Learning in a competitive field: MBA students' improvised case studies of IHRM

Recent management research on improvisation has sought to identify ways that unplanned change and structure are linked when novel solutions appear and develop during action. This article examines an improvised learning approach to the traditional case study method, in which Master of Business Administration (MBA) students learn through preparing and delivering their own case studies. The process of improvised learning is explained within the context of teaching international human resource management/organizational behaviour and analysed by applying Bourdieu's theory of practice which understands the participants' learning to be situated within a competitive social field.

It is concluded that MBA students learn from this improvised approach provided that the professor's role accommodates being a case study expert with the roles of teaching and learning consultant. The concept of competitive field is recommended as a tool for management educators' reflection upon enabling MBA students to develop their capabilities in designing and delivering management learning sessions.     

协作知识建构理论在MBA《管理学》教学中的应用

《管理学》作为MBA专业硕士研究生开设的核心课程之一,在MBA的培养体系中具有重要作用。论文针对MBA的培养目标、培养方式、学生特点,运用群体动力学、协作学习和协作知识建构理论,构建MBA《管理学》教学模式,提出基于协作知识建构的《管理学》教学六步骤,旨在提高MBA教学质量和水平。     

基于服务接触的MBA教育品牌创新研究

MBA教育从本质上讲是一种类商业性质的职业训练.提供最优质的服务,让商学院真正成为学生获取知识、提高职业素质的良好平台,是MBA教育发展的终极目标.我国MBA教育改革是一种内生式改革,即以自主招生为导向,以抢夺生源、寻求发展为驱动,不懈追求教育服务质量改善和品牌创新.MBA教育是整体性的项目,其品牌构建的根基在于MBA教育流程中教职员工与学员相互服务接触点上,是否能为学员带来充分的服务感受,使MBA教育物超所值.本文认为MBA教育品牌建设及其竞争力提升,关键是要扎实做好接触点上的服务创新,给学员带来真真切切的价值增值,还要做好MBA教育品牌形式特色,定位准确、差异化和形象设计,扩大国际影响力.     

Promoting Awareness of Government Export Assistance Programs in the International Marketing Course

ABSTRACT

One of the features of international marketing which distinguishes it from purely domestic marketing is the role of government-sponsored programs in helping firms start and indeed succeed in overseas markets. There is evidence that American firms make much less use of these programs than their foreign competitors. One possible contributing factor to this situation is limited classroom coverage which American instructors of international marketing devote to this area.

Two hundred and six U.S.-based members of the Academy of International Business (A.I.B.) were surveyed. Results indicated that while instructors of international marketing feel that government export assistance programs are important for export sucess, they are not very familiar with most of these programs and do not have positive perceptives about the quality of services currently offered. Little class time is devoted to most of the programs and lecture remains the dominant pedagogical tool. The connection between instructor familiarity with these programs and perceived importance and quality is also addressed.     

从文化的视角看中外MBA教育

本文从文化的视角对中外MBA教育的教学模式及内容进行了比较分析,认为国内MBA教育应积极学习国外MBA教学模式,注重案例教学,鼓励教学创新;在教学内容上,则要在以往学习西方理论和教科书的基础上,立足于东方文化兼容并蓄西方文化中有益的方面,开发本土案例教材,建立具有本土特色的管理思想体系,在实现MBA本土化的同时实现MBA的国际化。     

关于中国MBA教育发展战略的若干思考

本文在分析中国MBA教育面临的新形势和新挑战的基础上,就如何推进中国MBA教育改革和创新问题,从人力资源、课程创新、品牌创立、市场开发、国际合作、管理创新等六个战略层面进行了探讨,提出了中国MBA教育抢抓历史机遇,发挥后发优势,实现跨越发展的基本思路.     

中国MBA教育国际化的症结及其改进对策

随着经济全球化程度的不断加深,MBA教育朝国际化方向发展已经成为必然的趋势。然而,国内MBA教育由于体制问题在国际化方面还面临许多挑战。本文总结了国外著名商学院MBA教育国际化的经验;剖析了国内高校在MBA教育国际化方面存在的症结;立足于MBA的课程设置、教学方式、生源、师资队伍及管理体制创新等方面,提出了促进国内MBA教育国际化的举措。     

MBA会计学课程教学相关问题研究

高质量的会计学课程教学,对提升MBA教育的内在质量、提高MBA教育的社会声誉至关重要。本文对MBA会计学的课程设置、教学内容、教学方法以及教材与案例的选择等相关问题进行了研究,强调教师对MBA差异化教育规律、教学内容以及教学方法的不断探索与恰当运用是提升教学质量的关键所在。     

功过是非:MBA教育反思

MBA教育是为企业、社会和国家培养管理型人才,其教育内容应该注重伦理道德、文化心理以及法律规范的熏陶,以促进整个社会的合作;然而,商业主义膨胀却使得MBA教育日益功利化和实用化,蜕化为一门服务于个人发财的技术训练学科.相应地,当前MBA教育出来的往往是缺乏社会性的"MBA人",其行为和管理方式都是为了提高特定个体或群体的利益而不是增进整个组织的有效性,从而强化社会的冲突而非合作.因此,人文性的不足正是MBA教育中的症结所在,它将现代管理引向一个严峻困境.     

CEO的MBA背景与公司绩效——MBA教育效果的实证检验

以2000-2006年间总经理由非MBA学历拥有者更换为MBA学历拥有者的上市公司为样本,对总经理变更前后经配对调整的公司绩效（含业绩和风险两个维度）的变化进行考察,结果显示：MBA学历拥有者的接任整体上并没有带来公司绩效的显著改善;MBA不同办学模式对公司绩效的影响存在差异,外资模式和中外合作模式培养的MBA显著改善了公司绩效,而自主模式和商业化模式下的MBA在改善公司绩效方面则乏善可陈。由于外资模式和中外合作模式拥有优良的师资及悠久的办学历史,研究结果意味着高质量的MBA项目能够培养出色的经理人。