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软件服务外包-MBA的开设,不仅有效地实现软件人才个人职业生涯的转型和提高,更有利于软件服务外包人才稳定、知识产权的保护和技术保密,对于企业积累项目经验、节省培训费用、承接大型研发项目起到重要作用。同时创办特色教育,能大大提升MBA品牌的含金量。也只有加强软件服务外包-MBA人才的培养,才能提高软件服务外包产业的国际竞争力。 相似文献
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中外MBA教育现状的比较分析 总被引:5,自引:1,他引:4
本文着重从课程设置、教材质量、师资水平、入学考试、学生素质、教学强度、教学方式、成绩评定等 8个方面进行了较详细的对比分析 ,并简要分析了存在差距的原因 ,指出下一步需要改进和完善的方向 相似文献
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ABSTRACTIntense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This article introduces the concept of strategic brand management as an avenue for higher education differentiation and discusses how higher education institutions with graduate degree programs can strategically manage their brands (i.e. corporate and product) through the higher education marketing mix (i.e. prominence, prospectus, program, price, people, premium, and promotion). Using a closed-ended survey and partial least squares structural equation modeling of a sample of students enrolled in a graduate degree program (e.g. MBA), the study finds that the utilitarian elements (i.e. prominence, prospectus, program, and price) of the higher education marketing mix have a positive direct impact on the product brand (e.g. MBA brand) and an indirect impact on the corporate brand (e.g. university brand) of these types of higher education institutions. However, hedonic elements (i.e. people, premium, and promotion) of the higher education marketing mix do not produce any significant impact on either the corporate or product brands of these institutions. Implications from these findings to theory, practice, and future research avenues conclude. 相似文献
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This exporatory study concentrated on large industrial firms. The data indicate the IPM is well accepted, and has a very bright future. Their authority and responsibilities are similar to consumer goods PM's with technical aspects being the exceptions. 相似文献
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《Journal of Teaching in International Business》2013,24(3-4):133-156
Abstract A survey of MBA study programs in the Czech Republic is presented in this study. The authors share some of their first-hand experience gained during their own teaching in one of the MBA programs. The conclusion presented at the end of the study summarizes their views of developing trends in MBA programs in the Czech Republic. At present, MBA programs are offered by seven teaching institutions in the Czech Republic, three of which provide MBA studies of the American type, four of the European (British) type, and one of the distance-learning type. 相似文献
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商学院为适应市场需求推出不同的MBA课程和MBA项目可供学生选择。在MBA项目质量的研究文献中,课程、教学方法不断地被丰富和发展,但项目满意度始终没能十分深入地研究。这篇论文基于GMAC全球MBA毕业生问卷调查数据,比较分析了全日制MBA、半脱产MBA,EMBA毕业生对MBA项目质量的评价,提出了MBA项目满意度的思路,希望对国内MBA院校有所启示。 相似文献