The behavioural intentions of specialty coffee consumers in South Africa

More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been recognised as a key player in the speciality coffee industry. Emerging market trends in speciality coffee consumption have resulted in a number of changes in consumption patterns, preferences and consumer behaviour. The purpose of this study was to determine the behavioural intention of speciality coffee consumers in South Africa, using the Theory of Planned Behaviour. The data were gathered from a non‐probability sample of 327 respondents, who were selected through a self‐completion online questionnaire. The results indicate that males consume more speciality coffee than females. The majority of respondents consume speciality coffee more than once a day, and foam cappuccinos are consumed most regularly. The results of the stepwise multiple regression analysis demonstrate the utility of the Theory of Planned Behaviour as a conceptual framework for predicting the behavioural intention of speciality coffee consumers. The findings indicate that attitude, subjective norms and perceived behavioural control are important predictors of behavioural intention. Furthermore, perceived behavioural control is the most important factor influencing speciality coffee consumption, and the most influential of the direct measures of the Theory of Planned Behaviour. With the current rise in speciality coffee consumption among South Africans, the Theory of Planned Behaviour framework contributes to understanding those factors which influence regular speciality coffee consumption. It is recommended that marketers and practitioners adapt their offerings to appeal to the specific needs of the growing speciality coffee market in South Africa.     

跨越“中等收入陷阱”的消费率变化轨迹研究--基于东亚、拉美部分国家的启示

2013年我国人均GDP达到6900美元，标志着我国已居于“上中等收入”国家行列，正面临“中等收入陷阱”的威胁。本文基于日本、韩国、巴西和阿根廷的发展历程，考察了“中等收入陷阱”区间下消费率的变化轨迹，认为成功跨越“中等收入陷阱”的消费率特征是：消费率走势呈U型特征，由波动性变化演变为平稳性运行，并大致在人均GDP4000美元形成“消费率拐点”。其中，收入因素对“消费率拐点”的培育与形成具有较大的制约作用。同时文章对比分析了低中等收入阶段我国消费率变化轨迹，认为我国在人均GDP4283美元水平下形成“消费率拐点”，但当前消费需求的充分释放仍面临较强的挑战，迫切需要相应的政策措施来强化“消费率拐点”的形成。     

企业高级管理人员职务消费规范与治理研究

近年来,随着经济的快速发展,企业高级管理人员的职务消费水平逐渐提高,其中职务消费问题也普遍突出,出现了很多亟待解决的问题,比如有关职务消费的规章制度不健全、职务消费管理不足,职责模糊化等等。职务消费是企业的重要成本费用支出之一,只有建立规范的职务消费制度,才有利于企业节省开支,提升企业利润。因此,找到解决职务消费问题的对策是值得研究和探讨的话题。     

Development of a service continance model with IT service antecedents

This study make provides service marketers, particularly those delivering information technology (IT) related service, with insight to the factors that consumers use when evaluating IT services. We develop a service continuance model that includes the antecedents of the consumer׳s decision to continue using information technology (IT) related services in a B2C service environment. Using data from the smart phone service consumers, a covariance-based structural equation modeling analysis is used to test the research model. Results from our empirical study suggest that the association between service usefulness and service continuation intention is fully mediated by service satisfaction. Though both system-service quality and customer-service quality are positively associated with service satisfaction, consumers of IT related services attach greater importance to system-service quality than to custom service quality. Likewise, the indirect path to service continuation intention is stronger in system-service quality than in customer-service quality. Our findings have practical implication for growing market share in IT related services by recognizing the importance of system-service quality in technology service delivery.     

