文化亲近、经济发展与文化产品的出口——基于中国文化产品出口的实证研究

文化产业是一种高能低耗的新兴产业形态,是体现一国"软实力"的核心力量;作为国际贸易的组成部分,文化贸易日益彰显其特有的战略性和重要性。本文选取1996-2009年中国核心文化商品的出口作为研究对象,通过贸易引力模型的面板数据来分析文化亲近、经济发展水平等相关变量对我国文化产品出口的影响状况。研究表明,我国及贸易对象国的GDP、人均GDP、文化距离、语言同一性、贸易条件等因素对我国文化产品的出口有着重要影响,其中文化距离及是否使用同一种语言这两个因素的影响最大;最后,在实证分析的基础上本文提出相关政策建议。     

Cultural resistance and the gradual emergence of modern marketing and retailing practices in Spain, 1950–1975

The backwardness and autarky of early Francoism explain why Spain failed to enter the age of mass consumption before the late 1960s. The modernization of commercial practices lagged behind the rapid growth in income per capita. This article examines the different ways in which modern marketing methods were introduced in Spain during the 1950s and the 1960s. It demonstrates that marketing as both concept and practice faced fierce cultural resistance, manifest in the derided image of the salesman and an enduring distrust of advertising.     

Risky business: How social psychology can help improve corporate risk management

Drawing on research in management theory, risk analysis, and the social sciences, this installment of Business Law & Ethics Corner promotes diversity of thought in corporate governance as not only beneficial to business growth and creativity, but also imperative to managing risk successfully. The article begins with a review of four major worldviews and the risk preferences of each. Next, it examines psychological processes that guide human decision making and greatly influence risk perception. The article then applies these worldviews and psychological phenomena to the case of risk management. It offers a critique of current risk management practices, drawing on evidence from the 2007–2008 financial crisis. The article concludes by promoting increased diversity of worldviews in corporate governance as a way to prevent the same risk blindness that led to the Great Recession.     

Twentieth century female ad images: Cultural interconnections,social learning,and the dialectical logic of advertising

The study conducts a historical investigation of the linkages among the focused social learning of a few (such as ideas of feminists groups), the amplification of those ideas throughout the masses, and observable female images in ads. The Hegelian sublation or Aufgehoben dialectical framework is applied to deepen understanding of how ad strategies have reconciled multiple cultural conversations about the proper image and role of women through the years. The findings of the research reveal distinctive dialectical processes and strategies in the ever-evolving patterns of female images in ads. The results of the study indicate that the focused social learning of the few is amplified to the masses through more emergent ad female roles and images during prosperous and peaceful times and is thwarted during times of national distress.     

Wisdom and Wealth Go First in a Harmonious Society——The Announcement of "2007 China Top Ten Wealthy and Intelligent People"

In order to implement the strategy "strengthening country on talent", and to form an good environment of respecting knowledge,talent, and fortune, in 2007 December, Bejing Cultural Development Research Institute, China National Condition Research Association, Fortune Times Press, China Election website,and some other institutes jointly elect 2007 China Top Ten Wealthy and Intelligent People, on the principle of"Contribution, creation, and power".     

Philosophical Foundations of Eminent Hong Kong Chinese CEOs’ Leadership

Because of the importance of Confucian doctrines in shaping ethical business practices under Chinese leadership, revealing the roles of other Chinese ethical doctrines in modern Chinese leadership is informative. A thorough understanding of the ethical foundations of Chinese leadership is necessary for fruitful interaction with Chinese leaders, according to cultural fit theory. The present study illustrates the philosophical foundations of business management, based on dialogues with five eminent corporate executive officers (CEOs). It reveals that the CEOs practice a style of Chinese leadership synthesizing Confucian, Daoist, Mohist, and Legalist doctrines. The Confucian doctrines advocate benevolence, harmony, learning, loyalty, righteousness, and humility. They are the most prevalent tenets that support paternalism and collectivism. The Daoist doctrines emphasize flexibility and reversion (e.g., the principle that the weak can defeat the strong). They bolster the leader’s forbearance. The Mohist doctrines underpin thrift and working with the masses whereas the Legalist doctrines inculcate self-control and innovativeness. Hence, contemporary Chinese leadership does not rely exclusively on Confucian ethics and this reflects evolution over 1000s of years.     

