关于浙江“块状经济”发展的金融支持思考

"块状经济"是破解"浙江现象"的一把钥匙。但在美国金融危机引起国际市场需求疲软和国内市场需求不足的背景下,资金瓶颈已然成为"块状经济"发展的核心"瓶颈"。从金融支持"块状经济"发展的视角,探究其发展的金融瓶颈,探索推动其发展的金融支持策略,对"块状经济"的转型升级及持续发展具有现实意义。     

Product configuration,ambidexterity and firm performance in the context of industrial equipment manufacturing

The practice of configuring products to individual customer orders has found application in a variety of industry contexts, but little is known about the specific capabilities that firms develop to successfully compete when offering configurable products. Our research begins to fill this gap in the context of industrial equipment manufacturing. Drawing from the ambidexterity literature, we argue that firms have to balance dual goals of reducing variation and promoting variation in their product configuration activities by fostering two distinct firm-level capabilities: product configuration effectiveness (PCE) and product configuration intelligence (PCI). Specifically, we hypothesize that the simultaneous presence of PCE and PCI—that is, product configuration ambidexterity (PCA)—drives superior firm responsiveness and, indirectly firm sales and operating margin. However, we also contend that responsiveness gains through PCA can diminish with product complexity and can increase operating cost. We test these hypotheses by collecting both primary and secondary data from a sample of 108 European industrial equipment manufacturing firms. Results from our analyses indicate that PCA has an indirect effect through responsiveness on sales and operating cost but not on operating margin, with this effect diminishing with product complexity. Taken together, our results suggest that investment in developing PCA may represent a conundrum for industrial equipment manufacturing firms, because it translates into market but not financial advantages, and it is intertwined with product design decisions. We conclude this study with a discussion of the findings for theory and practice.     

行为科学对经济社会发展的推动作用

行为科学作为管理科学的基础之一，它的发展，为科技教育和经济社会发展带来了新的推动。它研究需要动机理论和群体行为、领导行为及劳动的心理活动，这些都直接促进人力资源的管理和开发，推动社会主义现代化建设。     

Linking learning and effective process implementation to mass customization capability

This study investigates the role of learning and effective process implementation in the development of mass customization capability. Building upon the knowledge-based view of the firm, we argue that internal and external learning are two knowledge-generation routines that contribute to effective process implementation. Effective process implementation, in turn, is a knowledge-based manufacturing capability, which, as a function of internal and external learning, leads to mass customization capability. We employ structural equation modeling to empirically test the effects of learning on mass customization capability, mediated by effective process implementation, using survey data collected from 100 manufacturing plants in 3 industries and 6 countries. Our results provide empirical evidence supporting the proposed model of the effect of internal and external learning on mass customization capability, fully mediated by effective process implementation. This research is one of the first studies to integrate insights from the knowledge-based view of the firm and mass customization. It complements the OM view of mass customization, which to date has largely focused on the technical side, by demonstrating the role of managerial practices and learning in cultivating mass customization capability in a manufacturing environment.     

客户化供应链下顾客生命周期价值计量研究

在客户化供应链中,顾客资产对企业的生存和发展发挥着至关重要的作用,而目前缺乏对顾客生命周期价值计量的有效探讨。为此,基于客户化供应链的研究背景,在综合现有研究顾客生命周期价值不同成果的基础上获得了顾客生命周期价值计量模型,并针对该模型的不足提出了修正方案,从而获得最终的顾客生命周期价值计量模型,为提高供应链企业顾客资产管理水平,促进供应链企业顾客资产的增值提供计量依据。     

Maximizing customer value via mass customized e-consumer services

While the Internet provides an ideal marketplace for customized services, its strategic potential has yet to be fully realized. In particular, multi-seller (or “cross retail”) partnerships are the key to a largely unexploited Internet strategy for mass customizing bundles of goods or services as value-added solutions to individual customer needs. This article uses mass customization successes to advance cross retailing as a comprehensive strategy that frames current Web initiatives specifically in terms of customer value. Exploiting the strategy will necessitate an understanding of the enablers and dimensions of mass customized “e-consumer services” (i.e., e-tail services, as well as service-related consumer products, that are defined and sold via the Internet). The overall success of the broader Internet marketplace will be determined not just by industry-wide cooperation, but also by the development of rich standards that allow for the highly customized bundling of products. More importantly, service providers will be differentiated by their ability to employ powerful Web interfaces within a strategy that comprehensively supports and extends a customer-controlled customization process.     

The study of service innovation for digiservice on loyalty

Advocates of management of service innovation see this area as a new and promising research field. As services are increasingly becoming driving forces of economies, the introduction of new services to satisfy customer needs is becoming a critical issue for managers. This research attempts to address the consumer issue of service innovation. The research entails a comprehensive study of the impacts of service innovation on consumer loyalty in the digiservice context. The study examines service innovation loyalty from the consumer perspective; namely, technology leadership, service leadership, switching cost, brand equity, and customization. Personal interview data from 475 consumers provides the data for empirical hypothesis testing of the relationships between variables. The conceptual model investigates the relevant relationships among the constructs by using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Findings from the research sample support the argument that technology leadership, service leadership, brand equity, and customization are the key determinants of loyalty. The paper also includes a discussion on the theoretical and managerial implications of the research findings.     

中哈原油管道两国计量输差数学模型分析

用流体的连续性方程并结合质量守恒定律对中哈管道阿塔苏站-阿拉山口站的参数进行分析后建立了计量输差的数学模型关系,通过数据验证了该模型。结果说明两国之间毛重计量输差的主要影响因子是输送过程中两站间管道中油品密度变化率,从而为解决两国间流量计计量数据争议提供了重要参考。     

Organic,incremental and induced paths to sustainable mass tourism convergence

This paper positions sustainable mass tourism (SMT) as the desired and impending outcome for most destinations. Natural resource scarcity, development of green technology, climate change awareness, the global financial crisis, institutionalised environmentalism and Internet technology all facilitate the emergence of sustainability as a societal norm that is combining with the longer established norm of growth desirability. SMT convergence is occurring along three distinctive paths in an evolutionary manner that reflects environmental pragmatism. The market-driven ‘organic’ path describes the conventional tourism area life cycle model of Butler, whilst the regulation-driven ‘incremental’ path entails deliberate alternative tourism (DAT) in which carrying capacities are gradually increased to accommodate higher visitation levels. The hybrid ‘induced’ path describes planned mega-resorts conceived as growth poles. Each model is invested with its own specific planning and management implications.     

浅谈企业文化建设的继承与创新

企业文化是企业的无形资产。在企业文化建设过程中,应该重视民族文化的基础作用,借鉴吸收其他民族和企业的优秀文化,有选择地吸收外来的企业文化。企业员工是创建企业文化的主体,要创造各种机会让全体员工参与进来,企业理念要得到员工的理解和认同,转化为员工的日常工作行为。要针对企业发展的具体情况,适时地赋予企业文化新内容,在求新求变中突出个性。