青少年文化消费行为对传统家庭的影响——以手机媒体为背景的探讨与研究

从20世纪后半期开始,印刷术时代没落,随之而来的是电视、广播、互联网乃至手机媒体的蒸蒸日上。以手机为代表的新媒体开始以全时、全速、全域、全民的特点充斥在快速成长的青少年生活中,青少年作为主流文化消费者在文化消费中所表现出来追求时尚、注重体验、忽略发展性消费的特点在一定程度上对传统文化家庭的消费决策产生影响。这种影响从根本上不可逆转地改变了传统家庭交流方式,家长被青少年感染,变身孩童化大人,青少年在相对自由的环境中真正得到了身份认同。由此看来,青少年的流行风格与传统家庭文化的碰撞,技术的发展和创新有利于推动传统文化机制的现代化创新。     

Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods

Virtual consumption involves consuming virtual goods in cyberspace. Virtual consumption activities are evolving into an essential activity in social virtual worlds. Despite the growing importance of this activity, little research examines this phenomenon. The current study investigates the fundamental question of how users understand the consumption of virtual goods. Using the theory of social representations and core-periphery analysis, this study elicits and analyzes the social representation of virtual consumption. Study participants are 154 Second Life users. Results identify 32 concepts and relationships representing the collective perceptions of virtual consumption in this social virtual world. Social representation map interpretations point to several key themes that provide a foundation for future investigations of virtual economy consumption behavior.     

Soil is brown gold in the Emilia-Romagna region,Italy

Soil is a natural resource essential to human welfare by virtue of its numerous crucial functions. In the past, soil has been taken for granted because of its widespread, albeit finite, availability. However, now that world's population is projected to exceed ten billion before the end of this century, soil is increasingly perceived as a precious commodity. Consequently, soil is increasingly under pressure by rich private investors and governments within the poorest countries to satisfy appetites for food production and biofuel. A case study is used to explore the plausibility of soil being considered as ‘brown gold’. Based on the comparison of land use maps, we estimated the value in terms of resource from raw material, carbon sink and virtual calories of the productive soil lost during the period 2003–2008 in the Emilia-Romagna Plain, one of the most productive areas of Italy. More than fifteen thousand hectares of cropland underwent land use change – in particular urbanization – over the 6-year period with an implied loss of crop production potential equivalent to the daily calorific requirement of more than 440,000 people. Taking into account that Italy is no longer self-sufficient in food production, such a loss appears to be strategically significant. Perhaps more importantly, urbanization and soil sealing has had negative ramifications on environmental sustainability, on both local and broad scales, with increased consumption of public funds. A logical framework of the socio-economic impact of land use change has been compiled and is presented as a possible example of a policy relevant approach to managing productive soils as a finite resource.     

The impact of the social servicescape,density, and restaurant type on perceptions of interpersonal service quality

The purpose of this study was to investigate how density in the servicescape affects the three interpersonal dimensions of Stevens et al., (1995) DINESERV conceptualization of service quality (responsiveness, assurance, and empathy) across various restaurant types. Using the framework of information processing theory, it was predicted that when a customer uses density to evaluate anticipated service quality, the information processing style will vary depending on the restaurant context. For fine dining restaurants and sports bars, it was predicted that customers will use heuristic processing, but would use systematic processing when evaluating a family casual restaurant. A 3 (contextual service norms) × 2 (built density) × 2 (human density) between subjects factorial design was employed. The results identified a three-way interaction between human density, built density, and restaurant type, suggesting that the type of restaurant does indeed matter when considering how density impacts potential customers’ perceptions of a restaurant.     

网络段子:微传播时代的全民狂欢

藉由"微媒介",网络段子作为新媒体写作家族的成员,因其短小精悍、发表无限制、娱乐性强的特征,契合了当下快节奏的生活,迅速形成全民写作热潮。它直面现实,消解权威,颠覆传统,调侃生活,娱乐大众,成为微传播时代大众精神消费的狂欢。     

Listen to their heart: Why does active listening enhance customer satisfaction after a service failure?

A service employee’s active listening plays a crucial role in restoring a damaged customer relationship. However, previous studies reveal little about how listening to customer complaints operates in recovering a service failure. The purpose of this research is to explore when and why the employee’s active listening has a positive influence on customer response. We define active listening as (1) listening to customers’ concerns before apologizing and (2) verbally acknowledging them. Using scenario-based experiments, we demonstrate that active listening improves customer satisfaction, which in turn increases tip size (Study 1). Moreover, we find that active listening fosters customers’ perceptions of preferential treatment, which lead to greater customer satisfaction (Study 2). Yet, such positive effects of active listening diminish when customers are unexpectedly offered a complimentary service such as a room upgrade. The implications for academic researchers and marketing managers are discussed.