服务贸易:新常态下创新路径

服务业开放水平不高和贸易监管制度不健全已成为我国服务贸易发展的制约。在我国经济新常态下,应充分利用上海自由贸易试验区建设机遇,加快开放以计算机服务为重点的跨境交付、以专业服务业为主的商业存在和以职业资质互认为重点的自然人移动等领域,培育本土供应商和打造公共服务平台,完善服务贸易监管制度、促进制度和统计制度,推进区域拓展和主体拓展,实现我国服务贸易整体创新。     

后危机时代扩大居民消费的路径

后危机时代,中国扩大内需的重点在于增加消费,而增加消费的重点在于增加城乡中低收入群体的消费。为此,必须增加居民的收入尤其是城乡中低收入群体的收入,并优化其收入结构。     

Web Service技术在供应链信息集成中的应用研究

随着全球化经济和现代化信息技术的飞速发展，企业已无法单独面对市场竞争，必须参与到供应链中，作为供应链的一个组成部分。供应链的不断庞大，各个企业相互之间很难交互和共享数据，于是形成一个个信息孤岛。如何进行信息交互使供应链管理发挥巨大的作用已成为人们普遍关注的热点。本文首先阐述了供应链管理的基本思想，其次分析了供应链管理中现状，在此基础上，提出了基于Web Service集成技术建立供应链信息集成系统，保持原有企业系统的独立性的基础上，在异构信息平台正确和快速的传递信息，提高供应链的运行效率。     

交通运输投资宏观经济效应分析——基于乘数模型的应用

文章基于乘数理论及投资乘数模型对交通运输投资宏观经济效应进行分析,设置了边际交通消费倾向,并推导出交通最终消费需求模型;运用交通消费倾向,证明了交通运输发展对推动产业结构优化的作用和缩小地区差距的功能。     

我国居民消费增长的未来趋势与现实抑制

经济增速维持高位、就业形势趋好、收入分配格局改善等利好因素支撑着我国居民消费的长期增长趋势。但是,消费率偏低仍然是困扰我国经济发展方式转变的主要困难。收入分配差距大、公共服务不健全、消费环境不佳、通货膨胀、外部不确定性等矛盾同时制约着消费增长。必须长期制度创新与短期政策优化相结合,力促居民消费增长。     

The distinctive agenda of service failure recovery in e-tailing: Criticality of logistical / non-logistical service failure typologies and e-tailing ethics

What is so different about executing service failure recovery in an online environment as in e-tailing?Answering this, the present research points out to the need of considering e-tailing's natural propensity to foster multiple avenues of service failures which are either logistical or non-logistical in nature. Furthermore, given the distant location of the product, e-tailer, and the buyer, e-tailing is posed with risks of ethical transgressions. Therefore, by contextualizing on an Indian e-tailing scenario, we explore how service failure recovery in this challenging setting could be shaped. Justice building failure mitigation strategies such as response speed and compensation emerge to improve recovery efforts, however, apology seems to not work well in establishing justice to drive service failure recovery. Interestingly, an e-tailer's watchfulness toward the strengthening of its online ethics synergistically redeems recovery satisfaction, customer forgiveness, and positive word-of-mouth for the grieving consumer. This synergy can further mitigate the adverse impacts of service failure severity on recovery outcomes. Yet, a consumer having faced a severe service failure instance can have reservations in spreading positive word-of-mouth despite forgiving. Lastly, when considering logistical vs. non-logistical service failure typologies, the synergistic influence of e-tailing ethics and justice over recovery satisfaction becomes very strong in the case of non-logistical service failures.     

Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process

As companies gradually shift from the exchange view to the resource integration view, the creation of value also shifts from the customer sphere to the joint sphere. As a result, the customer and service provider are responsible for co-creating value through resource integration. However, it raises the question of whether customers are capable of contributing to the co-creation of value. Our study proposes a framework of how goal congruence plays a pivotal role in the resource integration process between all actors in the joint sphere. When the level of goal congruence between customer and service provider actors is high, it stimulates the exchange of valuable resources from all actors, which leads to the actual experience of co-creation resulting in value-in-use and improves service outcomes, i.e., customer satisfaction and loyalty. Data were collected through a field survey from salon-and-spa customers (n = 530) and PLS-SEM was employed to test the hypotheses and further analysis. The results show that goal congruence impacts customer satisfaction and loyalty through value-in-use. Therefore, suggesting service providers to properly socialize their goals will be a good strategy to increase customer capability to co-create value and ultimately enhance customer satisfaction and loyalty.     

Unveiling ways to reach organic purchase: Green perceived value,perceived knowledge,attitude, subjective norm,and trust

This paper aims to investigate organic food consumption based on the perspectives of an extended research model by integrating the theory of consumption value (TCV) and the theory of reasoned action (TRA). First, we tried to find out how five consumption values of functional, social, emotional, conditional, and epistemic in classic TCV influence consumption choice especially in the sustainable consumption domain of organic food, interpreted as green perceived value (GPV) in the reflective-reflective second-order latent. Second, as an attempt to extend the classic TRA, this study included trust and perceived knowledge in the research model in addition to the subjective norm, attitude, and behavioral intention. A partial least square structural equation method (PLS-SEM) was adopted to examine our research model with 251 samples. Our results revealed that GPV significantly affects consumer attitudes. Consumer attitudes and subjective norms also have a significantly positive effect on purchase intention. As an extended TRA, GPV has a significantly positive effect on trust while trust significantly impacts purchase intention. Further, perceived knowledge positively influences attitude and trust. By jointly considering TCV and TRA, this study proposes several implications emphasizing how GPV and perceived knowledge affects consumers’ organic food consumption choice based on the role of increased trust.     

最优能源强度与我国经济增长

本文通过一个内生增长模型对能源消费与经济增长的关系进行了分析,证实存在使经济增长率最大化的最优能源强度,并且最优能源强度与能源价格反方向变动.在此基础上,估计了近年来我国的最优能源强度,并测算了实际能源强度与最优值的差距.结果表明,近年来我国实际能源强度高于最优值达3万吨标准煤/亿元以上,且有不断上升的趋势.最后提出了在保持最优能源强度的前提下降低能源消耗的政策建议.     

国际贸易理论的新发展与东亚实践

企业活动的国际化在东亚日渐形成的国际分工体制中是个极其重要的关键因素,探索其为何要走向国际化,对我国参与国际分工、特别是积极实施"走出去"战略,显然具有适时和现实的实践意义.在当前分工最活跃的东亚地区,这些理论的新发展正在被实践所证实.