口碑与收视的双赢吗——对《中国好歌曲》的冷思考

2014年一开年,中国电视综艺节目硝烟四起.《中国好歌曲》《我是歌手》直面竞争.一直在娱乐方面广受诟病的央视,终于在2014年,凭借《中国好歌曲》的强势串红,扬眉吐气了一番.然而,作为国内第一档聚焦歌曲、聚焦创造者而非歌唱者的音乐真人秀节目,《中国好歌曲》它好在哪里？从传播学的角度分析它,对我国综艺娱乐节目、对音乐真人秀的节目发展,有一定的现实意义.     

Performance Management in Universities: Effects of the Transition to More Quantitative Measurement Systems

The measurement of research and teaching performance is increasingly common within universities, driven probably by the rise of New Public Management (NPM). Although changing over time and varying from country to country, NPM involves the use of private sector methods in the public sector. Traditionally, performance measurement in universities has had a developmental role – helping individuals to improve their (future) performance. However, the new systems seem more judgemental – i.e. seeking to quantitatively evaluate (past) performance. We study performance measurement in two Accounting and Finance groups – one in the Netherlands and one in the UK. In both we see an increasing use of judgemental forms of performance evaluation and, in particular, the use of more quantitative performance measures. The use of these more judgemental quantitative systems is seen to have various effects. Although these systems emphasise objective quantitative measures, they relocate subjectivities (usually at a greater distance from the subject), rather than remove them. This creates uncertainty and anxiety about how the systems are used. There is a danger that the new systems could inhibit creativity in teaching and limit contributions to the world outside the university. Furthermore, they could damage creativity and innovation in accounting research – as researchers play safe in getting the publications they need. As we are both researchers and practitioners in this area, we should be challenging these trends and pointing to the dangers for research (and teaching) in our field.     

Cumulative causation in the formation of a technological innovation system: The case of biofuels in the Netherlands

Despite its worldwide success, the innovation systems approach is often criticised for being theoretically underdeveloped. This paper aims to contribute to the conceptual and methodological basis of the (technological) innovation systems approach. We propose an alteration that improves the analysis of dynamics, especially with respect to emerging innovation systems. We do this by expanding on the technological innovation systems and system functions literature, and by employing the method of ‘event history analysis’. By mapping events, the interactions between system functions and their development over time can be analysed. Based on this it becomes possible to identify forms of positive feedback, i.e. cumulative causation. As an illustration of the approach, we assess the biofuels innovation system in The Netherlands as it evolved from 1990 to 2007.     

Market-resistance and Valentine's Day events

Extending resistance theories, this article examines multi-method data spanning over seven years of events related to a holiday market. In the context of Valentine's Day, the authors present findings and develop knowledge on anti-consumption and alternative consumption. Specifically, this article introduces the recurring events of gift-resistance, retail-resistance, and market-resistance. Such consumer resistance often coexists with movements towards individualism and creation of more unique alternative consumption traditions.     

The impact of title event sponsorship announcements on shareholder wealth

Title sponsorships are often considered the crown jewels of sports sponsorship programs. Garnering top media coverage, title sponsorships are prized for both generating brand/product awareness and building image for their sponsors. Not surprisingly, the rising cost of title sponsorships has led some managers to question their underlying value. Accordingly, this study presents an analysis of the impact of 114 title sponsorship announcements of professional tennis and golf tournaments (both men’s and women’s), auto racing (NASCAR), and college bowl games on the stock prices of sponsoring firms. Overall, the results of the study suggest that title sponsorships are generally signed at market-clearing prices. Thus, companies undertaking title sponsorships typically receive exactly what they pay for—except in the case of NASCAR races (which show evidence of increases in share prices). Splitting the sample into new and renewing sponsorships generates results which differ dramatically by sport. Finally, a cross-sectional regression finds congruence of sport and sponsor, sponsorship by high tech firms and sponsorships by large firms all correlated with perceived sponsorship success.     

积极探索城市科学研究工作的新路子

本文为长春市城科会如何发挥自身优势 ,紧紧围绕城市建设中的热点、难点问题进行科学研究工作 ,为长春市城市建设发展提供智力支撑的总结。     

美国会展管理专业的教育模式及其对中国的启示

本文首先比较详细地介绍了美国会展管理专业的教育模式,具体包括美国会展管理专业的教育层次、学科体系、课程设置及其特点,重点以在会展管理教育方面卓有成效的美国乔治华盛顿大学(The George Washington University,Washington DC,USA)和美国内华达大学(University of Nevada,Las Vegas,USA)为例具体说明和解释,接下来在分析我国会展管理教育现状及存在问题的基础上,就如何调整我国会展管理教育体系以便进一步与国际接轨提出一些策略建议。     

Event Study Analysis in Cases with Multiple Brand-Generic Reverse-Payment Settlements

Abstract

Event studies of stock price movements have been used to assess the anticompetitive impact of ‘reverse-payment’ settlement of patent disputes in the drug industry. Evidence for an anticompetitive effect is found when financial markets reward a brand manufacturer with larger stock market capitalization – signaling the agreed upon generic entry date was more profitable (i.e. later) than investors’ expectations. In practice, reverse-payment cases can involve multiple generic competitors and settlements. This paper considers how event-study methodology applies in such cases, with a study of the stock price movements of Cephalon, manufacturer of the drug Provigil. Cephalon entered into four patent litigation settlements with potential generic competitors over a two-month period beginning in December 2005. Event study methods can readily be applied to such a case. Cephalon’s total increase in stock value across four narrow windows around each settlement totaled over $1.0 billion, indicating the agreements delayed generic entry beyond the market's expectation.     

Progress in Tourism Management: Is urban tourism a paradoxical research domain? Progress since 2011 and prospects for the future

This paper reviews progress in the field of urban tourism, revisiting and challenging the validity of the paradoxes presented in the paper by Ashworth and Page (2011). To do this, the paper examines the expansion of research endeavours in urban tourism in relation to these paradoxes, including the outputs in dedicated journals on city tourism along with the wider range of outputs generated since 2011 in social science. It also revisits the initial proposition set out regarding an imbalance in attention in urban tourism research (Ashworth 1989, 2003) and how this has been addressed through a broader development of thinking at the intersection of urbanism and tourism. It is a selective review of progress in the field, highlighting the challenges of deriving theory from western modes of analysis that need re-thinking in relation to the global south, notably Africa as well as developments in Asia and the Middle East.     

“Bring the numbers and stories together”: Valuing events

This article introduces a Valuation Studies approach, in which valuation is seen as a social practice, to studying the outcomes of events. Drawing on material gathered around the Arctic Winter Games organized in Nuuk, Greenland in 2016, we exemplify how researchers working together across disciplinary and methodological boundaries can engage together with events stakeholders in making event values knowable beyond the confines of traditional evaluation. Analytically, we use Callons’ concepts on framing and overflows to exemplify alternative outcomes of events. We argue that a valuation approach offers an iterative understanding of event outcomes which encourages economics and constructivist research to collaborate on exploring event worth and making event overflows knowable and valuable.