Economic geography and emerging market clusters: A co-evolutionary study of local and non-local networks in Bangalore

The presence of network ties within location plays a significant role in organization and evolution of clusters. This has proven to be particularly true for clusters specializing in knowledge intensive industries, where the organization of resources – people and technology – has been a primary driver for firm and regional performance. With the help of a longitudinal case study of the Bangalore IT cluster in India, we investigate the effect of local and non-local network ties on its evolution. We argue that networks – both local and non-local – play an important role in the development of cluster. We propose a non-linear relationship between cluster evolution phases and the type of network ties most prominent. Our study also outlines the role that embedding, expansion, and extension of ties plays in transitioning cluster from one phase to the other. The consideration of non-local ties is rather nascent in the cluster literature and promises to enhance the understanding of how clusters develop at both levels – policy as well as firm.     

工商管理案例研究作者成熟度的文献计量分析

本文运用文献计量学的方法,对2000—2011年发表在13种管理学期刊上的1 162篇工商管理案例研究论文进行分析。分析的结果表明:中国工商管理案例研究的作者队伍已经具有规模,但尚未形成稳定的高产核心作者队伍;作者合作程度相对较高,学科的研究具有相当程度的关联性,但偏低的自引率说明研究人员自身的研究缺乏足够的连续性,研究人员对我国工商管理学科发展的内在逻辑以及学科体系缺乏很好的把握。     

Explaining the East Asia miracle: The role of urbanization

Defying the law of diminishing marginal returns, many countries experienced high rates of investment for a prolonged period of time during their take-offs. This paper represents a first attempt to explain this contradiction from the perspective of urbanization. Urbanization provides opportunities for investment and helps moderate the capital/labor ratio in the urban sector. In particular, it promotes knowledge accumulation through “learning by doing”. This can explain why the law of diminishing marginal returns to capital is not applicable to economies in the early period of their catching-up. More specifically, we construct a two-sector general equilibrium model incorporating urbanization and “learning by doing”, predicting that in the presence of urbanization, as long as the “learning by doing” effect is sufficiently large, capital return will depict an inverted U-shape as capital accumulates or urbanization proceeds. Empirical evidence from China confirms the theoretical prediction.     

Advertising spending patterns and competitor impact

In most industries, brand managers do not advertise continuously. Instead, advertising is switched on and off systematically, a phenomenon often referred to as pulsing. Moreover, spending levels vary considerably across periods when brands do advertise. Surprisingly, this variety in advertising spending patterns as observed in practice, as well as competitor impact on these patterns and their sales outcomes, have received relatively little empirical attention. In this paper we focus on two core aspects of observed advertising patterns: incidence and magnitude. Insights are based on the analysis of advertising spending for 370 CPG brands in 71 product categories over a four-year period. We also collected feedback from practitioners dealing with advertising across a wide range of firms. We first empirically establish that pulsing is the dominant form of advertising scheduling. Observed patterns, in turn, are largely driven by television and print advertising. Next, we show that, after accounting for a wide range of other possible drivers, advertising in-sync with competitors is more common than out-of-sync. However, the results suggest that competitive reasoning plays only a relatively minor role in advertising decisions. Finally, we show that, across a wide range of real-world scenarios, investing in top-of-mind awareness through maintenance advertising insulates brands from competitors' actions and boosts sales.     

学术期刊作者价值评价体系探索

作者资源是学术期刊核心竞争力形成与发展的重要保障。学术期刊办刊资源有限,然而又必须花费一定资源来在建立和维护作者队伍,这就要有选择地收集和发现有学术价值的作者。学术期刊作者价值评价体系的建设可以帮助学术期刊选择有潜在价值的作者来建设作者队伍。     

我国发展“数字化家园”的思考及策略选择

随着人类物质文明和精神文明的发展,目前国际房地产业开发建设已经进入了"数字化家园"时期,将建筑技术与电脑、通讯、控制等技术融为一体,开发建设高档次的智能化住宅、小区,使居民足不出户,便可享受到计算机、网络等高新技术带来的各种便利以及对小区的自动化管理,已成为当前     

品牌生态领域高频作者与研究热点前沿的可视化分析

以国内品牌生态领域的1704篇学术论文作为数据样本,统计1996-2011年间论文的时间分布和作者分布状况。运用CiteSpaceⅡ可视化分析工具分别绘制品牌生态领域高频作者和研究热点前沿的知识图谱,并建立两者共现混合的二维时空分布图谱。评述并揭示高频作者的合作聚类状况、研究热点、热点区域、关键知识元、研究前沿及主要代表作者。     

《经传释词》作者考证

《经传释词》署名王引之，其实应是王念孙、王引之父子二人合作。这在《经传释词》全书的训释中，在王引之自己的多次说明中，在当时诸贤的评说中，在王念孙手校本和其他稿本中，都可以得到证实。