排序方式： 共有34条查询结果，搜索用时 15 毫秒
21.
Focusing on the London 2012 Olympics, we investigate the impact of mega-sport events’ spatial transformations on visitor mobility, local leisure consumption and resulting small business trade. Our case study draws on 43 in-depth interviews with local authorities, governmental and non-governmental project actors, and small-local leisure and visitor economy businesses (retail and hospitality) located at the heart of a ‘Host Event Zone’ in Greenwich, London. We supplement subjective accounts with a documentary analysis of policy reports, media, and archival material as the basis for our empirical analysis. Our findings reveal a major dichotomy between the ‘rhetoric’ of inclusion and local ‘realities’ of exclusion as security planning and spatial controls served to close off public spaces and local attractions: diverting visitor flows and leisure consumption towards official event sites, away from local businesses. We illustrate how such urban processes effectively render a vibrant business community invisible and visitors immobile to explore local community spaces during the live staging periods. We close with implications for event organisers, managers and policymakers focused on re-configuring the socio-spatial elements of Olympic organisation and re-direct and mobilise visitor economy flows towards more open civic and leisure spaces in the hope of better (re)distributing consumption into host communities. 相似文献
22.
London 2012 promised local small businesses access to lucrative Olympic event-tourism and visitor trading opportunities. However, as urban spaces were transformed to stage live Games, many local stakeholders found themselves locked out. We focus on one ‘host’ community, Central Greenwich, who emerged negatively impacted by such conditions. 43 in-depth interviews and secondary evidence reveal that this was a community determined to resist. Few papers have extended the concept of resistance to the context of mega-events so we examine why communities resisted, and how physical tactics and creative resistance were deployed. Although efforts afforded some access for local businesses - they proved too little, too late. We develop and present a ‘tactics for resistance’ approach, a series of ‘hard’ and ‘soft’ tactics businesses could use to encourage proactive, as opposed to reactive, communal resistance required to protect local interests and afford access to opportunities generated by temporary mega-event visitor economies. 相似文献
23.
James Andrew Kenyon Argyro Elisavet Manoli Guillaume Bodet 《Journal of Strategic Marketing》2018,26(1):6-18
AbstractAs brand management and brand perceptions attract more attention in both academia and in practice, examining the link or lack thereof between brand identity and image is becoming increasingly important. The existence of brand consistency and coherency is examined in this research, which aimed to evaluate whether the pre- or post-event brand image of the Olympic Games or the London 2012 Games, in the domestic UK population and media, were aligned with the brand identities of these objects. Online surveys and media content analysis revealed that both brands have yet to achieve consistency or coherency within these two key stakeholder groups, even though the brand image of the 2012 Games improved following the event. What this study suggests is that unless the brand owner takes key stakeholders’ perceptions into consideration, a coherent and consistent brand identity does not necessarily equate to these being a feature of the brand image, with the connection between perceptions requiring additional attention. 相似文献
24.
This study aims to explore (1) the underlying dimensions of experiential value (EV), (2) the quality antecedents of EV, and (3) the moderating effects of EV on the relationships between the quality dimensions of Expo 2012, Yeosu, Korea, and visitor satisfaction. Although gaining event experience is a crucial reason why event visitors attend certain events, EV has yet to be fully investigated in event literature. This study offers an expanded view of the event consumption experience from the EV perspective, thus contributing to the event literature, particularly by investigating the unexplored aspect of event visitors’ behavior. The theoretical and practical implications of the findings are also discussed. 相似文献
25.
中国地区发展差距的演进过程已初步印征了共同富裕思想的战略设想,在一系列地区平衡发展政策和市场自发的产业空间转移等因素作用下,中国的地区发展差距已开始步入稳定下降的轨道。就目前来看,我们面临的两点主要问题是：东部与西部地区的差距仍然较大;西部省份的内部分化明显。继续坚持贯彻西部大开发等地区平衡发展战略,并加大对最为落后地区的扶持力度,应是我们未来的主要政策取向。 相似文献
26.
本文认为《2012》与其说是一部灾难片,不如说是一部关于世界观、人生观、价值观的伦理片,一部回顾历史、立足现实、着眼未来的纪录片。它的成功,在于它让人在灾难面前经过生死与人性、生存与发展、责任与担当等重大思考后,勇敢而自信地活下去。 相似文献
27.
《Journal of Strategic Marketing》2012,20(1):69-82
This paper considers the measures that have been put in place to protect brands and official sponsors of the London 2012 Olympic Games in an attempt to drive out the practice of ambush marketing. London's original bid to host the Games included measures to prevent ambush marketing and once awarded, passed legislation that made it illegal for companies that are not official sponsors to link their products with the Games. Through examination of the London Olympic and Paralympic Games Act 2006, together with case studies from previous Games, this paper questions the potential implications for other organisations should the letter of the law be applied. It is proposed that the Act goes far beyond its valid remit of preventing ambush marketing and is likely to restrict severely companies and other event organisers from pursuing their legitimate business practices. Exploratory research revealed a colossal 2,284,414 potential infringements of the Act. And while this may mean a win for the London Organising Committee for the Olympic Games (LOCOG), it could potentially mean that other organisations become losers as they will be prevented from using specified terms and images without fear of falling foul of the law. 相似文献
28.
刘兴诗 《四川商业高等专科学校学报》2010,(1):1-5
电影《2012》演绎的板块快速移动,引起世界范围内的毁灭性灾难其实是不科学的。古今所谓“世界末日”观念,均无科学依据。全新世以来,古气候发展有四个主要阶段,并具有2500-3000年的周期,先后分别是前北方期一北方期、大西洋期（黄金时代）、亚北方期（灾变时代）、亚大西洋期（新黄金时代）。目前,亚大西洋期接近结束,一个新灾变时代即将到来,并将对世界气候环境造成不可估量的重大影响。我国东部季风环流势必遭受干扰,西部干燥化将加强。 相似文献
29.
Jonathan Barclay 《Economic Affairs》2009,29(2):62-66
The economic benefits of hosting mega-sporting events are often exaggerated. Ex-ante impact studies typically overestimate the gains and underestimate the costs involved. It is therefore difficult to explain in economic terms the intense competition among cities to hold such events. 相似文献
30.
This study investigates the impacts of the London 2012 Olympic Games and their related cultural programme on local small creative organisations in East London. It contributes to unpacking the elusive concept of legacy thorough an in-depth analysis of creative organisations' stories and experiences, combined with an analysis of policy documents and interviews with key informants, over a four-year period (2010–2014). A range of potential impacts of mega-events for creative organisations are identified and systematically discussed. The results highlight a gap between Olympic rhetoric and local reality. Problems include inadequate local consultation, barriers to accessing opportunities and inability to leverage effectively. The study also explores the role of cultural tourism in delivering an Olympic legacy for the local creative industry. It finds that opportunities to showcase deprived – but creative – areas in East London, and foster the development of creative forms of tourism, were missed. 相似文献