众包模式在中国家具制造企业的应用探索——基于英国MADE的案例解析

首先,对英国MADE的商业模式进行解析,MADE本质上是一种双重网络众包,MADE扮演了中介机构和发包方的双重角色。其次,将MADE商业模式与中国家具制造企业的运作模式进行对比,MADE的优越性主要体现在精准把握、呈现消费需求,较强的资源整合能力和创新效率,弱化品牌对产品溢价的影响,取消中间环节;局限性体现在目标顾客群体的限制和较长的等待周期。借鉴MADE模式,中国家具制造企业可以尝试有效运用大众智慧来提升企业创新能力,重新定义企业的竞争优势。众包模式在中国有广阔的发展前景,同时给中国的家具制造企业带来严峻的挑战。中国家具制造企业应理性对待众包的出现,可以将改良型的众包作为商业体系的有益补充。中小家具制造企业可以尝试用威客形式提高企业创新能力;大型家具制造企业可以借助网络平台进行初级、中级、高级阶段的改良型众包尝试。     

基于OPNET的混合关键性网络建模与仿真分析

混合关键性网络是一种新型的通信架构,可以满足非实时性和实时性业务的需求。为分析其网络性能,提出在OPNET网络仿真环境中建模的方法。以开放式系统互联模型为基础,采用层次化建模,构建网络的节点模型和进程模型。该模型考虑了事件触发和时间触发消息的特点,通过设计调度算法和容错方式,实现了仿真实验的灵活配置和端到端延迟抖动等性能指标的验证。对仿真结果的性能分析表明,混合关键性网络能够保证实时业务的确定性以及兼容标准以太网的非实时业务。     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

Identification of Web User Segments Based on Beliefs about Online Ads

Online advertising has been one of the fastest growing industries worldwide, due to the increased number of Internet users. From the perspective of marketing management, identifying the profile of web users who click online ads will enable designers to create better online advertising campaigns. Hence, the main objectives of this article are (1) to segment web users based on their beliefs about online ads, (2) to identify personality traits of each segment, and (3) to investigate attitudinal and behavioral differences across segments about online ads. Data were collected through an online survey and by using cluster analysis, web users were segmented into three groups based on their beliefs about online ads: “Supporters,” “Neutrals,” and “Opponents.” Personality trait differences as well as attitudinal and behavioral differences among three segments were examined and significant differences were found in terms of their personality traits, such as variety seeking, market mavenism, and innovativeness.     

企业战略联盟中的开放式创新

在我国特殊国情下,战略联盟成为企业提升竞争力的重要手段．学者们从创新的视角分析．却把战略联盟作为企业践行开放式创新的一种组织形武,但是很少有学者去分析战略联盟对开放式创新的促进作用,更没有厦清二者的关系。基于此,本文把开放武创新和战略联盟作为两种独立的商业模式,并从三个方面来解析二者的关系,旨在为企业实施战略联盟和开放武创新提供理论指导,加快企业创新进程。,     

三种IP VPN技术实现方案的比较研究

VPN是企业内部网在因特网等会共网络上的延伸。通过一个私用的通道采建立一个安全的私有连接,将运程用户、公司分支机构、公司的业务伙伴等跟公司的内部网连接起来。构成一个扩展的公司企业网。通过虚拟专用网络既实现了传统专用网络所需的性能,同时相对于传统的专用网络又大大降低了网络的运营成本。对VPN技术的原理进行分析研究,可以充分发挥其优势,为企业的现代化管理与经营服务。     

产业集群驱动的工业化道路——重新解读“温州模式”

通过对“温州模式”的研究,发现温州遵循“开放-发现-创业-扩散-升级”这样一条产业集群驱动的工业化道路,其发生机理是由于开放,增加了同外部市场接触的机会,发现了市场信息并完成了初始资本的积累,当企业家能人出现、开始在某地创业时,本地工业化进程便随之启动。     

开放市场下中国本土专业服务企业的定位与成长

在开放市场条件下,我国本土专业服务企业如何实现持续发展是一个非常值得思考的问题。本文分析了我国专业服务企业的发展现状以及所面临的发展障碍,对我国本土专业服务企业的定位和成长路径进行了探讨。     

开放经济条件下的中国经济周期波动特征

我国经济增长的稳定性和持续性较好,与发达工业化国家经济动态的联系相对较为紧密,体现在这些国家的实体经济和金融波动对我国经济具有明显的外溢效应,其中金融波动的冲击较为显著。我国经济动态主要取决于自身内部因素,呈现出较明显的独立性和特异性,世界经济波动对我国经济动态尤其是对消费增长动态的影响较小,而发达工业化国家经济波动对我国投资增长动态的影响相对较大。     

Research on e-commerce transaction networks using multi-agent modelling and open application programming interface

We provide a formal definition of an e-commerce transaction network. Agent-based modelling is used to simulate e-commerce transaction networks. For real-world analysis, we studied the open application programming interfaces (APIs) from eBay and Taobao e-commerce websites and captured real transaction data. Pajek is used to visualise the agent relationships in the transaction network. We derived one-mode networks from the transaction network and analysed them using degree and betweenness centrality. Integrating multi-agent modelling, open APIs and social network analysis, we propose a new way to study large-scale e-commerce systems.