Research on Foreign Tourists’ Satisfaction with the 2010 Shanghai World Expo: Based on the Blogs at a Travel Website

By applying the methods of content analysis and importance-performance analysis to the blogs on http://www.travelblog.org, a popular international website for travel bloggers, this study identifies that foreign tourists’ satisfaction with the 2010 Shanghai World Expo mainly depended on three dimensions: The urban environment, the quality of tourists’ visit to the Expo, and the tourists’ own status. Based on fuzzy evaluation and importance-performance analysis, the study concludes that foreign tourists’ overall degree of satisfaction with the Shanghai World Expo is 6.15 on a 10-point scale and suggests that the quality of exhibits, the touring environment, staff training, and tourist behavior are key elements in the on-site management of major events.     

以人为本,关注细节,提升基层党建工作效果——世博对企业基层党建工作的启迪

世博有期,影响无限。上海世博会是一座蕴含极为丰富的文化和精神宝藏。世博会举办过程中全方位体现以人为本、持续创新带来持续活力的成功实践,赢得了无数的精彩。本文通过汲取世博会成功举办的宝贵经验,结合作者的工作实际,对新时期如何进一步加强国有企业党建工作,如何体现以人为本,关注细节,实现企业与员工的共同发展,进行了有益的探索和思考。     

世博会与上海旅游产业簇群化发展研究

本文分析了上海旅游簇群的必要性和可行性,世博会对上海旅游产业簇群的形成、繁衍扩散和网络化发展的推动作用,以及上海旅游产业簇群在世博会举办前、中、后应采取的不同发展模式。世博会和簇群相结合,能实现上海旅游产业有效接受"世博效应"的辐射和自身"簇群效应"的放大,提升上海旅游产业的国际竞争力和促进上海经济的繁荣。     

The Carryover Effect of Newspaper Reports on a Mega Event: Ex Post Analysis of the 2012 Expo Yeosu Korea

This study identifies variables affecting daily attendance at the 2012 Expo Yeosu, Korea, emphasizing the role the newspapers and promotions played during the Expo. A polynomial distributed lag model is estimated to determine the factors influencing daily attendance at the Expo. Results indicate that the variables of Saturday and first and second days of holidays, peak vacation season, media, and promotions have a significant positive effect on the number of visitors to the Expo. Discounted tickets increase the average daily attendance by approximately 27,000 visitors. Newspaper reports have a positive effect on attendance; more importantly, reports show carryover effects. The positive effect on attendance of a newspaper report increases up to the fourth day from the date of publication and then starts to decline. The effect of a newspaper report stops around the eighth day from the date of publication. The findings have practical implications for managing visitors to mega events.     

Residents’ attitudes toward the 2010 World Expo in Shanghai prior to and during the event

This paper examines residents’ attitudes to a major non-sport-related mega event, the 2010 Shanghai Expo. Resident attitudes research can ascertain how best to accommodate host community views, a key issue in developing sustainable tourism strategies. The paper breaks new ground by examining attitudes both before and during the event, revealing considerable fluidity in attitudes, and it examines residents’ attitudes in China, reflecting the importance of non-western cultural and political systems on attitude development. The paper contributes to longitudinal research, an area where little research is available. Two studies were conducted before and during the 2010 Shanghai World Expo using the same survey instrument. It is based on a representative sample of residents of Shanghai who were asked about their attitudes to Expo 2010. Results indicate that residents on the whole strongly supported (77.9%) or supported (12.7%) the event with all the average scores of the attitude items higher than 5 (on a 1–7 scale). Some negative impacts were identified such as increased prices, traffic problems, crowding and congestion. Residents were classified into three groups in the pre-event survey (whole embracer, ambivalent embracer and neutralist), according to their level of support, and two groups for the survey during the event.     

参观者素质的提升与上海世博会的风险防范

上海世博会的风险防范与安全管理早已引起了相关机构和研究者的高度重视,本文试图从提升参观者素质的角度考察其与世博会风险防范与控制的关系,并找出难点和重点所在,进而提供一些具体的建议,希望能为有关机构提供参考。     

基于上海世博会背景下的永康市会展旅游发展思路

在上海世博会召开的背景下,利用问卷调查与实地典型调研相结合的方法,对永康会展旅游进行SWOT分析后认为永康发展会展旅游存在很大潜力。利用EXCEL2003和SPSS软件,从职业和文化水平两个角度分析不同群体对会展旅游品牌的认知与感受,提出永康会展旅游的发展思路：借鉴上海世博会强化会展品牌意识;加强浙苏沪区域合作;针对群体的职业和文化差异进行合理宣传;完善会展硬件设施和品质服务建设;加大会展旅游延伸产品的开发。     

重大国际展会的经济社会影响力研究——基于AHP与模糊综合评价的上海世博会例证

本文基于层次分析法和模糊综合评价法建立评价模型,以2010年上海世博会为例定量分析了重大国际展会的经济社会影响力。首先,将上海世博会与北京奥运会进行横向比较,提出评价指标体系,运用层次分析法,构建较全面和系统的评价模型,评估？其经济社会影响力。然后,将上海世博会与历届世博会进行纵向比较,构建模型,应用模糊综合评价法评估其影响力。本文提出的研究方法可推广应用于重大国际展会的经济社会影响力评估。     

重大国际展会对旅游业境外游客的吸引力研究——以上海世博会为例

本文重点研究重大国际展会对我国旅游业的影响力。论文以2010上海世博会为例,考察了其对旅游业影响力扩散的主要因素,并利用数学工具对这些因素的变化和分布进行了理论建模与实证研究。文章认为,上海世博会作为全世界的政治、经济和精神文化发展的一个重要影响源,它在时间t内通过一定的空间距离时释放的影响量是距离x和时间t的负指数函数。本文还进一步探讨了上海世博会影响力的结构。研究结果表明,在时间维度,全世界赴上海参观世博会的人数总量在一日内或逐月的分布均是递增的;在空间维度,全世界各国家或地区离上海越近,人均收入越高,偏好程度越强,赴上海观看世博会的人数总量就越大。     

2011年西安世园会影响效应研究——基于样本调研的统计与判断

文章以2011年西安世界园艺博览会为例,采用问卷调查的方法,从世园会形象认知、世园会与西安形象、世园会游客吸引度、世园会在西安景区中的形象位置等四个方面,研究2011年西安世园会对西安形象的影响。研究结果显示,世园会对西安城市形象产生了较好的正面效果,有效重塑了西安城市新形象,在西安传统重大景区中影响力日盛,但受价值倾向等因素影响在游客细分市场中存在一定分化。重大事件活动的潜在形象影响可通过掌握游客的重游意愿和成员传递效应来衡量,世园会较强的正面影响有助于形成较高的城市形象认同度。