谈网络环境下大学英语教师角色的多元定位

网络技术的飞速发展冲击着传统的教育观念,使大学英语教学模式发生了深刻的变化。面对新的网络教学环境,英语教师需要重新定位自己的角色。如何在新的教学模式下充当多种角色是本文讨论的中心。     

The industrial brand personality scale: Building strong business-to-business brands

To remain distinct and build strong business relationships in a competitive business-to-business (B2B) environment, an increasing number of industrial marketers attempt to exploit the potential of branding. However, brand management in the industrial sector is still at its starting point. For this reason, the authors introduce the concept of brand personality to industrial markets. Based on a series of qualitative and quantitative studies, the authors develop and validate an Industrial Brand Personality Scale. Furthermore, they examine whether brand personality perception differences exist among different types of industrial transactions and among different members in the buying center. The analysis yields a framework for theoretical discussion and provides B2B managers with a tool to build strong B2B brands in an increasingly competitive industrial market.     

A methodology for optimal product positioning with engineering constraints consideration

Due to the complex mapping relationship between product attributes and engineering characteristics, as well as the correlations between engineering characteristics and the engineering constraints on a product, a new product following a probabilistic rule of multidimensional scaling may not be in an optimal position in product engineering space. In this paper, a new methodology for optimal product positioning by considering engineering constraints is proposed. In the proposed methodology, perceptual mapping and house of quality are introduced to link the consumer perceptual space, and product engineering space. The degree of overall customer satisfaction is considered in the rule of consumer choice probability. Based on this, an optimal product positioning model can be established. Genetic algorithms are introduced to solve the problem of the optimization model due to its non-linear characteristics. By applying genetic algorithms, the optimal value settings of a new product's engineering characteristics can be obtained. An example of optimal positioning and determination of value settings of engineering characteristics of packing machines is used to illustrate the proposed methodology.     

高职院校《计算机平面设计》课程教学的探讨

从计算机平面设计课程特点和职业教育需求角度,对计算机平面设计课程教学进行探讨。提出依据不同因素对课程教学进行定位,确定教学内容、教学方法和教学模式。在课程教学方案实施过程中,树立正确的课程教学观念,整合教学内容,综合运用不同的教学方式。在教学效果评价方面建立校内评价和校外评价相结合兼顾认证竞赛成绩的五环式综合教学效果评价机制。     

简析小教大专中文专业写作教学定位

探讨小教大专写作教学，根据小教大专的特点定位：正确选择教材，合理选用教法，明确培养目标。深化教学改革，圆满完成小教大专的写作教学任务。     

GPS与GIS集成定位在铁路列车上的应用

针对GPS(全球卫星定位系统)单独定位系统存在的缺陷,对GPS与地理空间信息系统GIS相结合的铁路列车定位的工作原理、铁路GIS地图数据库的建立、GPS与GIS间的接口、GPS坐标与数字地图强制匹配的算法及GIS距离推算等问题做了初步阐述。     

美国住房反抵押贷款及引入我国可行性评析

住房反抵押贷款是重要金融创新,在发达国家变得越来越流行。它是居民以自有产权作为抵押,定期向金融机构取得的主要用于养老费用的贷款。反抵押贷款提高了住房的流动性,对提高老人生活质量有积极作用。从美国反抵押贷款发展的特点、存在问题来看,反抵押贷款业务在我国有一定的需求潜力。同时新业务在我国的市场必须正确定位,才能将潜在的需求转化为现实的市场。     

服务品牌形象提升策略研究——基于酒店业的实证研究

由于大多数的服务具有体验和信任属性,因而消费者购买服务的感知风险要高于购买产品。作为可以把"无形因素有形化"的一种外在线索,服务品牌形象在降低消费者搜寻成本和感知风险方面的作用就变得异常突出。以21 8个酒店企业作为样本,作者对服务品牌形象的改进是否会提升企业的绩效表现,以及何种服务策略会提升服务品牌形象进行了实证检验。结果显示,服务品牌形象对市场绩效有正向的影响,而市场绩效又进而正向地影响财务绩效;服务定位、品牌管理和服务创新管理对品牌形象具有显著的正向影响,顾客参与管理、顾客关系管理和服务补救管理对品牌形象不具有显著影响。服务企业应有效地管理服务定位、服务品牌和服务创新来提升服务品牌形象。     

基于手段-目的理论的饭店定位战略构建

定位战略是基于消费者、产品和竞争者三者之间的权衡做出的一种战略选择,而其中对于消费者心智结构的研究是最为重要的一部分,手段一目的理论能更好地研究消费者的关注点,据此做出饭店产品的消费者决策图,找出影响消费者的潜在因素以及消费者真正关注的因素,完成饭店定位的构建。     

Influence of country and company characteristics on international business decisions: A review,conceptual model,and propositions

This research advances four propositions and a conceptual model of country and company characteristics influencing key International Business Decisions (IBDs). The IBDs in this study are country selection and evaluation, entry mode, segmentation-targeting-positioning, and the marketing mix – the first two in the international business domain, and the latter two in the international marketing field. The conceptual model and related four propositions are advanced, based on an extensive literature review and subsequent in-depth review of 169 published research papers on major IBDs and their determinants, namely, country characteristics, including opportunities, risks, and various distances between the host country and home country, and company characteristics, which include international business experience, assets/resources, and expansion/growth strategies. Managerial implications and directions for future research are discussed.