Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

The article is the introductory paper to the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets”. It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps.     

Why integrating purchasing with marketing is both inevitable and beneficial

The shift away from manufacturing in Western developed economies has resulted in economies in which service industries are dominant. Marketing itself has undergone a paradigmatic shift from a focus on the exchange of goods to the provision of capabilities. This paper examines the relationship between marketing and purchasing as a result of the shift from product- to capability-focused commerce. We suggest that the marketing and purchasing departments will become closer due to two major reasons. First, as marketers increasingly become solution-oriented rather than product-focused, they will need to source products and services from third-party vendors and will require deeper involvement of the purchasing department. Second, with the emergence of customer-centric marketing coupled with build-to-order manufacturing, marketing and purchasing will have to be better aligned to deliver solutions to customers. These new dimensions in the marketing–purchasing interaction will also lead to changes in the selection, training, and recruitment of marketers and purchasers as well as their roles in the supply chain. We elaborate on these changes likely to occur in business-to-business organizations and along with implications for managers.     

国防科技工业协同创新人才培养模式研究

随着军民融合深度发展的不断推进,国防科技工业协同创新成为国防科技军民融合发展的必然趋势。构建适应国防科技工业协同创新的人才培养模式,既是先进国防科技工业建设的重点任务,也是推进国防科技工业协同创新的重要保证。当前,我国国防科技工业人才培养在教育教学体系、学科专业体系、产学研用对接机制和资源共享机制等方面还存在很多问题。必须把培养一大批国防科技创新人才摆在国防科技工业发展的战略位置,构建以国防科工教育教学体系、国防特色学科体系和协同创新科研支撑体系为基础的创新人才培养体系,完善顶层设计、激励机制、评估体系及配套措施,全面提升人才培养质量效益,为推动国防科技工业创新发展提供持续的人才支撑。     

不同类别区域创新平台的功能定位及其协同发展研究

区域创新平台具有集聚创新资源、促进产业结构升级与区域科技经济跨越发展的作用,政府对其重视程度与支持力度不断提升。伴随平台的发展,政府部门关注的重点也从单个平台转移到多平台协同发展方面。从区域创新活动所需创新资源类别、产业技术创新环节、平台依托主体以及平台空间结构4个方面,对不同类别平台功能、主要形式以及发展导向的整体定位进行了系统研究,并提出了不同平台的协同发展方式,旨在为区域创新平台管理部门科学确定平台发展战略,促进平台协同发展与有效运行,实现区域创新资源有效整合与利用,提供科学的方法支持与决策参考。     

金融危机下返乡农民工再就业问题的思考

在全球性金融风暴的影响下,数以百万计的农民工被迫辞工返乡。文章分析了我国出现大量农民工返乡现象的原因,探讨了农民工返乡给社会带来的各种影响,并在此基础上提出了解决农民工返乡问题的对策。     

Guarantees,transparency and the interdependency between sovereign and bank default risk

Bank debt guarantees have traditionally been viewed as costless measures to prevent bank runs. However, as recent experiences in some European countries have demonstrated, guarantees may link the coordination problems of bank and sovereign creditors and induce a functional interdependence between the likelihoods of a government default and bank illiquidity. Employing a global-game approach, we model this link, showing the existence and uniqueness of the joint equilibrium and derive its comparative statics properties. In equilibrium, the guarantee reduces the probability of a bank run, while it increases the probability of a sovereign default. The latter erodes the guarantee’s credibility and thus its effectiveness ex ante. By setting the guarantee optimally, the government balances these two effects in order to minimize expected costs of crises. Our results show that the optimal guarantee has clear-cut welfare gains which are enhanced through policies that promote greater balance sheet transparency.     

International law as a negotiation tool in Banking Union; the case of the Single Resolution Fund

EU’s response to the recent Euro-crisis has involved a mixture of EU and international law, with the latter being linked to all the arrangements that may have fiscal implications for national Member States. The SRF embodies all the controversial characteristics of Banking Union. This article illustrates the legal implications that this political choice creates, and how the interrelation between the SRM, the SRF and the ESM, allows leading economies, including Germany, to control the resolution framework both before and after crisis. This raises questions as to the direction that European Integration is taking and its highly nationalised character.     

Trade, investment and growth: nexus, analysis and prognosis

Patterns of causation between income, export, import and investment growth for 39 developing countries are examined using model selection techniques which are based on ex ante predictive ability criteria to identify the best predictive model for each country. In particular, we look at the incidence of causation and reverse causation between various economic variables which are commonly believed to lead economic growth and find that there is less reverse causation from income to these variables than previously thought. We also construct an index of global business cycle conditions and find that models of countries with high trade exposure, growth rates and investment rates tend to gain in predictive ability from the addition of this variable.     

中三角城市群与长三角城市群市场一体化及影响因素比较研究

采用相对价格法和1 246组城市对数据,对1999-2013年中三角城市群和长三角城市群市场一体化程度进行测度与比较分析,运用熵权法构建了复合指标和固定效应模型,对两大城市群市场一体化影响因素进行了实证研究。结果显示：近15年来,两大城市群市场一体化水平均呈上升趋势,但中三角城市群市场一体化水平和进程均滞后于长三角城市群;地方保护主义、经济外向度和交通基础设施是影响两大城市群市场一体化的共同因素。其中,地方保护主义和经济外向度是两大城市群市场一体化的主要障碍,而交通基础设施有利于促进两大城市群市场一体化;信息通达度、经济发展水平和城镇化水平是影响两大城市群市场一体化的差异化因素。其中,经济发展水平和城镇化水平制约了中三角城市群市场一体化,却促进了长三角城市群市场一体化,信息通达度阻碍了长三角城市群市场一体化,却促进了中三角城市群市场一体化。     

供应商创新性提升机理：制造商—供应商社会资本作用研究

提升供应商创新性能有效促进制造商产品创新。基于社会资本理论和知识基础观,从制造商视角出发,构建制造商—供应商社会资本各维度对供应商创新性的作用机理模型。通过对216家中国装备制造企业进行问卷调查,利用结构方程模型,验证制造商—供应商社会资本、制造商使能的供应商知识整合与供应商创新性之间关系的理论逻辑。研究发现：①制造商—供应商社会资本各维度对供应商创新性均具有正向作用;②制造商使能的供应商知识整合两个维度均正向影响供应商创新性;③制造商使能的供应商知识整合在制造商—供应商社会资本各维度与供应商创新性间扮演不同中介作用。结论揭示了制造商—供应商社会资本提升供应商创新性的过程机制,对制造商开发供应商创新潜能具有一定启示。