Identifying and mapping the tourists⿿ perception of cultural ecosystem services: A case study from an Alpine region

Landscapes provide an array of services to society, from the provision of food and material, to the provision of cultural ecosystem services such as recreation, aesthetics or spirituality. Studies on cultural ecosystem services, however, remain rare and little is known about the spatial localisation of these services. In this study, we adopt and test a framework to identify and map the provision of cultural ecosystem services as perceived by tourists in an Alpine region, i.e. the region of South Tyrol in Italy. A photo-based questionnaire survey is combined with cartographical representations of landscape types to elicit hot and coldspot areas of cultural ecosystem service provision. We statistically test for influences of the land use type and the respondents' socio-demographic background on the tourists' perception of these services. The results show that different spatial patterns emerge for each of the investigated cultural ecosystem services depending on the distribution and extent of the landscape types to which they are related. In particular traditionally managed landscapes, small in extent and mainly scattered over large areas between 1000 and 2200 m a.s.l., are hotspot areas of aesthetic beauty, leisure activities and spirituality. In contrast, intensively managed landscapes, mainly located in the lowland plains of the study site, are considered to be more important for the provision of cultural heritage values. While the results suggest that land use type exerts the strongest influence upon tourists' perception, factors such as the respondents' perceived importance of the services, their gender, cultural background, environmental engagement and experience with the landscape play a significant but subordinate role. We conclude that the spatially explicit information about the provision of cultural ecosystem services can serve as a helpful basis for the design and further implementation of land use policies that acknowledge the high touristic value of traditionally used landscapes in mountain regions.     

Ramshackle farmhouses,useless old stables,or irreplaceable cultural heritage? Local inhabitants’ perspectives on future uses of the Walser built heritage

Social and economic developments in rural regions call for a discussion of strategies of dealing with redundant traditional buildings. Using a social science approach, our study examines how the local population in two rural regions perceives the built heritage and which factors are underlying these perceptions. People’s attitudes towards maintaining the cultural heritage vary considerably and are partly influenced by the socio-cultural and economic context of the region. The present article discusses some of the core regional socio-cultural influences on attitudes towards the rural built heritage. Following from qualitative interviews, the article concludes that the scale of perception of the built heritage is related to the “liveliness” of the local culture: The more original and distinctive the local culture is, and the more the local economy is still based on agriculture, the wider the scale of perception of the traditional cultural landscape and built heritage. In a region with local traditions that are alive and followed in everyday life, and a local economy that is mainly based on agriculture, the entire settlement structure is perceived as cultural heritage. In such areas, alternative uses should be found for redundant buildings. In contrast, in regions where the culture is less visible and alive nowadays and where the local economy has changed, people tend to perceive single buildings as representing their cultural heritage, and they often wish to preserve and conserve such remaining houses, barns and stables. In the study, we show that from a social science point of view, there is no universal perception of the maintenance of built cultural heritage. Rather, we see different views and opinions that are important to consider when it comes to developing heritage protection strategies together with public authorities.     

Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms

This paper contains an exploratory analysis of the business model innovations (BMIs) that firms in cultural and creative industries (CCIs) undertake along their life-cycle. Despite the role that creative and cultural and creative firms (CCFs) have in the economic development of industrialised countries, they tend to remain small and often fail due to industry-specific constraints and tensions, such as the lack of managerial capabilities and complexity in nurturing value chain relationships. However, there has been relatively limited scholarly interest into the specific conditions and processes that enabled CCFs to overcome these liabilities, and in particular into the identification of the business models they have adopted along their life-cycle. In this paper, this issue is analysed by using the concept of BMI, which sheds light on how the reconfiguration of the activity system through which a CCF creates, delivers and captures value enables the exploitation of entrepreneurial opportunities over time. This paper builds on an in-depth historical study of three leading firms operating in the mobile gaming industry, namely Rovio, Zynga and King Digital Entertainment. Three main results emerge from this study. First, in the ramp-up phase of their life-cycle, CCFs organize their resource architecture to build a strong and recognized reputation. Second, in the development phase, BMI is used to leverage new distribution paradigms. Finally, in the maturity phase, firms dedicate resources to innovate their product portfolios by providing platforms that support the development and testing of new creative ideas and solutions. Findings and implications are then discussed.     

Institutional distance and Turkey’s outward foreign direct investment

This study empirically examines the relation between institutional distance (ID) and Turkey’s outward foreign direct investment (TODI). The empirical results use panel data from 2002 to 2016 to show that TODI is attracted to countries with better institutional quality. We also find that host country political stability, government effectiveness, control of corruption, and rule of law attract TODI. We also document that TODI is positively related to cultural distance (CD) and ID is not moderated by CD.     

