一纸灵魂的处方，一曲生命的悲歌——再读《红处方》

女作家毕淑敏在创作中始终关注着女性及其生存状况，《红处方》亦是如此，它被一些批评家看作是毕淑敏的女权主义开山之作，事实并非如此。在《红处方》中，强大的女性话语场背后透露出的是女性自我意识的缺失，但与之对应的是作者向读者进行着更为深切的生命体验展示及发自灵魂深处的人性拷问，为现实生活中的人们开了一纸灵魂的处方，具有深广的社会意义，对这一事实的认识是理解《红处方》的重中之重。     

论企业的品牌战略——以商标法为视角

在世界经济一体化进程中,我国企业知名品牌数量少、档次低,影响其发展壮大,促使其树立品牌战略。从商标法的角度看,品牌设计要符合法律的规定,考虑到不同地区的风俗习惯,尽量使用强商标。商标要及时注册和续展,使用联合商标和防御商标,以防止商标被境外抢注;同时,也要注重商标管理和保护,保证企业的品牌战略顺利实施。     

The negative trade-off between risk and incentives: Evidence from the american whaling industry

This paper analyzes the trade-off between risk and incentives in the share contracts of the American whaling industry. Using a newly collected panel of 5378 individuals who sailed on more than 1000 whaling voyages from 1855–68, the response of sailors’ compensation to an increase in risk is estimated. The risks used to identify this response resulted from the commerce-raiding naval vessels of the Confederacy during the Civil War. As the Confederate cruisers sailed primarily in the Atlantic, and therefore posed far less of a threat to whaling voyages to other oceans, a quasi-experimental approach focusing on the differences between Atlantic voyages compared to others is implemented. The results are consistent with a negative trade-off between risk and incentives in the industry’s contracts. Moreover, evidence is found of selection among less risk-averse sailors and merchants into riskier voyages during the war.     

ESA理论在大学英语精读教学中的运用

在大学英语阅读教学中引入英国英语教学专家杰里米·哈默（Jeremy Harmer）的ESA教学模式的三要素（投入-Engage、学习-Study和运用-Activate），通过它们之间顺序的不断变换，创造出多样的教学模式，有效地将传统的以教师课堂讲授为主的活动模式转变为在教师指导下以学生为主体的教学模式，并取得了很好的课堂教学效果。     

超市进货交易关系法律调整的若干问题探讨——论“零供”关系法律调整

近年来，我国零售商供应商矛盾突出，引起了各方关注。商务部等五部委发布的《零售商供应商公平交易管理办法》，是近年来专门调整零供关系的政府部门规章，在稳定流通秩序方面发挥了一定的作用，但对此也有一些不同观点。为完善零供（买卖）关系的法律规范体系，推进和谐商业环境及商事法治建设，本文对调整零供关系的法律属性，少数零售企业恶意占压、骗取供应商贷款的综合治理，风险预誓机制等相关问题提出了自己的一些见解。     

论高校图书馆的信息素质教育职能

信息时代的来临使信息素质成为人才综合能力的重要标志。面对信息浪潮的挑战 ,高校图书馆应充分认识到信息素质教育的重要性与自身优势 ,研究开展信息素质教育的方法 ,充分发挥信息素质教育的职能 ,义不容辞地承担起信息素质教育的重任     

“万村千乡”推广悖论及其解决方案

在农村消费市场存在差异的条件下，全国范围的以行政补贴和市场推广相结合的“万村千乡”推广方式将面临“推广悖论”，即工程的普遍服务职能与企业追求利润的目标之间的冲突，进而可能会造成财政补贴资金的浪费。应在不同区域采用不同的推广策略：发达地区农村，应以企业自主经营为主；具有一定消费市场潜力但企业开拓成本还比较高的地区，应行政补贴和市场推广相结合；尚不具备经营条件的农村地区，应加强基础设施建设，并提高农民收入水平，待时机成熟后再逐步推进。     

Decomposition of Fraud‐Risk Assessments and Auditors' Sensitivity to Fraud Cues*

Practitioners and regulators are concerned that when auditors perceive management's attitude or character as indicative of low fraud risk, they are not sufficiently sensitive to high levels of incentive or opportunity risks in their overall fraud‐risk assessments. In this study, we examine whether a fraud‐triangle decomposition of fraud‐risk assessments (that is, separately assessing attitude, opportunity, and incentive risks prior to assessing overall fraud risk) increases auditors' sensitivity to opportunity and incentive cues when perceptions of management's attitude suggest low fraud risk. In an experiment with 52 practicing audit managers, we find that auditors who decompose fraud‐risk assessments are more sensitive to opportunity and incentive cues when making their overall assessments than auditors who simply make an overall fraud‐risk assessment. However, this increased sensitivity to opportunity and incentive cues appears to happen only when those cues suggest low fraud risk. When opportunity and incentive cues suggest high fraud risk, auditors are equally sensitive to those cues whether they use a decomposition or a holistic approach. We discuss and examine potential explanations for this finding.     

人民银行员工激励机制设计的进化博弈分析

博弈理论是当代主流经济学发展最迅速和影响最大的分支学科之一。其中,进化博弈理论由于引入了“进化稳定策略”（ESS）的概念,有效解决了博弈双方有限理性的现实问题,在解释经济管理现象时更具说服力和生命力。本文结合人民银行实际,通过构建进化博弈理论的复制动态模型,试述人民银行员工激励路径的选择及机制设计的有关问题。