人民币实际汇率的决定及其调整趋势研究

本文通过VAR模型证实了生产率、国内消费需求和国际收支状况等因素是人民币实际汇率的决定因素。虽然巴拉萨——萨缪尔森效应在我国存在,但是并不明显,我国长期以来的国内消费需求不足导致了人民币实际汇率的持续低估。在经济基本面因素不变的情况下,人民币仍将保持走低趋势,但是随着我国经济结构的优化升级、生产率的持续增长和国内消费需求的不断提高,人民币实际汇率将会趋于不断升值。     

中国黄金市场的基本框架及快速发展

中国黄金市场是一个新生的市场,2002年建立,2003年正式运营,在短短6年的时间内,从无到有、从小到大,已经成为一个集套期保值、投资、避险等金融功能为一体的、现代化的市场体系。2008年,中国黄金市场日均交易量名列全球第五位,成为世界最重要的黄金市场之一。黄金市场是金融市场的重要组成部分,金融市场的完整和稳定是货币政策顺利运行的基础。为了保证金融市场的健康发展和货币政策的有效性,近年来,中国人民银行为推动中国黄金市场发展做了大量工作。本文试分析中国黄金市场的基本框架、发展情况,以及未来发展方向。     

腐败影响的宏观经济分析

文章首先将腐败引入Arrow-Kurz-Barro新古典生产函数,在Ramsey-Cass-Koopmans模型框架下,建立宏观经济动态模型,求解最优条件、讨论稳态均衡值的存在性和稳定性,并进行稳态比较的动态分析和短期分析。研究结果表明,贿赂水平的永久增加将减少稳态的资本积累,但对稳态消费的影响则呈现多种可能;短期贿赂水平变动对资本存量与消费水平的影响也呈现出多种可能性。     

消费体验理论评述

消费体验已成为消费行为学研究的前沿问题,消费体验研究集中于六大主题:体验型消费与功能型消费的区分、消费体验的维度构成、消费体验的管理理论、消费体验的管理执行工具、消费体验整合理论、消费体验实证。文章对消费体验进行总结与评述,指出消费体验研究未来的发展方向。     

Disentangling the effect of services on B2B firm value: Trade-offs of sales,profits, and earnings volatility

In the face of declining business and growing pressures from low-cost competitors, many business-to-business (B2B) manufacturers have moved from their previously successful product-centric strategies to more service-oriented business models. Yet despite their substantial investments in services, firms fail to understand the performance ramifications of these offerings. With a longitudinal data set (2001–2016) of 227 B2B manufacturers listed in the S&P 1500 index, this study disentangles the simultaneous effects of financial-based mechanisms that link the service ratio (i.e., share of a firm's revenue generated from selling services) to firm value. The findings reveal significant trade-offs across these mechanisms. Although the service ratio monotonously boosts sales growth, it has U-shaped curvilinear relationships with profitability and earnings volatility. These effects also depend on industry- and firm-level factors. Industry maturity positively moderates the effects of the service ratio on sales growth and profitability. However, business scope has an adverse effect on the service ratio–profitability relationship. Finally, industry turbulence negatively moderates the effect of services on earnings volatility.     

试论旅游服务接触质量

服务质量的改善可以提高生长率和减少成本,同时增加顾客忠诚、市场份额和企业总的利润。随着旅游业的全面发展,服务质量已经成为旅游企业竞争战略的重点,作为服务质量的决定因素之一的“服务接触”质量更是重中之重。本文通过服务接触质量探讨,着重论述了旅游企业如何提高旅游服务接触质量以实现顾客满意     

Interactive effects of consumers’ ethical beliefs and authenticity on ethical consumption and pro-environmental behaviors

The current study examined the relationships of ethical beliefs (i.e., idealism and relativism) with pro-environmental behaviors (direct and indirect) and ethical consumption behavior. The study further examined the moderating role of consumer authenticity in these relationships. Data were collected from individuals (N = 302) using field surveys within three major metropolitan cities of Pakistan. The findings revealed that idealism had a positive relationship with ethical consumption behavior and pro-environmental direct behavior. However, it was not related to pro-environmental indirect behavior. Relativism was positively related to ethical consumption behavior but it was not related to both types of pro-environmental behaviors. Furthermore, consumer authenticity significantly moderated the relationships of idealism with all ethical outcomes. Finally, implications for organizations, marketers and policy makers are discussed.     

Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic

The spread of the COVID-19 pandemic has resulted in the launch of contactless delivery services. This research integrates resource matching, service quality evaluation, and perceived value theories to explore the factors that promote the use contactless delivery services. The data was obtained through questionnaire surveys, and research hypotheses were verified through the structural equation modelling approach. With the exception of convenience, the results show that privacy, reliability, security, and flexibility have a significantly positive effect on consumers' intention to use “contactless” delivery services through consumers' perceived value. This study contributes to the literature by introducing theoretical frameworks from various paradigms and enriches the academic research on existing theoretical structure models. It also helps optimize resource allocation and realize the social environment related to coexisting with the COVID-19 pandemic.     

How power distance belief,self-construal,and relationship norms impact conspicuous consumption

Building on the idea that luxury products can signal the owner's status to others, this research elucidates how fundamental and pervasive social factors—power distance belief (PDB), self-construal, and relationship norms—dynamically impact consumers' preferences for conspicuous consumption. Through three experiments, we found that (1) high-PDB consumers are more likely to prefer conspicuous consumption compared to low-PDB consumers, and this effect is mediated by their need for status; (2) the relationship between PDB and conspicuous consumption is enhanced under interdependent self-construal, attenuated under independent self-construal, and mediated by consumers' need for status; (3) these effects are moderated by relationship norms, such that the positive effect of PDB on conspicuous consumption under interdependent self-construal is attenuated when communal relationships (vs. exchange relationships) are salient. Our conceptualization and findings contribute to the literature on the dynamics of individuals' status-related behavior in social psychology and related fields, and provide important practical applications for luxury businesses.     

论投资启动与消费启动的结合

我国经济运行在"软着陆"后,至今多年间未能"起飞",因此当务之急是必须进一步提升经济增长率。而当前要提升经济增长率,就必须先扩大市场容量。目前仅靠单一的投资拉动,是不会全面振兴市场和扩大市场容量的。欲扩大市场容量,必须大力促进城乡居民收入增长,增强居民的消费能力。从宏观调控的角度来看,就是要加大消费启动的力度,以消费带动投资增长,投资应跟着消费走。简言之,必须实行以消费启动为主的双启动。