产品属性与网络市场的柠檬问题

产品属性(搜寻品、经验品和信任品属性)与网络柠檬问题密切相关。本文通过对大量文献和事实的分析发现,并不是每一种产品属性都会引起网络市场的柠檬问题,网络市场上的柠檬问题通常指的是经验品的柠檬问题。本文重点分析了网络市场上经验品柠檬问题的成因和机制,并提出了未来的研究方向。     

欧洲会展经济发展经验及对我国的借鉴作用

欧洲作为世界会展业的发源地点,通过100多年的发展,欧洲的会展经济已经形成专业化、市场化与国际化的大格局。会展场所固定,会展人员职业化,且运行市场化,并开始向着产业化的方向发展,形成了独具一格的会展经济。鉴于此,本文先简述了会展经济,分析了欧洲会展经济的作用,在此基础上,详细阐述欧洲会展经济对我国的借鉴作用。     

“旅游罩”现象的实证研究——以九寨沟为例

本文在旅游罩理论研究的基础上,以四川九寨沟为例,对旅游罩现象进行实证研究,以期推进国内关于旅游罩现象研究的进一步发展.论文从3个方面分别分析了九寨沟旅游者罩、旅游业罩和旅游目的地罩的形成原因.研究表明,旅游罩现象在九寨沟旅游区是存在的,业已对旅游者体验和目的地社会文化造成了影响.本文的研究将进一步促进对旅游罩现象的认识,为合理制定九寨沟旅游业发展战略提供依据,也为其他旅游区旅游业健康发展提供借鉴.     

三类餐馆顾客体验实证研究

不同定位的餐馆带给顾客不同的体验,了解这种感知上的差异对于提高餐饮业的管理水平具有重要意义.论文调研了豪华餐馆、大众餐馆和快餐店中的顾客体验,研究证实在不同种类的餐馆,菜肴质量、服务环境和员工服务对顾客的情感体验和社会体验具有不同的影响,并且顾客在三类餐馆的就餐目的也有很大差异.     

远山的呼唤——中央10号文件发布后的福建集体林权制度改革现状

回顾了福建省集体林权制度主体改革的历程,主要经验有6个方面:依法依规,尊重历史,分类指导,以民为本,利益兼顾,稳定第一。福建省在开展主体改革的同时,还全面推进了以稳定一大政策、突出三项改革、完善六个体系为主要内容的配套改革。目前已在创新公益林管护机制推进林权抵押贷款和森林保险、改革商品林采伐管理制度、完善林业管理体系8个方面取得较大进展,对激活林业发展机制、推动林业产车发展、提高林农持续增收能力、促进社区和谐等方面初显成效。但也指出目前存在4个方面的问题尚需考虑予以解决。     

我国油茶产业发展现状及对策——湖南、浙江调研报告

介绍了湘、浙两省油茶产业发展的曲折道路,总结了近年来在发展油茶产业所取得成效和经验。主要包括加强领导,科学规划,政策扶持,优良品种推广,规模集约化经营等。目前,两省油茶林面积为131.8万hm2,单位面积产油量在70～80kg/hm2,年总产油约11万t。在分析了目前所存在的问题和今后发展潜力的基础上,提出改革对策与建议。     

Fitting room or selling room? Millennial female consumers’ dressing room experiences

As retail experiences have become more important to the modern consumer, the store environment has taken on greater significance. The store environment is especially of great significance to the millennial consumer. These consumers tend to spend more time in the fashion retail store, while their expenditure on fashion items increases on a yearly basis. The dressing room must be seen as the clothing retailer's selling room – the place where the retail environment plays an immense role with regard to a consumer's cognitions, emotions and purchasing behaviour. The purpose of this study was to explore and describe young millennial clothing consumers' Functional, aesthetic, emotional and symbolic dressing room experiences. A qualitative research strategy was followed. Two unstructured interviews were held with 15 participants. Participants had to take photos of retailers' dressing rooms before the second interview. A photo‐elicitation technique was employed during the second interview. Findings revealed that participants had specific expectations with regard to the functionality and aesthetics of the dressing room, as well as with regard to the symbolic messages and the emotions that they expected to experience. If the dressing room did not meet their expectations they got disappointed, experienced negative emotions and thoughts and the need to leave the dressing room. The behavioural response of avoidance strongly came to the forth. Findings of this research point to the importance of the dressing room as part of the retail experience and have implications for consumer specialists and retailers.     

The Antecedents and Consequences of Travelers' Need for Uniqueness: An Empirical Study of Restaurant Experiences

Dining out at a restaurant is one of the most important parts of travelers' tourism experience. The purpose of this research was to examine the antecedents and consequences of travelers' need for uniqueness (CNFU) in their restaurant experiences. Based on a literature review, three theoretical antecedents (perceived firm innovativeness (PFI), perceived firm uniqueness, and brand prestige) and three theoretical consequences (utilitarian value, hedonic value, and behavioral intentions) were proposed. During this process, it was theorized that consumers' uniqueness-seeking behaviors can be strengthened and/or weakened by three psychological moderators: attention to social comparison information (ATSCI), face consciousness, and materialism. By integrating the theoretical arguments, a structural model was proposed. The proposed model was tested using data collected from 379 travelers who had dined out at a luxury restaurant in the past three months. According to the data analysis results, PFI, perceived firm uniqueness, and brand prestige were all confirmed to be important factors in enhancing CNFU. Furthermore, it was determined that CNFU bears a positive impact on behavioral intentions, an impact that is mediated by perceived value. Lastly, the moderating roles of ATSCI and materialism were found to be significant. In the latter part of this research, managerial implications derived from the data analysis results are discussed.     

Overlooked encounters: young tourists' experiences at dark sites

This research note reviews the existing literature comprised of dark tourism articles and chapters mentioning children. Publications meeting the search criteria were few. Accordingly, we offer possible reasons for the scarcity of research on children in dark tourism, including the legal constraints when researching with minors, the academic risk in undertaking a new field of research, and the substantial expertise needed to engage children in studies. We conclude with the compelling reasons to undertake such research: to inform interpretation of emotionally provocative sites for children, to understand and mitigate children's psychological distress at dark sites, and to advance theoretical work on children as tourists.     

国外创新型产业集群发展的经验与启示

通过对国外几个典型的创新型产业集群进行研究分析,发现虽然不同的产业集群在不同背景下,会有不同的发展道路,但这些集群内的企业都能够比其他地区的企业具有更高的生产效率并取得成本领先优势;具有更快的创新速度并获得技术水平和质量水平的提高;具有更低的产业进入壁垒使小企业不断涌现,充满活力,从而发现我国产业集群缺乏自由创新能力,提出了大力发展高新技术产业群,强化技术创新,推进柔性生产,实施产业集群品牌工程的对策.