Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Globalization has substantially transformed the fashion industry. Firms that conduct innovative marketing campaigns for SPA brands, also known as fast fashion, are operating worldwide. Because SPA brands tend to have short trend cycles, corporate profitability is sensitive to consumers' attitudinal changes. The authors of this study establish a theoretical framework by examining research trends related to customer equity at home and abroad by delving into the current state of global SPA brands, defining customer equity, developing customer equity measurements, and conducting empirical analyses. This study uses structural equation models to analyze corporate marketing activity effects on customer lifetime value through brand attitude. Although earlier studies identify customer equity as driving value equity, brand equity, and relationship equity, the authors introduce social network equity as another driver.     

Deviant behavior in retail,when sales associates “Go Bad”! Examining the relationship between the work–family interface,job stress,and salesperson deviance

The unique role of retail sales associates combined with retailers desire to establish relational selling, make associates vulnerable to work–family conflict (WFC). Unfortunately, research examining how retail sales associates cope with a WFC is limited. This research investigates relationships between WFC, job stress, and three dimensions of salesperson deviance: organizational, interpersonal, and frontline. Findings indicate that WFC has a significant direct effect on all three deviant behaviors, as well as job stress. Interestingly, the relationship between job stress and deviant behavior is not significant. This finding adds to the debate regarding job stress as a mediator between WFC and deviant behavior or outcome variable.     

关于藏传佛教中国化的几点思考

中央第七次西藏工作座谈会进一步明确了西藏宗教工作总体要求:“必须坚持我国宗教中国化方向、依法管理宗教事务”。本文认为坚持藏传佛教中国化方向,必须在藏传佛教教义阐释和藏传佛教代表人士的教育引导上下功夫。教义阐释要服务于国家利益,确保政治上自觉认同;融汇于中华文化,确保文化上自觉融合;交融于当今社会,确保社会上自觉适应。教育引导必须将反对分裂维护统一主题贯穿始终,必须以政治共识教育为核心,必须以文化认同教育为基础。     

构建基于工作过程的高职经济信息管理专业课程体系

实施"基于工作过程"课程体系构建是经济发展和专业发展的需要。以高职经济信息管理专业为例,从注重专业课程开发的质量入手,把握"将职业岗位工作作为一个整体的行为过程进行分析,强调培养学生的创新能力,构建‘工作过程’和‘学习过程’相结合的课程体系"三个关键点,全面分析基于工作过程的专业课程体系构建。通过积极探索建立适合工学结合要求的职业教育课程体系,达到提升学生的综合职业能力,为学生职业生涯的持久发展奠定坚实基础,培养适应市场需求的高技能人才的职业教育目的。     

Groupware: Future directions and wild cards

Groupware is a perspective on telecommunications and computing that emphasizes the business team as “user,”; rather than the individual. This perspective and its associated products and services are riding a major wave of change: the trend toward business teams (small, cross‐organizational, ad hoc, task‐focused, time‐driven, cohesive work groups) as a primary mode of operation for the organization of the future. In this paper, I will explore future directions for the groupware perspective in the marketplace and the business teams wave. Current product classes will be presented, along with the experiences of early users of groupware. In addition to overall trends and future directions, possible wild cards will be introduced and discussed.     

Ontology and Feminist Theorizing

There are large research, policy, and economic gaps between the ways US researchers and policy makers address the work/family bind amongst middleclass professionals and poor lone mothers. This is clearly seen in US welfare reform, an important piece of work/family legislation in the 1990s. The new rules make the work/family binds worse for low-income, poor mothers and do not alleviate poverty. With its clear expectation that poor mothers be employed, the legislation opens up new avenues to revamp low-wage work for breadwinners and to socialize the costs of caring for family. Closing the literature gap may help to close the policy gap, which, in turn, would promote more income equality.     

Firms’ demand for work hours: Evidence from matched firm-worker data in Japan

Using information on Japanese males’ work hours and the matched firms’ characteristics, this paper investigates whether the number of hours worked is determined by demand-side factors and tries to offer a possible explanation of why Japanese males tend to work longer on average, than their counterparts in other countries. Based on an empirical framework in which each firm sets a minimum boundary of work hours and where workers hired by the firm are required to put in at least the minimum hours, we found that the minimum requirement depends on each firm’s fixed costs of labor. Specifically, firms that tend to hoard labor during recessions, presumably because of higher fixed costs, require incumbent workers to work longer hours during normal times. Since Japanese firms have long been considered as incurring high fixed costs to train workers, we interpret the long work hour requirement as a rational strategy for Japanese firms in protecting high-skill-accumulated workers from dismissal. In other words, the long work hours of Japanese males reflect firms’ long-term employment practices, a typical feature of the Japanese labor market.     

Why is hospitality employees’ psychological capital important? The effects of psychological capital on work engagement and employee morale

This study examines work engagement as a partial mediator of the effect of psychological capital (PsyCap) on employee morale in a sample of hotel employees. A survey was carried out with 312 front-line staff from 15 five-star hotels in Seoul, Korea. A one-month time-lag design (Time 1: PsyCap and work engagement; Time 2: employee morale) was used to reduce potential common method bias. The hypothesized relationships in the model were tested using structural equation modeling. The results suggest that work engagement partially mediates the effect of PsyCap on job satisfaction and affective organizational commitment. Specifically, front-line employees with high PsyCap are more engaged with their work and more likely to display job satisfaction and affective organizational commitment. The study concludes with a discussion of its empirical findings, strengths, theoretical contributions, and practical implications. Limitations and their implications for future studies are also reviewed.     

21世纪社区社会工作所面临的新挑战:以西班牙为例

我们这个复杂的社会所面临的结构性问题,如2007年秋季由美国债券市场崩溃所引发的经济危机,要求社会干预从社区社会工作的立场中复兴.本文中,我们讨论的是在西班牙社会工作专业所面临的实践挑战.首先,我们是从在西班牙过去的两年里开展的社区社会行动计划中得出的结论,同时我们在设计为复苏网络和现实中的社区的网络方法论中也得到了经验.总之,在社区背景下我们形成了成功社会干预实践的十点建议.     

Retail change: effects on employees' job demands and home life

Causes and effects of occupational stress have received research attention for several decades, with increasing focus during the 1990s as organizations and individual workers attempt to adapt to economic change. Stress arising from either the work or home domain can have a variety of outcomes in the workplace, and similarly can impact in many ways on relationships and activities at home. This paper reports the first phase of a research study to identify the impact on work and home life of changes in retailing, a sector of the economy which has experienced significant change over the past few years. A qualitative methodology was adopted, using group discussions to allow staff to identify the specific changes in retailing most important for themselves, and then to explore how these changes related to satisfactions and dissatisfactions at work, and their impact on general aspects of home life. The results suggest that the 'spillover' relationship between work and home stress seems to be the most useful in describing the impact of change. This suggests that additional role demands at work brought about by change have an impact on relationships and social life outside work. However, some individuals described instances of 'compensation' between work and home, and independence between the two domains. This suggests that the issue of stress in the home/work interface is complex, and that the demands in each domain may be positively or negatively related depending on characteristics of the demands themselves, or may vary according to individual characteristics of the people in the study.