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41.
Using survey data collected in multiple locations (California and Texas in the United States and Revohot in Israel), we quantify category‐ and location‐specific variations of consumers’ willingness to pay (WTP) for brand products after controlling for consumer characteristics. We find that consumers have a similar qualitative assessment of brand value in different product categories across different locations. That is, consumers have a stronger preference and higher WTP for brands in consumer electronics, followed by clothing and then processed food, and the lowest in fresh produce. Furthermore, we simulate price premiums and market shares of brands relative to generic products in different categories. Simulation results suggest that brands in fresh produce have the highest price premium but lowest market share. Despite the similarities, the magnitude of WTP for brands as well as the simulated price premium and the corresponding market share in the same product category are location variant. The similarities and dissimilarities suggest validity of having global brand strategies adapted to local conditions, that is, the so‐called “thinking globally and acting locally” strategy. 相似文献
42.
Owing to the vague fluctuation of energy prices from time to time, a new energy model, which considers both the mean-reverting behavior and the long memory property, is proposed in this paper. Since the problem of estimating parameters, in discrete time for this model, plays a central role in forecast inference, the problem of estimating the unknown parameters has been dealt with for the fractional Ornstein–Uhlenbeck process observed discretely. The asymptotic properties of these estimates are also provided. The numerical simulation results confirm the theoretical analysis and show that our method is effective. To show how to apply our approach in realistic contexts, an empirical study of energy in China, namely Daqing crude oil, is presented. The empirical results seem reasonable when compared to the real data. 相似文献
43.
We consider the problem of allocating a set of indivisible objects to agents in a fair and efficient manner. In a recent paper, Bogomolnaia and Moulin consider the case in which all agents have strict preferences, and propose the probabilistic serial (PS) mechanism; they define a new notion of efficiency, called ordinal efficiency, and prove that the probabilistic serial mechanism finds an envy-free ordinally efficient assignment. However, the restrictive assumption of strict preferences is critical to their algorithm. Our main contribution is an analogous algorithm for the full preference domain in which agents are allowed to be indifferent between objects. Our algorithm is based on a reinterpretation of the PS mechanism as an iterative algorithm to compute a “flow” in an associated network. In addition we show that on the full preference domain it is impossible for even a weak strategyproof mechanism to find a random assignment that is both ordinally efficient and envy-free. 相似文献
44.
Mariko Morimoto 《Journal of Promotion Management》2017,23(4):575-591
Based on the Elaboration Likelihood Model, the current study investigates information types that are cross-promoted in Japanese pharmaceutical advertising. The results from a quantitative content analysis of OTC drug brands' TV commercials broadcasted in Japan between 2014 and 2015 and their corresponding product websites (n = 150) show that Japanese OTC drug promotions feature more informational cues in the latter; cues such as price, safety, quality, components, and guarantees/warranties are particularly prominent. Furthermore, product websites tend to focus more on rational appeals, whereas TV commercials emphasize emotional appeals. No difference is found between these media types regarding celebrity and noncelebrity endorser usage. 相似文献
45.
Subal C. Kumbhakar Efthymios G. Tsionas Timo Sipiläinen 《Journal of Productivity Analysis》2009,31(3):151-161
This paper proposes an econometric framework for joint estimation of technology and technology choice/adoption decision. The procedure takes into account the endogeneity of technology choice, which is likely to depend on inefficiency. Similarly, output from each technology depends on inefficiency. The effect of the dual role of inefficiency is estimated using a single-step maximum likelihood method. The proposed model is applied to a sample of conventional and organic dairy farms in Finland. The main findings are: the conventional technology is more productive, ceteris paribus; organic farms are, on average, less efficient technically than conventional farms; both efficiency and subsidy are found to be driving forces behind adoption of organic technology. 相似文献
46.
This paper introduces a new stochastic clustering methodology devised for the analysis of categorized or sorted data. The
methodology reveals consumers' common category knowledge as well as individual differences in using this knowledge for classifying
brands in a designated product class. A small study involving the categorization of 28 brands of U.S. automobiles is presented
where the results of the proposed methodology are compared with those obtained from KMEANS clustering. Finally, directions
for future research are discussed.
Wayne S. DeSarbo is the S. S. Kresge Distinguished Professor of Marketing and Statistics, and Michael D. Johnson is Associate
Professor of Marketing, both at the University of Michigan's School of Business Administration. Kamel Jedidi is Assistant
Professor of Marketing at Columbia University's Graduate School of Business. The authors gratefully acknowledge DuPont Incorporated
for providing financial support for this research. 相似文献
47.
We consider moment based estimation methods for estimating parameters of the negative binomial distribution that are almost
as efficient as maximum likelihood estimation and far superior to the celebrated zero term method and the standard method
of moments estimator. Maximum likelihood estimators are difficult to compute for dependent samples such as samples generated
from the negative binomial first-order autoregressive integer-valued processes. The power method of estimation is suggested
as an alternative to maximum likelihood estimation for such samples and a comparison is made of the asymptotic normalized
variance between the power method, method of moments and zero term method estimators. 相似文献
48.
Rosella Castellano Roy Cerqueti 《Economic Modelling》2011,28(5):2247-2253
In this work we propose a simple market model where some features of the Specialist System are analyzed. In particular, the specialist's obligation to display bid/ask quotes on the book within the bounds imposed by the Exchange is considered. The proposed model allows to analyze the effects of the specialist's interventions on the short term dynamics of bid/ask prices and address a relevant market design issue, that is determination and analysis of the optimal endogenous upper bound that - according to economic conditions - should be imposed by Stock Exchange on the quoted bid/ask spread. The institutional details are summarized in a few structural parameters and the focus is on the aggregate effects of excess demand/supply. 相似文献
49.
盈余管理的动因有终极动因和中介动因,其根本目的是实现自身效用或公司市场价值最大化,其经济后果有弊也有利.而利润操纵完全是为了谋取私利,且不惜牺牲其他相关人的利益,故它是百害而无一利的.为促进资本市场的理性发展,应当完善相关的法律法规以对二者进行规避. 相似文献
50.
Jinyong Kim 《Asia-Pacific Journal of Financial Studies》2009,38(5):695-722
Two different methods are used to evaluate the performance of the consumption‐based asset pricing models to explain the cross‐section of expected stock returns in conditional moments: one is to scale the returns, and the other is to model time‐varying factor loadings, using instrument variables. Maximum correlation portfolios are constructed to directly impose restrictions on the time‐series intercepts, especially in a model whose factors are not returns. The empirical results are as follow: the consumption‐based models perform no better than the standard CAPM; adding the return on human capital as an additional risk factor does not help explain the cross‐section; and the Fama‐French three‐factor model shows the best ability to lower the pricing error. 相似文献