转型期我国市场化进程的多视角分析

本文从四个方面对转型期我国市场化进程进行了分析,一是产品市场与要素市场,二是下层市场组织与上层市场组织,三是正式经济与非正式经济,四是经济运行中的总量交易与每笔交易费用,并且对每个层次我国市场化进程发展中的问题及根源进行了制度经济学的剖析,从而为我国社会主义市场经济体制的完善提供有价值的参考.     

运用金融杠杆促进"海南国际旅游岛"建设

建设"海南国际旅游岛"是当前加快海南经济开发的一项重大决策,具有十分深远的意义.把海南当成一个国际性的大都市来进行全盘规划,建设现代化的旅游岛,这是一个规模很大的工程,迫切需要实力雄厚的金融机构和先进的金融工具的支持.本文从阐述建设"海南国际旅游岛"的意义入手,全面分析海南旅游业的发展形势,并且站在经济金融全球化的高度,提出了运用金融杠杆促进"海南国际旅游岛"的理念和操作办法.     

环保要求与汽,柴油产品质量标准

经济发展带来的大气污染日趋严重,特别是在城市.大气污染的主要来源是机动车排气.为减少大气污染,仅着眼于机动车尾气处理是不够的,必须从污染源头即机动车所用燃料着手.因此,应该按照环境保护要求制定新的汽油和柴油产品质量标准.新的、环境友好汽油和柴油质量标准会对炼油工业的生产经营和技术开发产生重大影响.     

An Update on Product Recalls

Abstract

A firm producing consumer products cannot shield itself from product recalls 100% of the time. However, actions can be undertaken to decrease the likelihood of having to recall a product. Once a recall is inevitable, and the process begins, the firm can make the recall process a much smoother one than it would be for an unprepared firm. After the recall is complete, the firm will still have a great deal of work to do to bring it to the best possible conclusion. Regardless of the severity of the recall, there will almost always be opportunities for the firm to improve its processes and to gain the confidence of consumers.     

标准化工作与电子产品设计

简要叙述电子产品设计必须开展标准化工作，强调序列化、通用化、规格化对电子产品设计的重要性，提出标准化审查的几个方面。     

Competition and productivity growth in South Africa

This article shows that mark‐ups are significantly higher in South African manufacturing industries than they are in corresponding industries worldwide. We test for the consequences of this low‐level of product market competition on productivity growth. The results of the paper are that high mark‐ups have a large negative impact on productivity growth in South African manufacturing industry. Our results are robust to three different data sources, two alternative measures of productivity growth, and three distinct measures of the mark‐up. Controlling for potential endogeneity of regressors does not eliminate the findings.     

Food safety and product liability

This paper focuses on the U.S. product liability system for food poisoning cases and makes six key points. First, current legal incentives to produce safer food are weak, though slightly stronger in outbreak situations and in markets where foodborne illness can be more easily traced to individual firms. Far less than 0.01% of cases are litigated and even fewer are paid compensation. Second, even if potential plaintiffs can overcome the high information and transaction costs necessary to file lawsuits, monetary compensation provides only weak incentives to pursue litigation. Firms paid compensation in 56% of the 294 cases examined in this study and the median compensation was only $2,000 before legal fees. Third, indirect incentives for firms may be important and deserve more research. For example, firms may be influenced by costly settlements and decisions against other firms in the same industry. Fourth, confidential settlements, health insurance, and product liability insurance distort legal incentives to produce safer food. Fifth, the ambiguity about whether microbial contamination is “natural” or an “adulterant” hinders the legal system from effectively dealing with food safety issues. Sixth, a brief comparison of the incentives from U.S. and English legal systems suggests that more research is needed to understand the strengths, weaknesses, and relative impact of each country's legal system on the incentives to produce safer food.     

Are consumers' perceptions of price–quality relationships well calibrated?

Past research has shown that, to varying degrees, consumers tend to believe price is an indicator of quality, even though there is in fact often very little correlation between objective measures of price and quality (PQ). Moreover, consumers have been observed to be poorly calibrated in their knowledge of precisely which categories exhibit the strongest association between PQ for products. Given the profound changes that have occurred in consumer markets, such as the rise of the Internet and the flood of product quality information now readily available online, the present work seeks to update this line of research. Specifically, it seeks to determine if changes in the marketplace have affected (1) consumers' perceptions of the PQ relationship; and (2) consumers' PQ calibration. Data from two sources were collected and compared: (1) Subjective ratings of the PQ relation for various common products, collected using a questionnaire format in a survey of 313 US consumers; and (2) Objective estimates of the actual PQ association of the same products, gathered from independent third‐party information providers who report both prices and rank‐ordered quality measures for each. Results indicate that consumers today (1) continue to perceive a modest positive relationship between PQ (more so for durables, less for non‐durables); and (2) are modestly calibrated for durable products. But they are much less well calibrated in the realm of non‐durables, where consumers expect a positive link between price and quality in precisely those product categories in which the relationship is actually negative. Relative to past research, the calibration of consumers has apparently ‘flipped’ from non‐durables to durables today. Potential explanations for this result include (1) the rise of the Internet as an information source for quality ratings of durables; (2) a higher level of perceived risk for durable goods purchases; (3) a greater tendency for durables to exhibit a positive correlation between actual quality and price; and (4) the rising quality level of private label brands, which may render prior price–quality perceptions for non‐durables outdated or obsolete.     

IPTV(网络电视)广告类型和产品类型的广告效果

在本研究中，从IPTV作为一种新媒体的角度，根据不同的IPTV广告类型和产品类型存在的效果差异进行探索。为此，依据广告类型和产品类型的不同分别进行了4个实验调查，IPTV广告效果测定了广告态度、广告点击意向、产品购买意向。首先，由于IPTV广告种类的不同，使广告效果的差异表现在广告态度和点击意向上；第二，根据产品类型的不同，IPTV广告效果也出现了差异。在广告态度和点击意向及购买意向存在差异的同时，IPTV广告中探索研究比经验型研究显示出更有效的反应；第三，由于广告类型和产品类型的不同，相互作用效果在购买意向上表现了出来。这些为广告中利用IPTV的媒体两面性提供了依据；其次，倡议在广告实行战略中开发能预期对消费者起到积极广告效果的带有图标和字幕的网幅广告；再次，在IPTV广告的制作方面，为探索性的IPTV广告能够诱发更有效的广告效果提供了理论性的依据。     

Catalytic defiance as a crisis communication strategy: The risk of pursuing long-term objectives

In 2014, Dairy Khoury, a medium-sized family dairy located in Lebanon, was accused of using a health-threatening carcinogenic substance as a preservative in its products. The news created an immediate food safety concern and a product harm crisis, resulting in dramatic reputation loss and operational risks to Dairy Khoury. In this article, we analyze Dairy Khoury’s response to the product harm crisis through an examination of the communication strategies used to address internal and external stakeholders. We then introduce traditional corrective action response strategies from the crisis communication literature. In the Dairy Khoury case study, the company opted to defend its reputation and clarify the misunderstanding using catalytic defiance, a long-term crisis response strategy. Our analysis provides insight regarding the risks and benefits of pursuing long-term versus short-term strategies during crisis recovery. This article contributes to crisis communication theory and practice and sheds light on the dynamics of crisis management in family businesses.