Developing relationships in strategic alliances: Commitment to quality and cooperative interdependence

Organizations are using strategic alliances to develop competitive advantages in quality, innovation, and cost. To capture the potential synergies of these alliances requires that the partners develop long-term relationships. This study develops a model of strategic alliance relationship development based on the theory of cooperative and competitive goal interdependence. Thirty pairs of supplier and customer organizations in Xian, China participated in a survey where the supplier indicated the commitment and goal interdependence and the customer rated the relationship's long-term orientation. Results suggest that the commitment by both supplier and customer organizations to quality develop cooperative interdependence, which leads to effective strategic partnerships.     

从改革开放后历次党代会看政治体制改革的历程

我国的政治体制改革是从1978年的党的十一届三中全会开始的,至今已走过了31年的历程。本文就党的历次代表大会来探讨、分析政治体制改革的历程,并把政治体制改革分为五个阶段。     

互依性、知识获取与员工创新行为关系研究：一个有调节的中介模型

信息化与知识经济时代,创新成为个体获得竞争优势的关键因素之一。以中国情境下上海319位企业成员为调查样本,基于资源依赖理论和知识管理理论,构建一个有调节的中介模型。运用结构方程模型,考察任务互依性、目标互依性、奖励互依性影响员工创新行为的机制路径,检验知识获取的中介作用和任务冲突的调节作用。结果发现：任务互依性、目标互依性、奖励互依性对知识获取有显著正向作用;知识获取对员工创新行为有显著正向作用;知识获取在任务互依性、目标互依性、奖励互依性与员工创新行为之间起中介作用;任务冲突在目标互依性与知识获取的关系中起调节作用;任务冲突调节知识获取在目标互依性与员工创新行为关系中的中介作用,在高任务冲突情境下,该中介作用更显著。研究结果拓展了中国情境下员工创新行为理论体系,能够为企业管理者寻求更多管理策略提供指导。     

“双碳”目标下我国森林保险创新发展研究

摘 要：党中央高度重视生态文明建设,“双碳”目标建设作为生态文明建设的核心,对生态碳抵消提出了极高要求。在“双碳”目标建设中,森林资源保护与发展贡献了巨额生态碳汇,而森林保险能有效分散森林经营风险,扩大森林固碳规模,对实现“双碳”目标意义重大。本文分析了森林保险赋能“双碳”目标的作用机制,总结了组织制度不完善、法律法规缺位、保费补贴不均衡、产品体系存在缺陷、经营能力差和保险费率固定等问题。本文借鉴国外森林保险赋能“双碳”目标的经验,从政府层面提出优化多方合作机制、加快森林保险立法、完善差异化补贴制度等政策建议;从保险企业层面提出构建科学产品体系、利用保险科技打通业务流程、强化费率差异化水平等措施建议,以期推动我国森林保险创新发展,助力“双碳”目标稳定实现。     

The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding

This study explores the main and interaction effects of framing messages and cause-related marketing on backing intentions by manipulating frame types, frame valences, and cause-related marketing in the message narratives of crowdfunding projects. We conduct an online experiment for a crowdfunding campaign and analyze data using independent-samples t-test and ANOVA. This study's findings show that negative messages lead to higher backing intentions than positive ones regarding attribute and goal framing messages. Narratives with cause-related marketing in crowdfunding projects had a more significant effect on increasing backing intentions than those without cause-related marketing. Positive attribute framing messages combined with cause-related marketing had significantly higher backing intentions than messages without cause-related marketing; for negative attribute framing, there was no significant difference between with and without cause-related marketing. This study theoretically advances the literature on reward-based crowdfunding, which provides scholars with insight into the effects of the written narrative design of crowdfunding projects on backing intentions and extends to the applications of framing effect theory and cause-related marketing. Practically, this study provides project initiators and crowdfunding platform operators with new perspectives on proposal copywriting content design and project operation.     

领导—员工目标导向匹配对员工越轨创新行为与创新绩效的影响

基于493份领导—员工配对问卷，采用多项式回归与响应面分析技术，探讨领导—员工4种目标导向匹配模式对员工越轨创新行为以及创新绩效的影响机制。研究结果表明，与领导—员工目标导向差异性匹配相比，领导—员工目标导向一致性匹配对员工越轨创新行为的影响更显著；在领导—员工目标导向一致性匹配情形下，与领导绩效目标导向—员工绩效目标导向匹配相比，领导学习目标导向—员工学习目标导向匹配对员工越轨创新行为与创新绩效的影响更显著；在领导—员工目标导向差异性匹配情形下，与领导学习目标导向—员工绩效目标导向匹配相比，领导绩效目标导向—员工学习目标导向匹配对员工越轨创新行为与创新绩效的影响更显著；越轨创新在领导—员工目标导向匹配与员工创新绩效之间发挥中介作用。     

Collaboration expectation gaps,transparency and integrated NPD performance: A multi-case study

This paper explores the implications of what happens when a buying firm's desired and realized levels of collaboration differ in the context of an integrated new product development (NPD) project. Using analysis of six case studies, we observe varying levels of such collaboration expectation gaps (CEG) and conclude that these gaps can impact NPD project performance. In addition, collaboration transparency is established when a firm and its partner firm comprehend the factors (benefits, risks, costs) that motivate collaboration between them. We observe that the presence of collaboration transparency impacts the emergence of CEG across the phases of an NPD project. These findings extend existing theory on buyer-supplier relationships in NPD projects and introduce CEG and collaboration transparency as important concepts in understanding improved collaboration performance.     

Exploring fans’ participation in digital media: Transcreation of webtoons

The increasing popularity of webtoons, a popular type of digital content, has led to the emergence of an interesting phenomenon known as transcreation. Transcreation indicates fans’ twofold activity of both translating and recreating webtoons into a new language while maintaining the content’s originality. Although transcreators play a significant role in facilitating the spread of webtoons in the global market, the role of such transcreators has, to date, received scant attention. By employing a means-end chain approach through laddering interviews, this study explores the fans’ goal structure in the transcreation of webtoons. The results reveal that transcreation is an expression of enthusiasm toward webtoons and the creators, facilitating socialization and establishing a sense of belonging in the transcreation community. Fans improve their language skills with the aim of obtaining career-related benefits and enhance their expertise to achieve personal growth. Fans’ transcreation activity plays a vital role in the globalization of webtoons, facilitated by the platform’s socio-technical resources. This empirical study provides insights into fans’ active participation in the digital media industry.