The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

More and more grocery retailers are becoming multi-channel retailers, as they are opening an online alternative next to their traditional offline supermarkets. While the number of multi-channel grocery shoppers is also expanding at a fast growth rate, there are still large differences in online shopping frequency, and as a result, in the levels of experience with buying in the online grocery channel. This study wants to (i) identify the underlying drivers of online store choice and (ii) explore if and how these drivers change when multi-channel shoppers gain online grocery shopping experience. We investigate this question with an online store choice model using purchase data of an extensive UK household panel over a two-year period, covering all multi-channel retailers in the grocery market. Our results show that multi-channel shoppers, at the start of online grocery shopping, tend to select the online store belonging to the same chain as their preferred offline store, especially when the online store is strongly integrated with the offline store in terms of assortment. When online grocery shopping experience increases, multi-channel shoppers’ focus shifts from a comparison within a chain across channels to a comparison across chains within the online channel, resulting in an increasing importance of online assortment attractiveness and online loyalty when choosing an online store.     

国际贸易成本、制度环境与 FDI 区位分布--来自120个城市的经验证据

本文使用世界银行的城市数据定量比较了国际贸易成本与产权保护水平、契约执行效率和政府干预程度等制度环境对FDI区位分布的影响。研究发现,外企高度依赖国际市场,国际贸易成本显著影响了FDI区位分布;融资的便利和母国政府的支持,推行纵向一体化导致其产业链有闭合趋势等因素,使外企对当地制度环境并不敏感。本文分析表明有必要进行全国性运输改革,以提升中西部内陆地区对FDI的吸引力。     

我国央行财产豁免制度的完善：以利益平衡为视角

为维护纽约国际金融中心地位和美元的国际储备货币地位,美国在区分管辖豁免和执行豁免的立法基础上,通过立法与司法、司法与行政等层面的结构性设计来实现投资者与外国央行之间的利益平衡。实践中,美国法院通过对“央行财产”、“放弃豁免”等立法条文的解读进一步维护了此种利益平衡之实现。在面临建设国际金融中心、维护境外外汇投资安全和应对主权债务危机等多重政策诉求的背景下,我国可以考虑利用管辖权与判决执行两阶段的互动,在管辖权豁免、央行财产界定、放弃豁免和对等原则等方面来满足我国对央行财产豁免制度的政策需求。     

Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

Retailers aim to strengthen their ability to influence consumer behavior by building corporate reputation and store equity: for instance, by making promotional investments. However, little is known about the directionality of consumers’ corporate and store associations, that is, how reciprocal relationships between consumers’ perceptions of corporate reputation and store equity affect store loyalty. To illuminate this issue, we draw upon a study with a cross-sectional design and two studies with longitudinal designs. We find that retail store equity interacts with corporate reputation and is a more important driver of increased loyalty than corporate reputation. We conclude that retailers should pay attention to reciprocal effects, especially in determining the relative allocation of investments across corporate and store levels.     

Negative emotions,value and relationships: Differences between women and men

Service experiences are characterized by emotions that help shape the value in use received by the customer. Negative emotion plays an important role in all of consumer psychology and all too often consumers experience some degree of negative emotion during a consumption experience. This research sheds light on how these negative shopping emotions experienced by men and women in a typical shopping environment affect value and relationships in the form of shopper behavior, commitment and share of wallet. A theoretical process is explained and modeled with a sample of mall shoppers. Results overall suggest that negative emotions affect the shopping experience more for women than for men in terms of perceived value and loyalty. In contrast, the behavior–commitment relationship is stronger for men.     

构建我国民营企业执行文化的对策研究

构建执行文化对我国民营企业的生存与发展具有特别重要的意义.文章通过探讨民营企业执行力和执行文化的现状,结合我国民营企业的生存环境提出了我国民营企业塑造执行文化的对策,领导重视、注重学习和创新、建立健全的规章制度及企业的CI体系是塑造民营企业执行文化的重要举措.     

实施平衡计分卡存在的十个问题分析

平衡计分卡(BSC)从 2001 年传入我国就一直吸引了许多企业的注意力,但是真正实施成功的企业却不多。结合对一家国有大型企业的跟踪调查,本文就针对实施过程中最可能出现的十个问题进行了分析。     

我国保险企业执行力影响因素的因子分析

提升执行力是保险企业自身发展的一项重要内容。对我国多家保险企业执行力进行调查分析的结果表明,在影响保险企业执行力的诸多因素中,通过因子分析可以提取出组织管理因子、员工个人因子、工作任务因子和工作环境因子等四个主因子。相应的措施应围绕这四个方面来展开,以提升我国保险企业执行力。     

An Exploratory Content Analysis of Product Placement in Top Grossing Films

ABSTRACT

The current study examines the prevalence and characteristics of brand appearances in the top grossing films broadcast in the United Kingdom (U.K.) and Hong Kong (H.K.). An average of 13 brand appearances per film was recorded and similarities and differences in brand execution features were revealed in the two cultural markets. Most of the films registered on the U.K. and H.K. top grossing lists are US production, which demonstrates that product placements are increasingly exported to other cultures. It suggests the importance of examining product placement effectiveness across cultures and provides valuable insights for brand practitioners.     

预算执行与财务分析汇总报告之思路探讨

预算执行情况报告与财务分析报告由财务部门分析上报,存在一定的重复性,同时两份报告的侧重点也有所不同。本文探讨了预算执行与财务分析汇总报告的思路及主要分析内容,以提高分析报告的时效性、适用性。