Research on Customer Satisfaction Strategy in China＇s Real Estate Industry

This paper analyzes real estate market condition, studies key influencing factors to customer satisfaction, and presents corresponding customer satisfaction model and effective strategy framework, which are of significance to achieve customer loyalty and get competitive edge for real estate enterprises.     

改进利润计量管理的战略性思考

现行会计利润计量只关注短期忽视长期,不能适应战略管理的现实需要,必须以企业价值增长理论为指导,拓展会计计量利润的空间及目标。利润战略管理的基本内容包括构筑利润导向型经营策略体系、培育企业利润心理和建立有效保护企业利润的战略控制体系。文章认为,销售利润率、预期利润增长率、资产效率、战略控制指数、市值收益比率这5个指标的复合计量,可以作为会计对战略转移利润进行核算的一种尝试。最后,作者借鉴国际权威咨询公司的成果对各类企业如何立足自身客观条件逐步实现价值增长提出了具体的策略思路。     

Financial Globalization,Social Exclusion and Financial Crisis

This paper suggests one set of mechanisms that ties financial globalization processes to local dynamics of financial inclusion or exclusion. Specifically, this paper explores the worldwide reconsideration of financial firms’ strategies that has accompanied financial globalization. It is shown that the neoliberal and asymmetric‐information approaches to credit markets and financial crises in developing economies overlook these dimensions of financial globalization because of their tendency to focus on representative credit markets. Banks’ strategic shift has led to the global homogenization and stratification of financial practices—and this in turn has been a key driver of processes of financial exclusion. Financial exclusion then involves bifurcation within financial markets, so that different markets serve different portions of the household and business population. This analysis suggests a reconstruction of Minsky’s microfoundational model of the origins of financial fragility and crisis, which shifts from Minsky’s emphasis on a representative borrower–lender relationship to a situation of borrower–lender relationships in bifurcated markets.     

Disciplining: A question of ethics?

The importance of evaluating a discipline system from an ethical perspective is considered. Disciplinary practices in contemporary organizations are frequently characterized by managers having to choose from among alternative courses of corrective action. Since the selected alternative may have serious consequences for the individuals involved, its rightness or wrongness is of concern. The pattern of these choices reflects the overall disciplinary practice of the organization, and is an issue that warrants attention from an ethical perspective. Basic schools of thought that influence contemporary discipline practices are discussed and suggestions are made for conducting an evaluation of the ethical nature of a discipline system.     

Structuring Corporate Headquarters: An Investigation of Franchising

This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.     

港口供应链的构建及其管理初探

在全球供应链下,作为国际物流重要节点的港口也面临着激烈的竞争和挑战.在此情形下,本文将供应链管理的思想应用到港口生产营销中,整合国际海运物流渠道,构建集成化的港口供应链,以提升港口竞争力.     

房地产品牌战略的难点及误区

目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。     

国际快递公司在华发展特点及启示

简要介绍了联邦快递、联合包裹、敦豪环球快递、荷兰天地快运四大国际快递公司在中国市场发展的特点及成功经验;指出我国目前物流快递业发展的诸多问题,提出有效应对措施与建议,提高我国快递企业的竞争力。     

知识经济的本质特征及对我国发展机遇的思考

本文在解析知识经济本质特征的基础上,分析了知识经济对我国发展带来的机遇和挑战,提出我国实施知识发展战略,应对知识经济挑战的必要性和具体途径,最后从增强吸收知识、获取知识、交流知识能力三方面提出了相关的政策建议。     

试论企业的终端营销攻略

本文分析了销售终端在企业经营战略中的重大意义，并主要以海尔为例对当今市场经济条件下企业销售终端的建立，提出了若干思路和建议。