并购案例，探索知识库中重叠、非重叠知识数量和质量属性对并购后创新绩效的影响。结果表明，高质量重叠知识对并购后的企业创新绩效具有正向影响，而高质量非重叠知识则有负向影响。同时，探讨知识数量对并购后创新绩效的影响。研究结果强调了知识重叠对企业获取外部知识的重要性，对企业技术并购实践具有借鉴作用。     

技术创业型企业孵化资本投入的风险管控——来自多案例对比

待孵化的技术创业型企业同时具有概念性技术向差异化产品转化的高风险与产品异质性被认同后溢价评估的高收益特点，导致其投资者多处于隔岸观火却欲罢不能的的孵化投资矛盾中。对孵化资本实施有效的风险管控，成为吸引外部资本投入的关键。基于此，选择在可创概念选育与技术创业孵化领域探索出高成功率路径的概念证明中心、YCombinator和创新工场为研究案例，分析其在创业项目筛选、孵化资金运营等关键环节的风险管控方式，以期完善我国孵化资本管控理论、助力我国商业孵化器提高资金风险管控能力、促进外部资本投入。     

The role of accelerators in firm survival: An fsQCA analysis of Italian startups

Accelerators are a recent yet rapidly growing phenomenon within entrepreneurial ecosystems. The distinctive characteristics exhibited by accelerators, relative to previous incubation models, imply that accelerators may play a different role and have a different impact on the survival rates of participating firms. In this study, we explore the relationship between participation in an accelerator program and firm survival using fuzzy-set qualitative comparative analysis (fsQCA) with key variables related to firm survival. We analyze 38 accelerated startups from five Italian accelerators and a control group of 38 non-accelerated Italian startups. Our findings support the business accelerator literature that regards accelerators as a new and distinct generation of business incubators. Our results suggest that participation in accelerator programs on its own does not influence firm survival. However, we found a relationship between firm survival and accelerated technology-based firms that do not export and between firm survival and accelerated firms in the service sector with a small team that do not export. We conclude that factors affecting the survival of accelerated firms are different from factors affecting the survival of incubated firms, providing further evidence of the characteristics that distinguish accelerators from incubators.     

锚企业与科技新城共生模式研究:以阿里巴巴和杭州未来科技城为例

以阿里巴巴和杭州未来科技城为例，采用Logistic模型探讨锚企业与科技新城共生模式，结果表明：总体而言，阿里巴巴和未来科技城属于互利共生模式，阿里巴巴成长会促进未来科技城发展，而未来科技城发展也会反哺阿里巴巴的成长。2013-2016年两者共生系数之间的差值不断缩小，表明阿里巴巴和杭州未来科技城的共生模式从偏利共生转向互利共生。     

An investigation of the moderating effects of current job position level and hotel work experience between technology readiness and technology acceptance

Rapid technology development has greatly changed the hotel structure in operation or customer relationship management. Most previous studies simply employed either the technology readiness index (TRI) or considered the technology acceptance model (TAM) to predict consumer behavior from the perceptions of consumers. Nonetheless, only limited studies, if ever any, integrated technology readiness (TR) into technology acceptance model in hospitality. Hence, to bridge the aforementioned research gap, the purpose of the present study is to advance and modify TAM by proposing a new research framework which integrates TR into TAM. Online questionnaire survey was conducted with hotel employees through a well-known survey company Qualtrics. Data were then analyzed by structural equation modelling. Findings indicate the direct relationship between technology readiness (TR) and technology acceptance (TA), and reveal the moderating effects of current job position level and hotel work experience on the proposed research framework. Implications are further discussed.     

Personalized goal-based investing via multi-stage stochastic goal programming

In this paper, we propose a goal-based investment model that is suitable for personalized wealth management. The model only requires a few intuitive inputs such as size of wealth, investment amount, and consumption goals from individual investors. In particular, a priority level can be assigned to each consumption goal and the model provides a holistic solution based on a sequential approach starting with the highest priority. This allows strict prioritization by maximizing the probability of achieving higher priority goals that are not affected by goals with lower priorities. Furthermore, the proposed model is formulated as a linear program that efficiently finds the optimal financial plan. With its simplicity, flexibility, and computational efficiency, the proposed goal-based investment model provides a new framework for automated investment management services.