市场竞争中的营销策略工具研究

随着通信行业全业务市场竞争环境变化与竞争程度加剧,三方对手均面临着巨大的挑战和机遇。为了切实解决运营商集团客户保有和市场拓展问题,促进可持续发展,文章采取营销策划的研究方法,从满足客户需求、增进客户忠诚、提高产品粘性的角度出发,设计针对重点集团客户和中高端客户目标市场的营销策略工具供客户经理使用。     

State enforceability of noncompete agreements: Regulations that stifle productivity!

Noncompete agreements (also known as covenants not to compete [CNCs]) are frequently used by many businesses in an attempt to maintain their competitive advantage by safeguarding their human capital and the associated business secrets. Although the choice of whether to include CNCs in employment contracts is made by firms, the real extent of their restrictiveness is determined by the state laws. In this article, we explore the effect of state‐level CNC enforceability on firm productivity. We assert that an increase in state level CNC enforceability is detrimental to firm productivity, and this relationship becomes stronger as comparable job opportunities become more concentrated in a firm's home state. On the other hand, this negative relationship is weakened as employee compensation tends to become more long‐term oriented. Results based on hierarchical linear modeling analysis of 21,134 firm‐year observations for 3,027 unique firms supported all three hypotheses.     

摩托车单向器自动装配机气动系统设计

针对当前摩托车单向器组件主要采用手工装配、装配效率低、随机性大、无法对装配过程实现有效管理控制的情况,为了易于对零件装配过程进行实时监测和提高生产效率,开发了一种智能摩托车单向器自动装配机。介绍了摩托车单向器自动装配机的上料系统、装配系统、检测系统和落料系统的机械结构,重点阐述了设备的气动系统设计,并进行了实验研究。结果表明,该设备可实现组成单向器的5种零件自动上料和装配,同时降低了操作人员的劳动强度,生产效率提高约50%。其气动系统噪音小、工作可靠,可应用于摩托车单向器的大批量生产。研究结果可为其他相似异形零件自动装配机的开发提供参考。     

谈数控机床故障诊断与维修教学的几点体会

数控机床故障诊断与维修课程是培养数控技术实用型人才的一门重要专业课,它的教学效果直接影响到数控技术人才的培养规格和质量。本文结合自己从事数控机床故障诊断与维修的教学及工作经验,介绍在数控机床故障诊断与维修教学中的一些方法和体会。     

Statistical Thinking in Empirical Enquiry

This paper discusses the thought processes involved in statistical problem solving in the broad sense from problem formulation to conclusions. It draws on the literature and in-depth interviews with statistics students and practising statisticians aimed at uncovering their statistical reasoning processes. From these interviews, a four-dimensional framework has been identified for statistical thinking in empirical enquiry. It includes an investigative cycle, an interrogative cycle, types of thinking and dispositions. We have begun to characterise these processes through models that can be used as a basis for thinking tools or frameworks for the enhancement of problem-solving. Tools of this form would complement the mathematical models used in analysis and address areas of the process of statistical investigation that the mathematical models do not, particularly areas requiring the synthesis of problem-contextual and statistical understanding. The central element of published definitions of statistical thinking is "variation". We further discuss the role of variation in the statistical conception of real-world problems, including the search for causes.     

规则模糊系统和ICA在图像识别中的应用

利用模糊系统中的模糊规则和SVM中内积函数之间的关系,通过支持向量机对训练样本进行学习,由支持向量确定模糊规则,构建基于规则的模糊分类器。对人脸图像做独立成分分析,提取有利于分类的面部特征的主要独立成分。该模糊系统在ORL人脸库上的实验结果表明,该方法同样适合解决小样本、非线性、高维模式的分类问题。     

Public system usability analysis for the valuation of cognitive burden and interface standardization: A case study of cross-ATM design

Humans are unable to effectively handle machines that have poor interface and interaction patterns. The Automated Teller Machine (ATM) is one of the machines that is most frequently operated by a wide spectrum of people. Hence, it is common to apply Human–Computer Interaction (HCI) technology in the design of ATMs. User–ATM interaction, however, has barriers such as a user’s working memory limit, lower literacy level, or lack of awareness and access. Moreover, the diversity of interfaces hurt user motivation, perception, and experience significantly. For example, each bank has its own ATM design targeting its customers only and, thus, when clients of other banks come across such a machine, they suffer from cognitive burden and commit many errors. To this end, we conduct an analytical survey of ATMs used in Pakistan through user analysis and heuristics analysis. We figure out the influence of design diversity and user perception on ATM users’ cognitive stress with the cognitive walkthrough analysis on the survey. We also uncover a realism-usability gap by reviewing the sampled ATM screens from the viewpoint of HCI heuristics. Finally, we suggest the guidelines on the cross-ATM design, characterized by the standardized fast-cash menu and the fail-safe mechanism for novices. This study demonstrates that users are reluctant to switch out of their comfort zones, due to learning costs and a lack of motivation. Therefore, we should design public systems in a very standardized way, which becomes more crucial for a user’s cognitive relief as interface and design patterns are becoming more diverse in our daily lives.     

非语言交际对利玛窦在华传教的影响

明末清初时期,利玛窦与中国士大夫的交往是其在华传教活动的重要组成部分,其中非语言因素在其成功交际中起着重要的作用。利玛窦利用服饰的变化表明自己的身份和立场,借用西洋器物传播西方先进的科技文明,通过著书立说的形式广结权贵,施展个人魅力笼络人心。利玛窦与中国士大夫阶层的紧密互动为其在中国传教奠定了基础并开创了新的格局。     

盾构机直接切削玻璃纤维筋洞门进洞技术

玻璃纤维筋是一种非常适用于NOMST工法的材料。文章介绍了玻璃纤维筋的物理力学性质。以珠江三角洲城际轨道交通广州至佛山段土建12标(西朗—鹤洞)盾构区间工程为应用背景,介绍了玻璃纤维筋围护桩的施工技术及盾构机采用NOMST工法直接切削玻璃纤维筋围护桩洞门进洞的施工技术。初步探讨了进洞过程中盾构推力对车站接收端墙的作用,采用有限元法进行了模拟分析,并在此基础上提出了NOMST工法进洞时盾构推力的确定方法。     

下动式折弯机几何精度调整

文章以AMADA公司生产的RG系列折弯机为例,介绍下动式折弯机几何精度调整的方法,为同类设备精度调整提供了参考。