Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

Fostering international brand loyalty through committed and attached relationships

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the relationship-building approach to best use. The current study, orchestrating the main concepts derived from three relationship-building paradigms with necessary adaptations and modifications, develops and validates the Relationship-Building for Strategic Brand Management Model. Its most noteworthy contribution lies in the coalescence of pragmatic utilitarianism, emotionalism and social symbolism, orienting the relationship-building approach to correspond to the principle of holistic consumer experience management. As explicated by the model, committed and attached relationships built upon the relationship foundation mirroring the holistic essentiality of holistic consumer experience are convertible into powerful driver of international brand loyalty. The model structure and causal path pattern prove to be applicable to different international product brand categories in different regions. Strategic implications are deduced from the research findings, which the international brand manager may take into consideration to maximize the effectiveness of relationship-building strategies for fostering brand loyalty in the international market.     

Analyzing air cargo flows of international routes: an empirical study of Taiwan Taoyuan International Airport

Air cargo demand is an important aspect of the operation and planning of private and public agencies responsible for airports. While most existing studies in this field include only geo-economic characteristics of airports and their hinterlands as explanatory variables, this study develops a gravity model of air cargo flows by trying to incorporate more factors that might influence international air cargo flows of an airport. The model is developed based on the panel data of air cargo services on scheduled routes at Taiwan Taoyuan International Airport during the years 2004-2007. The results indicate that population, air freight rate and three dummy variables, including the regional economic bloc of the “Chinese Circle”(an informal partnership between Hong Kong, Macao, Taiwan and mainland China), the Open Sky Agreements and long established colonial links, are key determinants of international air cargo flows from/to Taiwan. These results suggest a wider array of factors needs to be considered in policy.     

论高职高专层次国际贸易课的"具体化"教学

高职高专层次的学生学习基础普遍较差,学习能力不足,而国际贸易是一门技术性、实践性很强的应用学科,因此学生普遍感到国际贸易课比较难,"听不懂".究竟怎样才能让学生更好地理解国际贸易相关课程呢?笔者在教学实践中发现,"具体化"教学是一个非常好的选择.本文详细阐述了国际贸易课采用"具体化"教学法的依据及开展"具体化"教学的主要方法.     

国际技术扩散测度国外研究综述

国际技术扩散测度的结果,直接影响着对经济研究中一些最根本最重要问题的回答。如何对国际技术扩散进行准确度量,是到目前为止理论界尚未解决的难题。本文系统梳理了国外学者在国际技术扩散测度领域的理论和实证成果,发现由于技术扩散的无形性,测度只能使用相关回归等间接方法,因此在选择测度方法时,必须明确模型的经济意义和理论基础。在实证方面,分析了投入、产出和技术效应三类常用的国际技术扩散测度指标各自的优缺点,国际贸易、FDI及技术转让三种扩散渠道下国际技术扩散测度的方法和结论。最后,指出了这一研究领域中尚需深入研究的问题。     

从国际货币体系的演变历史谈“碳货币”本位的全新国际货币体系构建设想

面对美国次贷危机引发的全球金融海啸所突显出的信用本位制下无约束的货币泛滥,碳货币既是当前低碳经济背景下具有国际意义的热点问题之一,更是事关未来国际货币体系发展的关键所在,本文则从全球碳交易体系的货币视角提出了"碳货币"本位的全新货币体系的构建设想。     

日本纺织服装产业升级及中日比较

日本纺织服装产业在面临本币升值、劳动力成本上升和贸易摩擦的内外升级压力下,通过产业转移、产品创新、淘汰落后产能,发展技术纺织品和时尚产业,提高了产品的附加值,完成了对纺织服装产业的改造。中国纺织服装产业虽然面临着与日本当年相似的升级压力,但也存在着相异特征如大国、区域发展不平衡、经济实力、制造业的核心竞争力、创新和产业政策的有效性等不如当年的日本。通过分析日本的纺织服装产业的调整过程和经验教训,并对中日纺织服装产业升级进行比较,本文提出了相应的政策建议。     

投资率差异的国际比较

投资率的主要差异来自于国别影响,也与时间、年份密切相关.一国的投资率主要受结构性因素的影响,这些因素国别间差异较大,但一般是比较稳定的.     

What determines international tourist arrivals in India?

Using data for 18 major tourist originating countries to India from 2001 to 2015, this study examines the major determinants of international tourist arrivals in India. The results indicate that past experiences of the tourists, per capita income in the tourist originating country, relative costs of living between India and the country of origin, and the level of infrastructure development in India are key determinants of international tourist arrivals in India. Furthermore, both transportation and communication infrastructure are important in attracting tourists to India. In particular, evidence suggests that availability of road and air network and telephone connections has favourable impacts on international tourist arrivals in India. These results are robust to the inclusion of additional variables. These results have important policy implications.