基于关系营销的客户合作管理研究

关系营销是企业为实现其自身目标和增进社会福利,不断识别、建立、维护和巩固企业与顾客及其他利益相关者关系的活动,并通过企业的努力,以诚实的交换及履行承诺的方式,使活动涉及各方的目标在营销活动中得以实现。广义上的营销,不仅包括外部市场营销,而且还包括内部市场营销。关系营销的重点在于利益各方相互之间的交流,并形成互利、稳定、相互信任的关系,关系营销的最终实现要靠产品或价值的成熟、高质量的交换。关系营销的目的是双重的,包括社会宏观目标与企业微观目标。关系营销的手段是互利合作关系。互利是合作的前提,没有互利,很难有进一步的合作;缺乏合作的营销也不能成为关系营销。关系营销是动态的过程,而不是静态的状态。     

关于国有风险投资发展困境与对策的思考

国有风险投资面对着退出渠道不畅通、平均投资收益低、管理体制僵化、增值服务能力弱、募资能力不足、政府实质性扶持政策欠缺等困境,从现阶段生存与再发展角度考虑,国有风险投资除期待中国投融资环境进一步改善外,必须面对国情主动进行体制创新与管理创新。     

New Labour at work: long-term unemployment and the geography of opportunity

New Labour has placed great faith in active labour market policiesto address problems of long-term unemployment and poverty. Thispaper considers the effectiveness of welfare-to-work programmesin light of persistent regional employment disparities withinthe UK. It is argued that the government has proceeded froma flawed analysis of the causes and magnitude of long-term unemployment,framing the issue in terms of ‘worklessness’ andneglecting demand-side concerns of job availability and jobquality.     

Does bureaucracy kill individual initiative? The impact of structure on organizational citizenship behavior in the hospitality industry

In their quest for improved service quality, hospitality organizations face a paradox. Standardization and centralization are generally perceived as essential to maintaining high service standards. These bureaucratic mechanisms, however, are suspected to have a negative impact on spontaneous “organizational citizenship” behaviors, which are equally essential for flawless service delivery. Empirical results from the Swiss hotel industry suggest that “helping” behavior is more widespread than “voice” behavior among hotel employees. The results also provide support for the hypothesis that “helping” and “voice” behaviors are negatively affected by a centralized organization structure. Theoretical and practical implications of these results are discussed.     

论财务管理在企业管理中的地位

财务管理在企业管理中有着重要的地位和作用，文章从其特点、目标、新理念等，分析了财务管理在企业管理中的中心地位。     

我国企业绩效管理分析

绩效管理是帮助企业维持和提高生产力,实现企业战略任务和目标最有效的手段之一,它日益成为组织人力资源管理的重要手段。但目前,绩效管理问题又被公认是困扰企业经理人的首要问题。     

适应新形势需要深入开展企业标准化工作

介绍以生产三大合成材料为主的大型石油化工联合企业，在激烈的市场竞争中，如何开展企业标准化工作。     

Here come the men in black Technology and anxiety in the postmodern age

This review of the film Men in Black argues that what used to be alarming in the science fiction genre has now become its main source of humour. As a reactionary response to the dystopic X-Files, MiB is an elaborate parody which seeks to recuperate ideological ground lost by the X-Files' examination of gender and technology in contemporary culture. Anxiety about the roles of technology, gender and the state are replaced by humour about the notion of anxiety itself. Anxious we may be at the close of the millenium, but MiB tells us to just laugh it all away.     

退市金融机构员工安置问题探讨

员工遣散安置是金融机构市场退出过程中的重要内容之一.员工安置工作关系到社会稳定,涉及面广,政策性强,其成功与否直接影响金融机构市场退出进程的顺利推进.由于相关法律法规不健全,员工安置常常缺乏明确的政策依据和规范的操作程序,处在边实践边摸索的阶段.近年来退市金融机构员工安置的实践表明,退市金融机构员工安置的法律法规政策适用、具体实践操作、存在问题以及发展方向等均值得探讨.     

制度递延逆反论——一个典型制度变迁的案例描述与推论

西方新制度经济学家在研究制度变迁时,忽视了一个十分重要的内容--制度递延,而制度递延对全面理解和衡量制度变迁的效率是非常重要的.本文通过对典型案例的观察,发现制度递延会产生逆反效应,即一项制度变迁后,社会文化环境出现严重的负面效应,从而部分抵制了制度变迁的积极作用,进一步扩展发现,在我国市场经济体制建立过程中,诚信面临巨大的考验.由此提醒:在推进社会主义新农村建设过程中,采取积极措施,最大限度地减少负面效应.