Industrial publicity: One of the best promotional tools

One of the most frequently forgotten and misunderstood promotional tools in industrial marketing is publicity. Yet most surveys rank editorial material in trade journals as one of the most important sources of information used by industrial customers in making buying decisions and evaluating products. This article discusses how industrial marketers can use publicity as an effective promotional tool, with emphasis on its major advantages, namely, high credibility and low cost per contact.     

The impact of ISO 14001 on firm environmental and economic performance: The moderating role of size and environmental awareness

This paper analyzes the impact of adopting the ISO 14001 standard on firm environmental and economic performance. In particular, it is argued that the degree of environmental awareness of the society (EAS) and firm size are two factors moderating the effect of ISO 14001 on firm performance. A number of hypotheses are formulated and empirically tested on an international sample of 583 listed companies in 46 countries over the period of 2009–2018. The findings show that (i) ISO 14001 adoption contributes to reducing firm carbon emission intensity and increasing firm profitability; (ii) the impact of ISO14001 on profitability is greater for companies from countries with high EAS and for larger firms; and (iii) the impact of ISO 14001 on carbon intensity is greater for headquartered in countries with low EAS. Managerial and policy implications resulting from the widespread adoption of certifiable environmental standards are also discussed.     

不同载体负载的Au催化剂制备及其对CO的催化氧化研究

文章主要考察FeOx/Al2O3、ZnOx、CeO2等不同的载体的金催化剂的制备及其对CO的催化性能研究。结果表明,不同金负载量的上述不同载体催化剂在常温下对CO都有一定的效果,其中以CeO2为载体的金催化剂在常温下效果最好,而且该催化剂不需要高温焙烧,只要在110℃下干燥即可实现。     

Estimation of China＇s Embodied CO2 Emissions during 2000-2009

The problem of CO₂ embodied in international trade has attracted increasing attention in China. To analyze this issue, the present paper directly calculates emission factors for 15 industries in 2002, 2005 and 2007. We then examine a consumption‐based system and a single‐region input–output model to estimate China's embodied emissions during 2000–2009. Our results show that, when a consumption‐based system is adopted, China's emissions are lower than those reported by some international organizations. The rapid growth in China's exports is a key determinant of China's rising total emissions. All countries should strengthen their cooperation in improving their current greenhouse gas inventories. Furthermore, China needs to encourage trade in low‐carbon products and technology.     

Status of CO2 emissions, driving forces and mitigation countermeasures of Tianjin, China

ncing energy efficiency, exploiting and using clean and renewable energy, advancing energy structure adjustments, and actively developing carbon capture and storage (CCS) technologies.     

Corporate Environmental and Economic Performance of Japanese Manufacturing Firms: Empirical Study for Sustainable Development

This study examines the relationship between environmental performance and economic performance in Japanese manufacturing firms. The environmental performance indicators include CO₂ emissions and the aggregate toxic risk associated with chemical emissions relative to sales. Return on assets (ROA) is used as an indicator of economic performance. We demonstrate that there is a significant inverted U‐shaped relationship between ROA and environmental performance calculated by aggregated toxic risk. We also find that the environmental performance increases ROA through both returns on sales and improved capital turnover. However, we observe a significant positive relationship between financial performance and environmental performance based on CO₂ emissions. These findings may provide evidence for the consequences of firms' environmental behavior and sustainable development. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.     

COⅠ和16S rDNA基因在台湾蠛蠓鉴定中的应用

本文对台湾蠛蠓(Lasiohelea taiwana)的COⅠ和16S rDNA基因序列进行了测定,并分析2个基因在台湾蠛蠓分子鉴定中的应用前景。结果表明,台湾蠛蠓COⅠ基因片段长度为709 bp,与台湾铗蠓(Forcipomyia taiwana)序列同源性最大(98%~99%),分子鉴定与传统形态学鉴定结果一致,而16S rDNA基因片段长度为542 bp,与库蠓属的Culicoides tuttifrutti较为相似(82%)。COⅠ基因还可用于蠓类不同属分类鉴定。因此,COⅠ和16S rDNA基因适用于蠓类的分子鉴定。     

男士个人护理品企业商业模式创新途径分析——以SHDTI为例

商业模式的滞后成为中国男士个人护理品企业占有率低、竞争力薄弱的主要原因之一。本文以上海梦之队贸易有限公司（SHDTI）为例，在剖析其现有商业模式存在问题的基础上，提出了其商业模式创新的途径和保障措施，试图为该行业商业模式创新提供新的思路。     

国际科技合作助推我国轮胎工业结构调整——软控股份有限公司国际合作成果调研

中国是轮胎大国，但不是轮胎强国，在技术上与发达国家仍有较大差距：高附加值的产品少，跨国公司垄断高端市场。在科技部国际科技合作计划连续支持下，软控股份有限公司通过与斯洛伐克合作，进行高性能子午胎重大装备关键技术研究，取得重大突破，研制出轿车子午胎一次法全自动成型等系统，填补了国内空白并拥有自主知识产权。该公司通过技术引进、收购重组、共建研究中心等多种国际合作模式，有效利用国际研发资源，在实现企业飞速发展的同时带动了我国轮胎行业整体技术水平的提高。通过对软控股份有限公司的国际合作成果进行介绍，以期对国内其他企业开展国际合作有所借鉴。     

气候变化的地球环境解读与不良后果分析

地球相对适宜的平均温度是15℃，这种动态平衡显然已被打破，全球加速变暖已是不争的事实，引起了世人广泛关注。在影响地球环境变迁的天——地——人三大因素中，天和地的作用是客观的、决定性的、不可逆的；生物作用特别是人的作用大多是主观的、非常重要的、负有人为责任的。气候变暖的负面影响，不仅使极端天气气候事件频繁发生，使局部地区甚至整个生物圈结构和功能失街，导致全球环境进一步恶化。在经济社会各方借机争夺未来在能源发展和经济竞争中的优势地位，势必将引登全球公共资源在新一轮利用和分配问题上的冲突，威胁和平与安全。限制温室气体排放，应封气候变化的国际主流的努力，在技术上是可行的，在政治或经济上是否可行，还需要进一步进行国际磋商与务实合作。