养老保险媒体宣传的差异及助推效应分析

借助文本分析技术,基于国家级与省级官方媒体大数据,构建了媒体宣传指数,并分析其对养老保险的助推效应。研究发现,媒体对不同支柱养老保险的宣传重视差异较大,对第二和第三支柱关注较少,且在中西部地区尤为突出;媒体宣传对养老保险发展有明显的助推效应,能扩大参保广度,但对参保深度的提升有限。据此,政府应加大第二和第三支柱的媒体宣传力度,促进养老保险三支柱的平衡发展,筑牢全民养老保障基础。     

我国报业集团跨媒体经营研究

报业跨媒体经营是指报业企业为了充分利用自身的资源,开发并涉足其他诸如图书、杂志、广播电视、网络等媒体市场。随着我国报业集团化进程的快速发展,报业集团跨媒体经营的步伐也在加快。跨媒体经营既可以通过单体繁殖实现,也可以通过资本运作实现,但无论哪种方式都不能理所当然地被认为,跨媒体经营是传统媒体实现可持续发展的万金油。文章利用经济学原理分析了我国报业集团跨媒体经营的动因以及目前报业集团跨媒体经营存在的问题,并提出了针对性的政策建议。     

地方高校培养卓越数字媒体本科人才探究

针对近些年我国新办本科院校数字媒体专业教育中存在的问题,以地方高校平顶山学院为例,结合新形势下教育部启动实施的"卓越计划"新理念,为卓越数字媒体本科人才培养提供了新思路和方法。     

刍议中国传媒产业的创新发展方向

在＂十二五＂期间,中国传媒产业的发展与经济的平稳快速可持续发展息息相关,并将在文化领域促进中国特色社会主义文化的科学发展。从分析传媒产业在中国的发展入手,指出当前中国传媒产业发展的问题,并提出切实可行的创新发展思路,必将对目前传媒产业发展具有积极的指导意义。     

基于ISM的大众创业影响因素层次结构研究

梳理了大众创业影响因素的相关研究文献,运用调查问卷和因子分析方法得出了山西省大众创业影响因子,并通过ISM方法构建了山西省大众创业影响因素的递阶结构模型,得到以下结论：政府政策与政府项目因子在大众创业进程中具有基础性作用;个人因子、市场条件因子与政府因子在大众创业过程中均发挥着重要作用;个人自身基础因子是引起大众创业活动的直接原因。从个人、市场、政府3个主体维度全面分析了影响全民创业的具体因素,以山西省为具体研究对象,揭示了大众创业影响因素间的作用机理并提出了相关建议。     

Does Twitter chatter matter? Online reviews and box office revenues

ABSTRACT

With a rapid rise of text-based social media and online Word-of-Mouth (WOM) activity, millions of people express their thoughts and opinions on a variety of topics. Considering that nowadays WOM is a most influential source of information when guiding consumers’ choice and purchase decisions, in this paper we look at the relationship between Twitter messages (tweets) and cinema box office revenues. Using static and dynamic panel data regression approaches, we show that the frequency, sentiment and timing of tweets posted about a film are correlated to different extent with the movie’s box office revenues, with negative tweets being particularly damaging to the box office revenues. From a managerial perspective, this is important to know, such that film production companies and distributors can adjust their strategy accordingly.     

新媒体时代大学生思想政治教育面临的挑战及对策

随着科技日新月异,新媒体的广泛传播与应用成为社会的主潮流,尤其对当代大学生的学习与生活产生一定影响。新媒体环境下,知识传播呈现出多样性、开放性的特点,大学生获取内容的方式愈发多元化与自由化。同时,传统的思想政治教育不断受到挑战,大学生对于陈旧、平淡的思想政治教育的兴趣逐渐缺失。新媒体的出现吸引了大学生的关注,是具有创新性与时代性的发展。但随着新媒体的革新,大学生在潜移默化中树立了不同的“三观”,使其思想文化与道德素质都发生了巨大改变。因此,在新媒体广泛应用的时代,有效利用新媒体开展大学生的思想政治教育是非常必要的。     

Mediated communication of ‘sustainable consumption’ in the alternative media: a case study exploring a message framing strategy

In view of previous effects of mediated communication on public knowledge, perceptions and concern about sustainability problems, this case study explores a message framing strategy for improving the effectiveness of mediated communication of the somewhat neglected topic of sustainable consumption. It describes how an information campaign on sustainable consumption was strategically framed, employing theories on effective and persuasive communication, and implemented through a community news medium in Christchurch, New Zealand. The resultant impacts of the campaign (significant increases in understanding of sustainable consumption and in the number of parents expressing concern over advertising effects on their children's material desires) were indicative of the potentials of employing strategic message framing for improving mediated communication about sustainability. The study also illustrates the potentials for engaging alternative media in such communication. This paper argues that further steps to develop message framing strategies for mediated communication of sustainable consumption is necessary, as this appears to be a largely neglected area in communication and consumer studies, and concludes with an overview of aspects that may be considered in future communication and other initiatives promoting sustainable consumption as a means for achieving sustainability.     

新厂房空调及制冷系统节能控制策略运用

空调系统能源消耗在整个企业的生产中所占的比例很大,文章结合当地气候环境,通过对空调机组及制冷站系统的工艺要求和设备情况进行分析,改进设计,提出相应的节能控制策略,达到节能降耗的目地。