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71.
Using a recent in-store stated choice survey, this study examines consumer preference and willingness to pay for blueberry jam with quality attributes not commonly seen on the market. A cluster analysis is first adopted to classify consumers into different groups based on a large number of consumer characteristic variables. A spilt sample analysis is conducted under each cluster and results indicate that consumers behave differently in separate clusters and the derived economic values associated with each attribute also depend on cluster membership. 相似文献
72.
梁昭 《国际商务-(对外经济贸易大学学报)》2009,(4)
随着中法两国于2004年建立的"全面战略伙伴关系"稳步进展,两国关系业已进入历史上的最好时期。但是,由于一些政治和文化分歧,使中法两国之间的经贸关系既相互依存又摩擦不断。文章主要从文化差异上分析中法经贸合作的现状、问题和发展前景。 相似文献
73.
Companies increasingly share the stories behind their brand's founding to engage consumers. The current studies explore how the motives that underlie business formation in founder's stories influence consumer brand perceptions. Specifically, stories that highlight self‐transcendence (vs. self‐enhancement) founder values enhance the perceived authenticity of the focal brand. We examine narrative co fidelity as a mechanism of narrative persuasion through which the audience judges whether the motives underlying character actions represent “good reasons” for action. Across three studies, we show that the values underlying a founder's motivation to start a business influence the perceived authenticity of the associated brand, and this relationship is mediated by narrative fidelity. Further, reader's personal values moderate the influence of founder's values on narrative fidelity judgments, and the relationship between narrative fidelity and brand authenticity is attenuated by a merger between the original company and another company, demonstrating a boundary condition of the observed relationships. 相似文献
74.
王莉莉 《北京财贸职业学院学报》2017,33(2)
2006年,我国高等教育规模已跃居世界第一,其中,高职教育占据了半壁江山.高职人才培养水平的高低,会直接影响我国高等教育的质量和竞争力.高职院校人才培养中"重视技能、虚化人文素养"的倾向,将直接影响人才培养的质量.高职院校的人才培养只有"技能"是远远不够的,还必须加强"人文素养"的培养.而加强人文素养培养的关键着力点和基本途径就是审美教育. 相似文献
75.
As the workplace continues to change, a new generational cohort—Generation Z, sometimes referred to as iGen—is beginning to enter the workforce. At the same time, millennials are now progressing in their careers and will be challenged with managing these incoming workers. The purpose of this article is to provide a contextual overview that identifies and illuminates some of the defining work-related characteristics of these two youngest generations in the workplace to increase understanding of the potential intergenerational conflict between these cohorts and develop leadership strategies that can be utilized to increase employee morale and productivity. This article analyzes the millennial supervisor-Gen Z subordinate relationship based on generational cohort theory, leader-member exchange (LMX) theory, and the work values framework. 相似文献
76.
Johan Graafland Muel Kaptein Corrie Mazereeuw-van der Duijn Schouten 《Journal of Business Ethics》2006,66(1):53-70
This paper explores the relationship between religious belief and the dilemmas Dutch executives confront in daily business practice. We find that the frequency with which dilemmas arise is directly related to various aspects of religious belief, such as the belief in a transcendental being and the intensity of religious practice. Despite this relationship, only 17% of the dilemmas examined involve a religious standard. Most dilemmas originate from a conflict between moral and practical standards. We also find that 79% of the identified dilemmas stem from a conflict between two or more internalized standards of the executive.Johan Graafland is a Professor of Economics, Business and Ethics at Tilburg University and Director of the Centre for Corporate Social Responsibility at the Department of Philosophy of Tilburg University. He has published articles in The Journal of Business Ethics, Business Ethics: A European Review, Philosophia Reformatica, Journal of Corporate Citizenship, Applied Economics, Economics Letters, Oxford Bulletin of Economics and Statistics, Empirical Economics, Journal of Policy Modelling, Public Finances/Finances Publique, Economic Modeling, Journal of Public Economics and others. His current research interests are corporate social responsibility and philosophy of economics.Muel Kaptein is a Professor of Business Ethics and Integrity Management at the RSM Erasmus University, where he chairs the Department of Business-Society Management. Muel is also a Director at KPMG Integrity and Investigation Services. He has published articles in a number of journals, including The Journal of Business Ethics, Business & Society Review, Organization Studies, Academy of Management Review and European Management Journal. His most recent books are The Six Principles of Managing with Integrity (Spiro Press) and The Balanced Company (Oxford University Press). His research interests include the management of ethics, the measurement of ethics and the ethics of management. Muel is a Section Editor of the Journal of Business Ethics.Corrie Mazereeuw-van der Duijn Schouten is a senior researcher at the Centre for Corporate Social Responsibility at Tilburg University, the Netherlands. She has several years of experience as business consultant in the field of organizational change and group processes within organizations. Her research interests include leadership, religion and corporate social responsibility. She is currently working on a PhD thesis on religion and leadership. 相似文献
77.
《Journal Of Asia-Pacific Business》2013,14(4):21-38
ABSTRACT This paper explores managerial values and practices in three rapidly growing economies in Asia: Hong Kong, Taiwan, and the People's Republic of China. Differences and similarities in six cultural dimensions were investigated. Although participants in the present study share a common cultural heritage, their cultural values may be very different. Implications for cross-cultural research and practical applications are explored. 相似文献
78.
ABSTRACT This paper proposes an integrative view of the marketing concept (i.e., the ability to understand and satisfy customers) and examines its prevalence and effect on competitiveness in organizations operating in an isolated and less economically developed country. The marketing concept manifests as marketing expertise, market orientation, and externally directed organizational values. Based on a sample of 86 firms operating in Fiji, the results indicate that these three mechanisms promote organizational competitiveness, thus supporting the universality of the marketing concept. These findings confirm the important role of the marketing concept in the competitiveness of firms in a less developed economy. 相似文献
79.
中国女性购买行为的价值观动因实证研究 总被引:2,自引:0,他引:2
本文从研究中国女性消费者购买行为的角度,利用结构方程方法,比较中西文化价值观对中国女性购买行为的影响和诠释能力,探索影响中国女性消费者购买行为的价值观动因.实证研究结果显示,较之于西方文化价值观,以儒道佛为代表的传统文化价值观能够更有效地诠释中国消费者购买行为. 相似文献
80.
The success of Discourse Ethics is premised on the discovery and use of shared values. If this is true what type of negotiation style, especially when used in an intercultural setting, is best suited to make use of shared values. Research focusing on moral arguments between Germans and Americans uncovered an array of shared values. But the existence of shared values, by itself, was not an adequate predictor of a negotiation's success. What did prove to be a predictor of success was the use of a Constructivist style of negotiation by both parties. 相似文献