跨组织视角下的营销渠道治理:制度环境的影响(英文)

营销渠道研究是营销研究的一个重要组成部分。随着市场中竞争性环境的变化以及营销理论的发展,营销渠道研究的关注点从强调效率和利益转向强调权力和冲突,进而转向联网以及关系和联盟。在研究渠道治理过程方面,以往的营销渠道研究大多采用以效率为基础的任务环境视角,而在很大程度上忽视了以合理性为基础的制度环境方法。本文提出,营销渠道从本质上说是一种制度安排和跨组织关系。因此,企业在治理营销渠道时,必须关注其决策和行为的接受度与认可度。本文先是回顾了营销渠道治理和跨组织关系方面的理论与研究,进而从中吸收有价值的观点,提出了理论框架和一些命题,并通过两则案例研究进行解释和检验。     

Pricing assets with stochastic cash-flow growth

We model the time series behavior of dividend growth rates, as well as the profitability rate, with a variety of autoregressive moving-average processes, and use the capital asset pricing model (CAPM) to derive the appropriate discount rate. One of the most important implications of this research is that the rate of return beta changes with the time to maturity of the expected cash flow, and the degree of mean reversion displayed by the growth rate. We explore the consequences of this observation for three different strands of the literature. The first is for the value premium anomaly, the second for stock valuation and learning about long-run profitability, and the third is for the St. Petersburg paradox. One of the most surprising results is that the CAPM implies a higher rate of return beta for value stocks than growth stocks. Therefore, value stocks must have higher expected returns, and this is what is required theoretically in order to explain the well-known value premium anomaly.     

广告信息对仿冒奢侈品购买意愿的影响研究

本研究采用实验的方法挖掘广告调节聚焦信息对消费者非欺诈性仿冒奢侈品购买意愿的影响机理。研究结果表明，奢侈品广告信息对消费者仿冒奢侈品购买意愿的影响受消费者自尊水平的调节：对于高自尊的消费者，当广告信息为预防聚焦时，其仿冒奢侈品的购买意愿更低；对于低自尊的消费者，广告调节聚焦信息对其仿冒奢侈品购买意愿的影响不显著。广告信息对消费者仿冒奢侈品购买意愿的影响还受消费者从众倾向的调节：对于低从众倾向的消费者，当广告信息为预防聚焦时，其仿冒奢侈品的购买意愿更低；对于高从众倾向的消费者，广告调节聚焦信息对其仿冒奢侈品购买意愿的影响不显著。     

Time is not money

In an ultimatum bargaining experiment, we study how subjects bargain over the returns to their investments of money and time. The most notable finding is that a third of the subjects demand no compensation for their time investments, whereas almost all subjects demand compensation for equally costly monetary investments.     

Women’s investment in career and the household division of labour

This paper examines how partners in a couple share domestic work according to the woman’s investment in career. Investment is measured relatively to other women or to the partner. While previous studies mainly focused on the influence of wages and earnings, we extend them by considering more dimensions describing the intensity of the woman’s attachment to the labour market. We use the 2010 French Time Use survey to estimate a model of household division of labour in dual earner couples. We find that the more women are invested in career, the less domestic work they perform during weekdays, which is partly substituted by their partners but only on weekend days. The sharing of tasks is thus less unequal in those couples. However, women still spend more time than their partners on average performing domestic work, even when the woman outperforms him in career, implying no role reversal in the division of labour.     

Working Time as Gendered Time

Household-labor time and market-labor time are organized in part through the social structure of unequal gender relations. Generally, women do more household work than men, women's market work is undervalued, and the greatest rewards for market work accrue to men. The career model of employment is biased in favor of men who have few household responsibilities. Even noncareer seniority-sensitive job paths assume male incumbency with limited competition from household responsibilities. In this article we discuss the gendered underpinnings of the organization of time in contemporary Western society by critically examining household-labor time and the masculine models of career and noncareer employment. In addition to the important feminist goal of pay equity, we argue for a feminist politics of time that promotes alternative work-time arrangements for women and men to foster gender equality in the market and at home.     

重要性水平在自创商誉处理中的运用

知识经济时代，自创商誉作为企业价值的组成部分，对企业发展的影响深远，然而如此具有高价值相关性的信息却被排除在财务报表之外。文章将重要性水平运用于自创商誉的处理中，以自创商誉的构成因素——品牌为例测算了品牌资产对企业的价值贡献度，然后判断其重要性水平。高于重要性水平的企业信息需要披露给信息使用者，这样便于将重要的自创商誉信息传递给信息使用者。     

Optimal Redistribution with Productive Social Services

Publicly‐provided private goods are conventionally considered consumer goods. Departing from this perspective, we analyze the public provision of inputs that improve household productivity (e.g., education and childcare). In a two‐class economy with distorting taxation, public provision is always welfare improving with respect to pure taxation, given that the public input directly affects household productivity. Moreover, the case for public provision strengthens as households' heterogeneity in input demand fades out, contrary to consolidated results in the literature. The features of optimal provision schemes depend on the nature of publicly provided input, namely, if it substitutes household productive capacity or just helps households to exploit it.     

Nonlinear deterministic forecasting of daily dollar exchange rates

We perform out-of-sample predictions on several dollar exchange rate returns by using time-delay embedding techniques and a local linear predictor. We compared our predictions with those by a mean value predictor. Some of our predictions of the exchange rate returns outperform the predictions of the same series by the mean value predictor. However, these improvements were not statistically significant. Another interesting result in this paper which was obtained by using a recently developed technique of nonlinear dynamics is that all exchange rate return series we tested have a very high embedding dimension. Additionally, evidence indicates that these series are likely generated by high dimensional systems with measurement noise or by high dimensional nonlinear stochastic systems, that is, nonlinear deterministic systems with dynamic noise.     

On de-seasonalising adjusted-average formulae

The techniques of Borgan (1979) are extended to cover data with seasonal variations. Examples are given, and it is suggested that the formulae presented here give smoother results than those traditionally employed to deal with economic time series subject to seasonal variations.