社群营销模式创新研究——以“黎贝卡的异想世界”为例

在客户关系社会化的基础上,企业营销模式不断创新,其中以社群成员为主要营销对象的社群营销模式取得了显著效果。本文以"黎贝卡的异想世界"为研究对象,分析了社群营销模式的运用及成果,为中小企业营销模式创新提供一些思路。     

Updating and Estimating a Social Accounting Matrix Using Cross Entropy Methods

The problem in estimating a social accounting matrix (SAM) for a recent year is to find an efficient and cost-effective way to incorporate and reconcile information from a variety of sources, including data from prior years. Based on information theory, the paper presents a flexible 'cross entropy' (CE) approach to estimating a consistent SAM starting from inconsistent data estimated with error, a common experience in many countries. The method represents an efficient information processing rule-using only and all information available. It allows incorporating errors in variables, inequality constraints, and prior knowledge about any part of the SAM. An example is presented, applying the CE approach to data from Mozambique, using a Monte Carlo approach to compare the CE approach to the standard RAS method and to evaluate the gains in precision from utilizing additional information.     

刍议"以德治国"的特殊社会功能

本文道德建设探讨了以德治国的社会功能。阐述了“以德治国”的重要性和必要性。     

我国社会保障制度的公平与效率选择

社会保障制度是社会经济稳步、持续、高效发展 ,人民生活安定、安全、稳步提高 ,社会政治及其他事业改革能够顺利实施 ,取得成效的基础和保证。任何一个社会要想实现以上目标 ,就必须抓紧、抓好社会保障制度的建立、健全和不断完善。而在社会保障制度的建立过程中 ,必须处理好的关键问题是公平与效率的关系。在社会保障制度的不同层面 ,合理选择公平与效率的侧重点 ,以保证在经济健康发展的条件下 ,人民生活稳定、安全、持续提高     

Measurement and its Uses: Harmonization and Quality in Social Statistics

The European construction has induced a strong demand of harmonization of statistics of the various countries. The latter can be focused on an harmonization of outputs , already practised for a long time by national accountants: the statistical variables are defined in common, then each country measures them according to its own means. On the other hand, the harmonization of inputs, more ambitious, seeks a standardization of all the construction process and data collection. This leads to distinguish clearly the two moments of use and of production of economic and social statistics. Now the same distinction is made in the debates over the notion of quality of statistics, which contrast the quality of the product with the one of the process. This quality cannot be judged independently from the expected uses of these statistics and of their form of social credibility. From this point of view, the various harmonization levels are compared with the various forms of connection and convertibility between the national currencies.     

基于专用性资产视角的供应商信任治理

精益生产中最紧密层供应商为适应总装厂要求进行了大量的专用性资产投资,产生多种机会主义风险,双方通过构建信任机制进行有效的抑制。在构建中除了重视信誉、信息、风险分散、激励与约束这些常规驱动因素外,十分注重资产的专用性投资、供应商技能与规模、双方地位、共同过程分析这些特殊驱动因素。本文在研究这些信任驱动因素的内在作用机理后,建立了供应商信任治理模型。     

Remittances as a social status signaling device

Like all human beings, migrants may have a concern about their prestige or social status in the eyes of left-home family and friends. They can remit money in order to signal their economic success and increase their status. We show that if migrants’ income is private information, unsuccessful migrants might accept a worsening of their living conditions and send back home large amounts of remittances only in order to make residents believe that they are successful. In some cases, successful migrants can signal their true favorable economic situation by remitting an even larger amount. The game presents various equilibria that differ with respect to the proportion and nature of the migrants who sacrifice consumption opportunities to status revealing actions.     

From the blogosphere into the parliament: The role of digital technologies in organizing social movements

In this paper, we present a process model exploring the roles played by digital technologies (DTs) in the organization of collective action (CA) of social movements (SMs) at different points in their lifecycles. The process model, which is based on an exploratory case study of the Italian Five Star Movement, relates the environmental conditions to the working logic, structure and use of DTs at three different stages of the SMs. We explain how these choices are adopted at each stage to address internal and environmental challenges and how they create further challenges to be addressed to pass to the next stage. We further explore the dynamics between the logic of connective and collective action and reflect on the growing need for structures and control. By so doing, our work addresses the need for a better understanding of the coevolution between DTs and organizational structures and of the ways in which DTs are used to mobilize people to sustain CA along the SM lifecycle.     

INCENTIVES AND SOCIAL NORMS: A MOTIVATION‐BASED ECONOMIC ANALYSIS OF SOCIAL NORMS

Abstract It is now commonplace to regard social norms as a subject of growing interest in the economic literature (e.g. game theoretical approaches based on ‘other‐regarding’ individual preferences, the analysis of the impact of rewards or punishment on individuals’ behaviour through experimental economics as well as field experiments, the revival of the institutionalist tradition spurred on by the influential work of Douglas North and followed by many others and the growing influence of neuroeconomics). In this paper, we focus on the relationship between incentives and social norms and survey the literature that could constitute the foundations of a motivation‐based economic analysis of social norms. Our main findings are that (1) the interaction between incentives and social norms is far from obvious since taking social norms into account involves the introduction of supplementary motives, in addition to self‐interest, into the economic analytical framework; (2) the analysis of the interaction between incentives and social norms resists an approach exclusively in terms of crowding‐in and ‐out effects because it is sensitive to whether it concerns behaviours driven by honour or by social stigma; (3) as a result, it is difficult to precisely evaluate the policy implication of the interactions between incentives and social norms.     

THE EFFECTS OF ECONOMIC REGULATION IN THE ISTANBUL TAXICAB MARKET

This paper discusses the regulation of the Istanbul taxicab market and its consequences. While price and entry regulations are common to many taxi markets, there are significant differences in their institutional frameworks. We examine the problems of the Istanbul market and offer recommendations to improve its efficiency.