关于“智能型城市”文化基础的随想

城市是一种人类社会组织。城市智能化的过程，主要是发展人类智能的过程，其最重要者无疑是要发展教育，提高市民的科学知识水平。但是，在广义文化概念中，不仅包括科学知识，而且包括作为历史沉积物和历史联系纽带的存在于人们日常生活之中的文化。这种文化是在过去形成、现在仍存在并发生作用的一些传统。从地域上说，大连人基本继承了齐鲁文化。     

产业集群对创意企业盈利及成长的影响研究——基于浙江创意产业集群的实证分析

目前关于创意企业盈利及成长问题的研究仅局限于个别的静态分析,还没有进行相关的动态研究。实际上,在创意产业集群发展的不同阶段,其内部协作各要素对企业盈利及成长的影响是不尽相同的,因此,要想深入理解产业集群环境中的创意企业协作共赢问题,就必须要在一个较长的时间跨度内来考察集群企业盈利及成长的动态变化。现阶段,产业集群内创意企业协作行为研究还未形成明确的研究路径。正是在这样的背景下,本研究通过利用收益分配的博弈模型,通过实证研究来动态地分析产业集群对创意企业盈利及成长的影响。     

创意产业背景下艺术设计专业课程之改革

针对创意产业中设计师创新力的缺失,联系实际从课程体系、课程机制、课程教学几个方面对高校艺术设计专业课程改革提出了多元化、弹性化、动态化的应对策略与具体方案。     

Leader humility,team humility and employee creative performance: The moderating roles of task dependence and competitive climate

In the unpredictable economic environment, both academics and professionals have been keen to identify effective leadership style that can induce more employee creative performance in work. Prior research has investigated different types of leadership styles and their consequences for employee behavior in work environments. In the recent management literature, humble leadership has been found to generate a number of positive behavioral outcomes among employees. However, relatively little is known about the influences of leader humility on team processes, or about the boundary conditions of these effects. The current study examined first, the relationships among leader humility, team humility and employee creative performance; and second, the moderating role of competitive climate in the moderation effect of task dependence in the relationship between team humility and employee creative performance. Hierarchical linear modeling was applied to analyze the cross-level data with 76 work teams and 531 employees. The results showed that leader humility exerts its impact on team humility, which in turn influences employee creative performance. The effect of team humility on employee creative performance was found to be strongest under high task dependence and high competitive climate. Practical implications regarding how to optimize the positive impact of leader humility are discussed.     

资源型城市的转型发展选择——以辽宁大石桥为例

本文以辽宁大石桥为例,通过综合分析城市的产业和经济发展特点,对城市发展阶段进行了基本判定,并结合城市的综合发展条件,提出了大石桥经济转型的模式和基本路径,指出大石桥应当充分把握机遇,在当前的城市繁荣期尽快通过多元化的转型模式实现城市转型.     

Place,space, and foreign direct investment into peripheral cities

Perspectives drawn from the economic geography literature are increasingly used to generate insights into locational issues in international business. In this paper, we seek to integrate these literatures further by investigating the locational determinants of foreign direct investment (FDI) into peripheral cities within an emerging economy. Peripheral cities in emerging economies are attracting a growing proportion of global FDI flows, but the international business literature lacks a framework for understanding subnational determinants of FDI, particularly into non-core locations. We draw on the core-periphery model to build and test theory on how spatial interdependencies between subnational locations impact on the distribution of FDI inflows into a large and heterogeneous country China. Our results show that whilst peripheral cities tend to have a negative effect on FDI, this effect is positively moderated by proximity to core cities. The results highlight the importance of considering interactions between place and space when investigating locational issues in international business.     

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Marketers are beginning to expand the roles that celebrities play in support of brands. Connections now go beyond the typical endorsement relationship to employing celebrities as Creative Directors. Study 1 demonstrates celebrity Creative Directors, as opposed to merely endorsers, result in increased attitudes toward the advertisement; an effect mediated by consumer perceptions of celebrity expertize and attenuated by skepticism toward advertising. Study 2 further investigates this phenomenon by considering whether it is the title of Creative Director that results in increased attitudes toward the advertisement or if consumers need to be made aware of the responsibilities associated with such a role. Results from Study 2 suggest that merely bestowing a celebrity with the title of Creative Director is not sufficient to enhance attitudes, the duties performed by the celebrity Creative Director must be made explicit.     

Sister Cities Flourish

Building sister city relation, also known as friendship city, is a common channel for cities in different countries to keep a closertie and communication. According to the statistics from China International Friendship Cities Association, up to the end of 2007, 1087 provinces and states and 314 cities from 120 countries in the world have found their sister cities in China. Among them, Japan has the largest amount of Chicapital history.     

What would Don Draper do? Rules for restoring the contemporary agency mojo

What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the ‘Golden Age of Advertising’ is examined and analyzed herein. Specifically, using ad man Don Draper—protagonist of the fictional, but already culturally iconic, television series Mad Men—as a mythic archetype, lessons are extracted for contemporary advertising practitioners. Ten timeless rules are proposed and explicated in the areas of (1) managing intra-agency leadership processes, (2) managing creative processes, and (3) managing client relationships.     

A top-down creation of a cultural cluster for urban regeneration: The case of OCT Loft,Shenzhen

Researchers of related topics agree that the large-scale top-down development of a creative cluster by a real estate developer may obstruct rather than facilitate creativity and creative entrepreneurialism. OCT Loft, a design industry park in Shenzhen, China, is being celebrated as an exception. Based on analyses of primary and secondary data, we find that the Loft’s success can be attributed to two factors. First, the choice of design as the target industry was appropriate. Design is a fast-growing industry and thus needs space for expansion. Second, the developer chose tenants with good reputations in the industry rather than those offering the highest rent. Both these factors are difficult to implement. First, a growing industry is hard to find in a city where urban regeneration is needed. Second, the majority of developers cannot pass up maximising rent for a good reputation as OCT did. Indeed, OCT was able to pursue the Loft’s creative success because giving a good impression to potential clients was expected to result in future opportunities that would raise profit further. In sum, a large-scale top-down development can facilitate creative entrepreneurialism but only when the developer is not hasty in demanding an immediate return on investment.