Evaluating domestic bias on airline passengers’ ratings: The moderating effect of cultural value orientation

We explore differences in airline passengers’ online ratings toward domestic and foreign carriers. Using a dataset of more than 380,000 airline passenger reviews obtained from TripAdvisor, we show that on average passengers express higher satisfaction (as proxied by their overall rating) for airline service encounters with domestic carriers, exhibiting a form of domestic bias. Using Hofstede’s framework, we examine how cultural dimensions influence the strength of this bias and find support for the moderating impact (positive and negative) of passengers’ cultural dimensions on their provided ratings toward domestic airlines. The study has theoretical and practical implications for international marketing researchers and airline operational planners.     

Cultural embeddedness in supply networks

Recent studies on structural and relational embeddedness suggest that favorable position and connections in supply networks benefit a firm. While fruitful, this focus misses the motivations that prompt firms to take economic action in the first place. Understanding cultural embeddedness provides insight into why individuals and firms behave as they do and how their behavior can influence network structure. Contrary to the belief that firms act solely for profit and growth, we note that cultural contents such as values, social issues and political ideologies explain firms’ motives and guide their economic activities. We explore the role of cultural embeddedness through a grounded study of Country Natural Beef, a sustainability-oriented agricultural cooperative in the western United States. This supply network demonstrates strongly competing cultural claims among its members as well as a unique institutionalized culture. Cultural interactions at the node and network levels explain the functioning of and changes to the network. Through interviews, analysis of archival information and direct observation of pivotal events over a period of 5 years, we unpack cultural embeddedness and take an incremental step toward a theory of cultural embeddedness in cooperative supply networks.     

Cultural distance and international trade in services: A disaggregate view

In this paper, we estimate the effect of “cultural distance” on bilateral trade in services. The measure of cultural distance we use is based on scores that reflect country averages of individuals’ attitudes towards inequality, self-orientation, competition, uncertainty, traditions, and indulgence. Controlling for standard ingredients of gravity equations, we show that an aggregate measure of cultural distance has a significantly negative effect on total bilateral services trade. Once we take a more disaggregate view, we find that the strength of this effect differs across various types of services and various aspects of cultural distance.     

Technology before engineering: How James Bond films mediate between fiction and reality in the portrayal of innovation

Imaginary technical devices and machinery portrayed in the James Bond films are known to have inspired real innovation activities. This paper investigates the dynamics of cultural entrepreneurship behind this phenomenon. It presents a hermeneutic analysis of the James Bond film series which identifies various patterns in the portrayal of technology which create labels and vocabularies for innovation activities and cognitive legitimacy for their implementation. These patterns have little in common with systematic approaches known from industrial research and development. They are instead related to general strategies of sense-making among users, which neglect practical issues in engineering. Drawing on Suvin's concept of the novum, the paper describes this as a transformational approach to innovation, which is less interested in the actual characteristics of a new artefact, but rather its function as an enabler for change.     

Rewilding and restoring cultural landscapes in Mediterranean mountains: Opportunities and challenges

Farmland abandonment and the decline of livestock activity in the Mediterranean mountains have resulted in dramatic landscape changes, including the generalized expansion of shrublands and forests, and the homogenization of the old cultural landscapes. This process has a variety of consequences from ecological, geomorphological and hydrological points of view, as well as from the perspectives of land management and public awareness. An intense debate currently surrounds the discussion and evaluation of rewilding (the process of passively allowing woody encroachment, as well as the reintroduction of large mammals) as an opportunity for enhancing biodiversity and restoring original landscapes after centuries of human activity versus ecological restoration (activities leading to the recovery of degraded ecosystems, including clearing and light human activity). There is no clear consensus regarding the best way to improve the ecological relationships and functioning within an ecosystem. Biodiversity and sustainability can be seen under different levels of human pressure and landscape transformation; total farmland abandonment is not always the best alternative, particularly when local inhabitants aim to sustain themselves using local resources. Many geographers and ecologists consider that extensive stockbreeding in a partially open landscape is a rational way to (i) improve landscape organization, (ii) increase flows and turnover within the ecosystems, (iii) increase the diversity of plants and animals that benefit from a relatively light human presence, and (iv) reduce wildfire risk. However, it has proven challenging for land managers and stockbreeders to clear the best old abandoned fields and “construct” a sustainable, balanced landscape that combines forests, shrublands and open lands. Private landowner involvement and support from the general public is crucial for both funding and the long-term maintenance of benefits. The best old fields should be cleared in the context of high-resolution knowledge of the topography, grassland characteristics, grassland cycles and livestock management. Such efforts are likely to be an excellent opportunity to introduce compatibility between light human activity and increases in biodiversity and sustainability for many marginal mountains, where land abandonment and general forest/shrub recovery are the inevitable tendencies. This paper examines some of the contrasting positions of the scientific community regarding the rewilding or ecological restoration of mountain landscapes, and briefly highlights some experiences in which intentional clearing of old abandoned fields has benefited stockbreeding, biodiversity, runoff generation and wildfire risks. Notably, we describe a sub-Mediterranean valley of the Iberian Range, Northern Spain, as an example. In the long term, we find that the intentional clearing of the best old fields allows the slow organization of a final landscape that will be more useful for local inhabitants, thereby helping to reverse human depopulation in these regions.