中国女性购买行为的价值观动因实证研究

本文从研究中国女性消费者购买行为的角度,利用结构方程方法,比较中西文化价值观对中国女性购买行为的影响和诠释能力,探索影响中国女性消费者购买行为的价值观动因.实证研究结果显示,较之于西方文化价值观,以儒道佛为代表的传统文化价值观能够更有效地诠释中国消费者购买行为.     

Assessing cross-cultural marketing theory and research

A content analysis of 99 articles focuses on the comparative cross-cultural marketing research in 14 leading marketing and business journals from 1990 to 2008. The content analysis indicates strong growth in cross-cultural studies, especially in terms of studies on consumer attitudes and behavior and on promotion-related topics. This study classifies articles according to a series of conceptual (e.g., cultural dimensions employed in the study) and methodological (e.g., use of analytical technique) criteria. Although researchers have advanced in both conceptual and methodological respects, the studies still focus strongly on the dimensions from Hofstede (2001); methodologically, the dominance of two-country studies is problematic. Further, survey data from North America and Europe and researchers based and trained in North America and Europe are still dominant in the research field.     

Coproduction of ecosystem services as human–nature interactions—An analytical framework

There seems to be widespread consensus in the ecosystem services literature that benefits from ecosystems are not produced by ecosystems independently of humans, but arise because of people’s interactions with an ecosystem. Yet, these interactions are hardly ever explicitly investigated in a way that directly contributes to the ecosystem services debate. Here, we empirically examine the role of humans in the generation of ecosystem services, and the factors that might help us to understand diversity in these processes.We analyzed 47 qualitative interviews with people using a mixed woodland–farmland–upland ecosystem in Fife, Scotland, for a variety of activities. Interviewees mentioned a wide range of ecosystem services, especially provisioning and cultural services, which were closely connected to human activities in the place. We term the interactions between people and place that lead to ecosystem services here ‘co-production’, and distinguish between: (a) the co-production of ecosystem structures; (b) the co-production of the services proper and (c) the attribution, i.e., construction, of meaning to these structures and services. All three processes could be carried out by individuals or jointly, by groups of people, and the social nature of the interaction often added meaning and value to the co-production process. Two sets of factors, clustered under the headings of ‘identities’ and ‘capabilities’, shaped these interactions, and helped us to understand variation in people’s engagement with the ecosystem as well as their views on ecosystem disservices.While further research is needed to explore the usefulness of our analytical framework in other contexts, our findings suggest that identities and capabilities of people have to be considered much more strongly than is currently the case in standard ecosystem services assessments, as these influence which ecosystem structures are eventually turned into benefits, and give important insights into the environmental justice related to the distribution of ecosystem benefits.     

Anthropogenic and topographic correlates of natural vegetation cover within agricultural landscape mosaics in Turkey

Natural vegetation enhances the value of agricultural landscapes for people and wildlife. However, the role of anthropogenic versus topographic factors in driving the extent of natural vegetation cover within agricultural lands at large spatial scales remains unexplored. I assessed the influence of anthropogenic and topographic variables on the extent of agricultural mosaics with high natural vegetation cover in the country of Turkey where a large extent of natural and semi-natural vegetation is maintained by traditional agriculture. GIS layers depicting human land use, elevation, slope, roads and population data were obtained and summarized at two spatial scales, within provinces and for 100 km² grid cells covering the country’s entire agricultural land area. Average farm size was also obtained at province level. Hierarchical Partitioning was conducted to determine the independent effect of anthropogenic and topographic variables on the variation in agriculture with high natural vegetation. Slope had the largest independent effect on the variation in the proportion of agricultural mosaic with high natural vegetation cover. The extent of agricultural and settlement area also explained much of the variation in natural vegetation across both grid cells and provinces. The proportion of natural vegetation increased as human population and road density decreased across grid cells and as average farm size decreased across provinces. These results suggest that while topography is the primary driver of natural vegetation cover within agricultural mosaics in Turkey, the pressures associated with urban development and agricultural industrialization may also influence the cultural and wildlife value of agricultural landscapes.