融入策划思想的规划思路探讨——以同里景区控制性规划为例

经济全球化的大背景下，投资体制、资源和利益分配体制都快速的摆脱原来计划经济的轨道，越来越受市场规律的引导和制约，在投资渠道越来越多元的今天，建设程序也有了很大的不同，这些变革都要求我们在规划过程中打破原来以物质空间规划为重心的规划方式，全方位的革新规划的技术方法和思路．为了在规划过程中真正理解规划实施的最重要因素“市场需求”，我们尝试在同里景区控制性规划中借鉴市场营销等方面的理论，引入市场策划的思想，力求让规划成果兼顾投资方利益以及公共利益，使之在实施过程中具有更高的可行性和可操作性。     

场外衍生交易主协议提前终止金额计算问题研究

本文以ISDA主协议中的提前终止金额计算条款为主要分析对象,结合2008年发生的雷曼系公司破产事件及其他典型案例,论证了1992年版ISDA协议项下市场报价法(国内银行所签ISDA协议基本都约定以该方法计算提前终止金额)和损失法存在的重大缺陷,以及向2002年版ISDA协议项下终止款项法过渡的必然性,并对国内银行今后应如何处理ISDA协议和NAFMII协议项下的提前终止金额计算问题提出了政策建议。     

资本市场的实验经济学方法论研究

随着金融市场理论研究和实践检验的不断发展，资本市场的许多基础理论受到了极大的挑战，与现有理论相悖的异象不断涌现。新近兴起的实验经济学为人们研究资本市场提供了一条更为有效的途径。本文分析了实验方法在资本市场研究中的利与弊，介绍了部分资本市场实验的设计过程，并应用该方法分析了风险与收益、资本市场的效率、市场泡沫的产生和破灭、CAPM理论，以及交易制度等。文章指出，在资本市场中运用实验方法进行研究，具有可控性、可比性以及可重复性等优点，为我们对于资本市场诸多理论进行检验提供了可能。在资本市场实验的设计中，我们不但需要考虑实验的各种交易制度，还需要考虑到被试人员的选择、交易资产的确定以及市场信息的设计等很多问题，只有对这些问题进行全面地考虑，才能保证实验结果的可信度，进而为我们对于各种金融理论的检验提供可能。     

Earnings management and accrual anomaly across market states and business cycles

This paper examines if the conditioning on market states is important to earnings management behaviors and profitability of accrual hedge strategy. This paper discusses four findings. First, accrual profits are consistently positive across both market states and significantly higher in DOWN markets. Second, while earnings management exists in both market states, the management effort is less effective and short-lived in the DOWN state. Third, this paper finds that the accrual effect exists but varies across industries. Finally, this paper examines how business cycles associate with accrual anomaly and show that accruals mispricing cannot be fully captured by macroeconomic model predicted returns.     

Measuring image: shopping centre case studies

The first goal of the paper is to define the concept of micro-marketing, overcoming the 'specialized' perspectives and definitions that have prevailed so far. Micro-marketing relates to ways of controlling environment complexity, facilitated by information technology and required by highly competitive markets. Such control has three forms: segmentation , which reduces complexity to a controllable number of variables; organization , which absorbs a certain amount of complexity by modelling the structure onto the environment; technology , which explores complexity and dominates it through simplification. The second goal is to demonstrate that micro-marketing can build a sustained competitive advantage. Finally, the theoretical implication of the diffusion of a micromarketing approach in the retailing industry is discussed. The areas of strategy, organization, channel relationships, and customer satisfaction are examined. Should micro-marketing become widespread in the retailing industry, we argue that its final result would be increased welfare for the consumer, as long as retailers capitalize on the power of information and stand as a 'countervailing power' to suppliers in the channel.     

Market share determination in marketing service industries - A demand side approach∗

A marketing service industry provides its business clients with its services such as advertising media or inbound telecommunication ( i.e. toll free 800 calls) to increase their sales. By extending Dorfman and Steiner (1954) to the world where firms obtain costly marketing services from outside specialized providers, this paper studies the market shares of providers of a marketing service from the perspective of their clients. It derives that at the optimal point for a representative client, a provider's market share equals the ratio of the profits contributed by its service to the total profits contributed by the services of all providers in the market. Under certain conditions, a provider's market share is just a function of quality-price ratios. This result should facilitate choosing a marketing service from alternative providers and analyzing market shares in marketing-service industries.     

Equity returns,bond returns,and the equity premium in the German capital market

This article reviews the empirical evidence for equity returns, bond returns, and the equity premium in the German capital market for the period from 1870 to 1995. Taken together, the studies reviewed provide convincing evidence that over longer investment periods, average equity returns have been higher than average bond returns. These excess returns, however, have been highly volatile and negative in many years, illustrating the higher risk of equity investments. Moreover, market timing had a major positive or negative impact on overall returns. Despite the historical evidence of a substantial equity premium there is still little equity investment by German households.     

Examining Polish Market Mavens and Their Attitudes Toward Advertising

Abstract

In this paper, we offer some insights about Polish consumers with varying levels of general marketplace expertise, their role in diffusing product information, and their views of advertising. Market mavens are consumers who exhibit heightened interestin and knowledge about the marketplace. Because of their interest in communicating with others about the many aspects of the marketplace, these consumers can play an integral role for companies interested in diffusing marketing information. Our study results indicate that market mavens do indeed exist in Poland and they exhibit similar characteristics to market mavens identified in the U.S. They have more favorable attitudes toward advertising than other consumers. Additionally, they consider advertising as an important source of product and social image information. Although Polish mavens are less critical of advertising being misleading and confusing, they are concerned about advertising promoting materialistic values. Our findings imply that firms doing business in Poland would be well advised to target market mavens because they pay attention to advertising, have favorable attitudes toward advertising, and like to talk about marketplace phenomena with others.     

Efficient resource allocation under multi-unit demand

We study resource allocation with multi-unit demand, such as the allocation of courses to students. In contrast to the case of single-unit demand, no stable mechanism, not even the (student-proposing) deferred acceptance algorithm, achieves desirable properties: it is not strategy-proof and the resulting allocation is not even weakly efficient under submitted preferences. We characterize the priority structure of courses over students under which stability is consistent with strategy-proofness or efficiency. We show that stability is compatible with strategy-proofness or efficiency if and only if the priority structure is essentially homogeneous. This result suggests that efficient allocation under multi-unit demand is difficult and that the use of stable mechanisms may not deliver desirable outcomes.     

论中国金融发展中的结构制约

加入WTO以后中国金融发展面临的主要问题是既要增强国际竞争力,又必须维护国家的金融安全.但目前中国的金融结构存在着严重缺陷,制约了中国金融业的进一步发展与国际竞争力的提升,对金融稳定与安全产生了诸多的不利影响,因此,中国金融发展不能继续依赖数量增长和加快速度的路径,需要转变思路,以结构调整为重点推进中国金融的改革开放与发展,寻求提升国际竞争力与安全性相统一的金融发展之路.