三阶段·双重任务·一个转变——马克思主义政党中国化的多维视角透视

作为"马克思主义中国化"重要内容的"马克思主义政党中国化"是伴随着中国共产党九十年成熟之路的探索而逐渐展开的,然而由于历史和现实的原因,我们对中国共产党九十年成熟之路的研究力度还不够,从而在一定程度上决定了马克思主义政党中国化的广度和深度。中国共产党九十年成熟之路可以从实践的历史性、理论的现实性和政治的理想性三个维度确证其阶段性的进程、现实性的任务和终极性的目标,描述马克思主义政党中国化的客观过程,寻找中国共产党履行历史使命的主观努力,从而为中国共产党的执政能力建设和先进性建设寻找合理性与合法性的理由,为社会主义现代化建设的顺利进行提供基本的和根本的政治保证。     

“三个代表”：新世纪党的建设的基本动力源

“三个代表”是从本质争规律的屡次对党的建设与社会主义现代化建设的辩证统一关系所作的高度概括。物质．精神、人,构成社会发展的整体,物质动力、精神动力、群众动力构成了社会发展的综合动力源。“三个代表”的论述是对这种动力源的科学揭示与概括。     

始终保持党同人民群众的血肉联系：学习江泽民同志“七一”重要讲话

始终保持同人民群众的血肉联系,是我们党战胜各种困难和风险、不断取得事业成功的根本保证,也是贯彻“三个代表”重要思想,全面加强党的建设的出发点、落脚点和根本目的。本结合对于江泽民同志“七一”重要讲话的学习,论述了始终保持党同人民群众的血肉联系的重大意义,并就在新的历史时期如何做到始终保持党同人民群众的血肉联系问题作了探讨。     

对加强党政领导干部监督制度建设的几点思考

本文对党政领导干部监督制度改革创新的成功探索进行了简要的回顾和总结,在此基础上,从上级对下级的监督、下级对上级的监督叔力部门的相互监督以及外部监督等多个方面分析和揭示了目前党政领导干部监督制度建设存在的主要问题及其原因.文章提出加强对党政领导干部的监督制度建设必须深化政治体制改革,切实从改革权力结构和规范权力运行等方面着手.     

“三个代表”是新时期党建的方向——学习江泽民总书记关于“三个代表”重要论述的体会

论述了“三个代表”重要论述的极为重大的现实意义和长远的指导意义 :指出它是对执政党建设历史经验的深刻总结和党的建设所面临的严峻考验的科学回应 ;指明了社会主义现代化历史进程中执政党建设的方向 ;丰富了马克思列宁主义建党学说、毛泽东建党思想和邓小平建党理论。指出要在各项工作中贯彻落实这一重要论述。     

Industrial product concept testing

Concept tests are widely used for consumer packaged goods products; however, their use has not been widely described for industrial products. Concept tests can be particularly useful in situations where creation of working prototype products is expensive, as with many industrial products. We report a concept testing procedure that incorporates many features unique to industrial marketing problems. The results of a limited pilot test of the method are given.     

A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers

This article develops a diffusion model that incorporates potential adopters' perceptions of the relevant innovation attributes in explaining the rate of adoption of an innovation. Data from 14 investment alternatives currently available to consumers are used to develop a multi-attribute diffusion model for forecasting the acceptance of a potential investment alternative. Limitations and further extensions of the proposed model are also discussed.     

The process of obtaining new accounts

How should a sales force be managed so as to realize a significant increase in business from new accounts? Data from a survey of industrial sales representatives and sales managers were studied to draw conclusions about this task. The results indicate that in the opinion of sales managers, sales representatives are not spending enough time on new accounts. There appear to be two major reasons: they frequently fail to see the pay-off to themselves in new account development activities, and often they lack the ability to perform these activities effectively. The article also develops a model for successful new account development and a plan for correcting the major problems.     

The evolution of strategic marketing

This article examines the evolution of the concept of strategic marketing. Strategic marketing does not replace traditional marketing management. Rather it adds new dimensions to the field of marketing, enhancing its role in the determination of corporate strategy.     

An application of logit analysis to prediction of merger targets

Logit estimation is applied to predicting the probability that a given firm will be a merger target. Care is taken to account for variation in industry characteristics. The statistical performance of the model and its predictive power in a holdout sample support the approach used.