货币政策最终目标:一个新角度的再考察

四大目标作为货币政策最终目标的理论认定,存在难以解释的理论和实践问题.从中央银行自身和货币职能履行的本质要求来看,货币政策的最终目标只能是稳定币值.     

构建创先争优活动长效机制的理论思考

深入推进创先争优活动是巩固和拓展学习实践科学发展观的根本方略;而探索和构建长效机制对于开展创新争优活动至关重要。具体而言,应通过以下方面来实现:首先应当建立健全责任机制,明确目标、责任、考核工作体系,提升基层党组织的执行力;健全完善动力机制,强化学习培训工作,不断增强党务干部的能力素质;创新激励机制,坚持内激与外激相结合和公平与科学相一致的原则,全面推进创先争优活动持续有效地开展。     

实施党建工作目标责任制的实践和思考

在事业单位的党建工作中,只有制定明确的目标责任制,才能保证各项工作的有序开展和进行。目前,在国内事业单位的党建工作中,普遍存在目标不清、责任不明确等问题急需解决与处理。本文试以舟山港务管理局党委实施党建目标责任制为例,从理论与实践的结合上对这种制度做一点研究与探索。     

浅谈新形势下高校班主任工作重点和面临的挑战

大学是连接起家庭与社会的桥梁,在大学里,学生要学会独立思考,独自面对和解决问题,在这条探索与成长的道路上,班主任应该扮演一个引路人的角色,帮助学生找准方向,少走弯路。新形势下高校班主任的工作任重而道远。     

Goliath Corporation: An instructional case in transfer pricing policy

This case illustrates some of the issues associated with setting firms’ transfer pricing policies. The simulation requires students to assume the roles of top management and divisional management for Goliath Corporation in negotiating transfer prices. The student playing the role of top management first selects a transfer pricing policy from four possible mechanisms: market-based, cost-based, negotiated, and dual-pricing. Given the top manager’s policy choice, divisional managers are then constrained to use that policy as they decide whether to purchase internally or externally based on their respective negotiations. In each negotiation, there is an ex ante best decision for Goliath as a whole. The case is thus useful in demonstrating how managers’ transfer price policy choices can lead to bad sourcing decisions.     

Managers' Commitment to the Goals Contained in a Strategic Performance Measurement System*

A strategic performance measurement system (SPMS) is a set of causally linked nonfinancial and financial objectives, performance measures, and goals designed to align managers' actions with an organization's strategy. This study identifies and tests features unique to the cause‐effect structure of an SPMS likely to affect an important antecedent to managerial performance: goal commitment. Companies often set difficult goals for the multiple performance measures contained in an SPMS, but research shows difficult goals are significantly more likely to lead to performance gains if individuals are committed to achieving them. Two features central to the SPMS approach are predicted to affect goal commitment: (1) the strength of the cause‐effect links among the nonfinancial and financial performance measures contained in an SPMS and (2) managers' beliefs in their ability to achieve the SPMS nonfinancial goals. Results from an experiment conducted with experienced managers show both SPMS features have a positive effect on goal commitment.     

打工人还是追梦人？自我验证视角下工作意义对员工主动性行为的影响研究

员工主动性行为已成为组织成功的关键,但从工作意义出发探索员工主动性行为形成机理的实证研究仍然非常缺乏。基于自我验证理论,构建了一个有调节的中介模型,探讨了工作意义对员工主动性行为的作用机制和边界条件。文章分两个时点收集了354份有效问卷,研究结果表明：工作意义对员工主动性行为有着积极的预测作用;自我验证努力在工作意义和员工主动性行为之间起部分中介作用;未来工作自我清晰度在工作意义与自我验证努力之间起调节作用,未来工作自我清晰度越高,工作意义对自我验证努力的正向作用越强。文章试图提示管理者关注和培养员工的工作意义,以此激发员工的主动性行为。     

Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations

This paper extends previous research on the framing effect from single-alternative and single-attribute to multi-alternative and multi-attribute situations. Two experimental studies demonstrate that attribute framing and goal framing influence consumer decision-making in multi-attribute and multi-alternative situations. The results indicate that attribute framing influences only the perceived evaluation of the specific alternatives along a framed attribute, in that the perceived evaluation of the framed attribute is higher in the positive attribute framing condition than in the negative. On the other hand, goal framing influences only the weight of a framed attribute. Specifically, the weight of the framed attribute becomes more important in the positive goal framing condition than in the negative. Further, the results suggest that the attribute framing effects are attributable to the changes in mental representation in the encoding stage of the decision, rather than in the judgment stage.     

创先争优与党的先进性和执政能力建设研究

在党的基层组织和广大党员中深入开展创先争优活动,促进社会和谐、密切党群关系是新形势下加强党的先进性建设和提高党的执政能力建设、夯实党的执政根基的有力抓手和有效载体,是进一步加强党的自身建设的重要举措。本文从研究创先争优活动内涵和特征出发,阐述了创先争优与党的先进性和执政能力建设三者之间相互联系、相互促进的关系,提出了加强创先争优与党的先进性和执政能力建设实现途径的具体举措。     

Competition and its influence on consumer decision making in social marketing

Abstract

This paper extends the largely conceptual understanding of competition in social marketing by empirically investigating, from a consumer perspective, the nature of competition and its influence on decision making at the individual level. Two phases of qualitative inquiry in Australia, comprising 30 and 20 semi-structured interviews, respectively, examined the role of competition in young adults’ decision to adopt and maintain help-seeking for mental ill-health. The findings from thematic analysis suggest that competition operates at both the behavioural and goal level to influence consumers’ decision to perform behaviour and that the types of competition in operation may vary from the adoption to the maintenance of behaviour. The findings are integrated into a framework that social marketers could employ to identify, analyse and address competition.