论任务型教学法在高职中外合作办学大学英语教学中的运用

高等职业技术学院中外合作办学的学生入学分数低、基础差、学习动力不足,学习英语的态度、方法等都存在一些问题.任务型教学法强调学习者通过使用目的语进行交互活动,进而掌握语言交流的实际能力.“任务型教学”的运用和实践将对外语教学模式的转变、学生语言运用能力的培养以及学习者“互动式”学习方式的形成起到积极而有益的促进作用.     

Linear Programs in Cost Accounting： A Linear Cost Model

This paper aims to find unit cost of a product for firms. It establishes a linear cost model to find unit cost. Linear goal programs assume a direct relationship between independent variable and dependent variable. Dependent variable of linear model is unit cost. Independent variables are cost accounting variables. They are supply cost, labor cost, and administration cost. This study assumes a direct relationship between supply-labor-administration costs and unit cost. Therefore, it establishes a linear cost model. The major research question of this study is to apply linear goal programming to cost accounting. The goal of this linear program is to find unit cost of product. This study uses quantitative method and human capital method. The main research result is linear costing model itself.     

河豚鱼菜肴的最佳烹调方案

高品质生活是广大人民的普遍追求,随着人们生活水平的提高,人们的饮食结构也得到显著改善。河豚作为一种特殊的鱼类,具有很高的食用价值,是人们十分喜爱的美味佳肴。但由于河豚自身含有剧毒,不能简单烹调食用,因此,在具体烹调时需对其进行正确处理,在各烹调材料搭配上要合理有度,并在选材上也要以人工养殖河豚为主。本文对河豚鱼菜肴的最佳烹调方法进行研究。     

Paper Versus Practice: A Field Investigation of Integrity Hotlines

In an effort to motivate firms to more rapidly detect potential misconduct, legislators, regulators, and enforcement agencies incentivize firms to have integrity or “whistleblowing” hotlines. These hotlines provide individuals an opportunity to report alleged misconduct and seek guidance about how to appropriately respond. Beyond some isolated examples, little is known about the responsiveness of hotlines to actual claims of alleged misconduct. I undertake a field study to investigate how hotlines function in practice by making four different inquiries involving alleged misconduct to nearly 250 firms. I find that one-fifth of firms have impediments (e.g., phone line disconnected, email bounce back, direct to incorrect website) that hinder reporting and approximately 10% of firms do not respond in a timely manner. Overall, this investigation illuminates several differences between integrity hotlines “on paper” and how they actually perform in practice.     

The effects of distributive,procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia

The framework offered in this study provides empirical evidence concerning the interaction between distributive, procedural and interactional perceived justice and loyalty program satisfaction on relational satisfaction in the mobile telecommunication context. Firms that rely on justice perception for strategy implementation are able to attain customer retention. This study suggests a theoretical model of customer retention that aims at investigating the role of satisfaction with loyalty program on relationship marketing. The structural equation modeling was used to test the hypothetical relationships. A self-administrated questionnaire was distributed to a total of a convenience sample of 520 customers of multiple mobile phone companies. The target population includes customers who have subscribed to a loyalty program. Results show that distributive justice moderates the relationship between satisfaction with the loyalty program and relational satisfaction. The results highlight the need to focus on distributive justice in order to nurture satisfaction and loyalty. Satisfaction with the loyalty program is a key predictor of a satisfactory relationship with the operator and customer retention.     

Modelling airline flight cancellation decisions

In order to predict airline responses to Traffic Management Initiatives (TMIs), and reveal the underlying preference structures that shape these responses, we study US domestic airlines’ cancellation decisions in response to the Federal Aviation Administration (FAA)’s TMIs, in particular, to Ground Delay Programs (GDPs). By observing the actual flight-cancellation choices made by airline dispatchers, the airlines’ cancellation utility functions can be inferred through the use of binary choice models. The model captures how delays to a given flight and potential delay savings to other flights affect flight cancellation decisions. We also find larger, fuller, less frequent, shorter-distance, and spoke-bound flights are less likely to be cancelled, and that there is inter-airline variation in flight cancellation behaviour.     

推荐奖励计划对消费者推荐意愿的影响

推荐奖励计划是近些年发展起来的一种口碑管理工具,是企业通过一定形式的奖励来刺激已有顾客推荐新顾客的营销方案。本研究探索了推荐奖励计划在推荐数量限制、奖励力度、奖励对象和奖励物形式四个方面的设置对消费者推荐意愿的影响,检验了消费者意见领袖倾向的调节效应,并从感知推荐价值和感知社会风险视角探讨了推荐奖励计划对消费者推荐意愿影响的中介机制。     

延安时期陕甘宁边区的体育事业对全民健身的启示

本文从延安时期陕甘宁边区的体育发展背景及组织机构、指导思想、目的地位、边区体育特点、这四个方面来阐述陕甘宁边区体育事业的发展过程,并结合现实借鉴其优点,总结出几点对全民健身的启示,以便更好地开展全民健身运动。     

论社会主义本质理论教学体系的构建

思想政治理论课新课程方案实施后,完成教材体系向教学体系的科学转化,成为提高思想政治理论课实效性的关键。社会主义本质理论是邓小平理论的重要内容,其教学体系的构建对"概论"课程的完善至关重要。本文通过对社会主义本质理论教学思路的梳理,初步构建了社会主义本质理论的教学体系。     

Endogenous market structures and contract theory: Delegation, principal-agent contracts, screening, franchising and tying

I study the role of unilateral strategic contracts for firms active in markets with price competition and endogenous entry. Traditional results change substantially when the market structure is endogenous rather than exogenous. They concern (1) contracts of managerial delegation to non-profit maximizers, (2) incentive principal-agent contracts in the presence of moral hazard on cost-reducing activities, (3) screening contracts in case of asymmetric information on the productivity of the managers, (4) vertical contracts of franchising in case of hold-up problems and (5) tying contracts by monopolists competing also in secondary markets. Firms use always these contracts to strengthen price competition and manage to obtain positive profits in spite of free entry.