Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum

ABSTRACT

By extending their knowledge of markets beyond the consumer-goods domain, by deepening their understanding of how organizations make buying decisions, by strengthening their grasp of cross-functional processes, and by providing them with decision-making skills in this important area of marketing, the business marketing course makes a special contribution to undergraduates and the undergraduate marketing curriculum. Moreover, the content and focus of the business marketing course are closely tied to important themes that are transforming business practice. This article isolates the distinct contribution of business marketing education and examines important trends that are reshaping this domain. The central knowledge areas that comprise the undergraduate business marketing course are detailed and linked to specific course design strategies that can be pursued to strengthen the skill set of marketing students and respond to the needs of important constituents.     

Management Education Reforms in the Baltic States

No abstract available for this article.     

The impact of IMF term loans on US bank creditors’ equity values: an event study of South Korea's case

This study investigates whether the IMF term loan announcements to South Korea in late November and early December 1997 significantly increased the implicit value of the U.S. bank loans and investments to South Korea and hence, the equity values of its U.S. bank creditors. Using both the market model and the SUR model, this paper examines the potential abnormal performance of a total of 230 U.S. banks during mid-November to early December 1997. The findings show that there was a statistically significant positive equity response to the international bank creditors during the major event announcements. Further, the evidence shows the existence of different pricing behavior of different groups: groups that were more exposed experienced a more positive equity-price response.     

构建企业会计信息披露的新体系

当会计人员的独立性受到影响、披露会计信息缺乏激励时,提供高质量的会计信息就难以得到保证。本文就以上问题,提出了一个由独立的财务部门管理的会计机构对会计数据进行初始处理,再由会计师事务所对会计数据进行深度分析,最终出具财务报告的新的会计信息披露体系。     

Trade in technology : Management decisions and pricing

In this article, a model of technology price estimation is developed. The process of trade in technology is seen as resulting in a partial transfer of the market in which the seller of the technology had previously sold his product to the buyer of the technology. Profit decrease of the seller because of market cuts is taken as the basis for the pricing of technology. The random nature of the useful lifetime of the technology is taken into account, and the influence of seller-firm characteristics on the technology price is analyzed.     

Bond rating changes and stock returns: evidence from the Spanish stock market

This study analyzes the effect of corporate bond rating changes by international agencies on stock prices. This topic has not yet been analyzed for the Spanish stock market, despite the growing importance of ratings in Spanish financial markets. On an efficient market, rating changes will only have an effect if they contain some new information. The results from an event study indicate that rating actions cause significant negative abnormal returns in issuing firms around the date of the announcement. This evidence indicates an informational effect related to downgrades, which supports the hypothesis that credit rating agencies provide information that may reduce the asymmetric information problem between firms and investors. In the case of upgrades, our results are compatible with a redistribution of wealth between bondholders and owners or with the reputation hypothesis.      

UK money demand 1873–2001: a long-run time series analysis and event study

This paper performs a multivariate cointegration analysis of UK money demand 1873–2001, and illustrates how a long-run time series analysis may be conducted on a data set characterized by turbulent episodes and institutional changes. We suggest accounting for the effects of the two world wars by estimating additive data corrections, thereby allowing the propagation of war-time shocks to be fundamentally different from the transmission of peace-time innovations. In addition, the corrected series may be used in counterfactual event studies to assess the impacts of special events. In the empirical analysis we find a single equilibrium relationship relating velocity to opportunity costs, and we identify a significant link between excess money and inflation. After accounting for the turbulent periods, the equilibrium structure is reasonably stable over a period of 130 years. The empirical analysis was carried out using the OxMetrics software, see Doornik (2002). Ox procedures to estimate the vector equilibrium correction model with additive corrections are available from the author upon request.     

Intensity-based framework and penalty formulation of optimal stopping problems

Financial derivatives commonly contain premature termination clauses, which are embedded rights held by the holder or writer. Well known examples of these stopping rights include the early exercise right in American options, the callable right in callable securities and the prepayment right in mortgage loans. In this paper, we show how to model the mortgagor's prepayment in mortgage loans and the issuer's call in the American warrant as an event risk using the intensity based approach, where the propensity of prepayment or calling is modeled by the intensity of a Poisson process. We illustrate that the corresponding pricing formulation resembles the penalty approximation approach commonly used in the solution of the linear complementarity formulation of an optimal stopping problem. We obtain several theoretical results on the prepayment strategies of mortgage loans and calling policies of American warrants. We also propose robust second order accurate numerical schemes for solving the penalty formulation of an optimal stopping problem.     

Strategic application of events

This paper explores the area of strategy and events through a qualitative study. Organisations are increasingly seeking to achieve strategic objectives through the delivery of events. Particularly, as regards the role of events in the communication of brand strategy. This paper seeks to illuminate the underpinning reasoning for this trend, and examine prevalent issues relating to event management and event experience. There is a critical evaluation of the factors that facilitate and constrain events in supporting organisational strategy, with a number of themes identified that impede events from realising their strategic potential.     

西部大开发对地区经济发展的影响--以四川为例

实施西部大开发战略是中国改革开放以来的又一次重大的区域政策调整,其目的是缩小东、西部之间的经济发展差距,实现区域经济的协调发展.本文结合二元经济结构的特征,以结构转换模型为基础设定相关的经济发展指标,根据四川省的经验数据,运用"事件分析法"考察西部大开发对地区经济发展所产生的影响.研究发现,大开发政策对地区经济发展的影响并不明显,实行政策调整是必要的.