The effects of attributes and buyer regret on overall satisfaction

The current study represents an attempt at exploring product attribute, service attribute evaluation, and buyer regret influence overall satisfaction in the buyer decision context. The data used in the project were collected as part of a large study of buyer regret. The sampling frame consisted of automobile purchases in Taiwan We have collected yield 600 questionnaires, by screening out 44 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 556 questionnaires were utilized in this study. The results reinforce the finding form early research that the concept of buyer regret plays an important role for automobile purchases in the buyer decision. Results show that higher evaluations of service and product attributes lead to less buyer regret, and lower buyer regret will likely to increase overall satisfaction. Specifically, the finding indicates that buyer regret mediates the effects of the attributes on overall satisfactions. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.     

冲动购买对零售商和生产商忠诚的影响

目前零售商和生产商关注的是如何激发冲动性购买以增加产品销售量,但却忽视了激发冲动性购买对其忠诚的影响。本文在借鉴相关研究的基础上,构建了冲动购买通过影响引发消极情绪进而影响顾客忠诚的过程模型,证实冲动性购买程度与失望、后悔正相关;顾客失望同时消极影响其对零售商和生产商的忠诚;对时间后悔、地点后悔消极影响对零售商忠诚;对产品后悔仅消极影响对生产商忠诚。     

Estimation of error variance in one-way random model

A preliminary-test estimator for the error variance in the one-way random model is considered. The optimum levels of significance for the preliminary test are obtained based on a regret function. A pooling procedure for estimating the error variance, based on weighting functions, is also considered. A comparison of these estimators is made.     

Minimax estimators of a normal variance

In the estimation problem of unknown variance of a multivariate normal distribution, a new class of minimax estimators is obtained. It is noted that a sequence of estimators in our class converges to the Stein's truncated estimator. Received: March 1998     

A Proof of Calibration via Blackwell's Approachability Theorem

Over the past few years many proofs of the existence of calibration have been discovered. Each of the following provides a different algorithm and proof of convergence: D. Foster and R. Vohra (1991, Technical Report, University of Chicago), (1998, Biometrika85, 379–390), S. Hart (1995, personal communication), D. Fudenberg and D. Levine (1999, Games Econ. Behavior29, 104–130), and S. Hart and A. Mas-Colell (1997, Technical Report, Hebrew University). Does the literature really need one more? Probably not. But the algorithm proposed here has two virtues. First, it only randomizes between two forecasts that are very close to each other (either p or p + ε). In other words, the randomization only hides the last digit of the forecast. Second, it follows directly from Blackwell's approachability theorem, which shortens the proof substantially. Journal of Economic Literature Classification Numbers: C70, C73, C53.     

旅游购物后悔心理影响因素及后续行为意向研究

从旅游购物后悔心理影响因素及后续行为意向角度入手,运用SPSS17.0统计软件,利用因子分析找出影响旅游购物后悔心理的6个主因子,即亲朋好友因素、旅游商品性能因素、营销因素、周围旅游者因素、冲动购买个性因素、资源限制因素等,在进一步的分析后得出相关结论。同时分析了不同旅游者在购物后悔心理影响因素及后续行为意向上的差异度。     

A Regret Theory Approach to Assessing Consumer Satisfaction

Because consumer satisfaction is an important determinant of brandloyalty and word-of-mouth communications, it has been widely studied inthe marketing literature. Much of this literature follows theexpectancy-disconfirmation paradigm, which posits satisfaction to be afunction of the positive or negative disconfirmation of one'sexpectations about the chosen brand. This article proposes a richermodel of consumer satisfaction that incorporates effects ofexpectations about the options not ultimately chosen from theconsideration set. Specifically, we posit that the expectations aboutthe unchosen alternatives affect satisfaction with one's choice whenthat choice does not meet the expectations but will have little effectwhen the choice meets expectations. A series of experimental studiesprovide support for this approach.     

基于后悔规避的供应链回购契约协调

由于市场的不确定性，致使零售商的营销状况存在一定风险，从而会导致零售商出现后悔情绪并对其决策产生影响。为此，研究了在市场需求不确定情况下由一个理性供应商和一个后悔规避零售商组成的二级供应链的回购契约协调问题，并通过算例进一步分析了后悔规避程度对零售商最优订货量和供应链最优回购价格的影响。结果表明，即使考虑了零售商的后悔情绪，只要参数取值恰当，基于后悔规避的回购契约也能够实现二者间的协调。后悔系数对零售商最优订货量和供应链最优回购价格的影响依赖于零售商对缺货后悔和剩余后悔的偏好程度。     

The Impact of a Public Health Emergency on the Demand for Life Insurance – An Empirical Analysis Based on Severe Acute Respiratory Syndrome

We examined changes in personal life insurance purchase decisions after a public health event by incorporating perceived health risk and regret into the expected utility function. The model predicts that the epidemic will create incremental insurance demand. Based on the 2003 severe acute respiratory syndrome outbreak in China, we used a panel dataset of 30 provinces from 2000 to 2007 and applied the difference-in-differences method to confirm the prediction empirically. The results showed that the epidemic did not significantly impact the demand for life insurance in the short term but played a role in the long term. People increased their health-care expenditure and premiums for new policies after the severe acute respiratory syndrome event, suggesting that the epidemic changed people's perceived risk and triggered anticipated regret, which increased life insurance demand. Some robustness checks also supported our findings.     

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Panic buying behaviour is inherently undesirable due to its detrimental impact on community's resources and disruptions to supply chain systems. The prevailing COVID-19 pandemic has seen a resurgence of this phenomenon across the world, leaving supermarkets in stockout situations. While panic buying is largely reasoned as a psychological reaction to an extreme event, it is also a socially relevant behaviour as our perception of a crisis can be shaped by our observations and interactions within the society. The social determinants of panic buying behaviour, particularly on how these factors heighten one's perception of scarcity, and trigger panic buying behaviour, are studied. A theoretical model is developed to explain panic buying behaviour in a social context by synthesizing various social and behavioural theories, and the inter-relationship among the latent constructs is analysed using the structural equation modelling approach. Accordingly, an online survey was administered and analysis of the data confirmed that non-coercive social influence, social norm and observational learning directly influence one's perception of scarcity. Additionally, perceived scarcity can motivate panic buying behaviour directly or indirectly through feelings of anticipated regret. This study has contributed to the limited literature on panic buying. Understanding the underlying mechanisms of panic buying will aid policymakers and businesses in developing intervention or support strategies to cope with such behaviour.