Oil multinationals and governments in post-colonial transitions: Burmah Shell,the Burmah Oil Company and the Indian state 1947–70

Using the post-colonial perspective of hybridity, this article analyses how two British companies, the Burmah Oil Company (BOC) and Burmah Shell (BS) adapted to changes in the socio-economic environment from Indian independence in 1947 until 1970. Post-colonial theory is useful in exploring the continuing imperial influence, the changing relationship between BS, BOC and the Government of India (GOI) and the impact of this on the operations of BOC and BS post-independence. The approach recognises that the relationship between BOC, BS and the GOI was complex with differing levels of co-operation and tension existing between the three parties throughout the period.     

Fully nonmetric estimation of a continuous nonlinear conjoint utility function

The special conjoint-analysis problem of estimating the parameters of a continuous nonlinear utility function from ordinal rank order data is investigated. A special purpose estimation method, called NONCON, is proposed that offers two advantages: First, it is capable of directly maximizing Kendall's rank order correlation coefficient T as the appropriate measure of goodness of fit. Second, it requires less computational effort than competing procedures using general purpose conjointanalysis programs. The superiority of NONCON is demonstrated for the estimation of a continuous nonlinear two-parameter utility function the parameters of which serve as input for the optimization of sales force compensation schemes.