基于AHP的保险企业执行力模糊综合评价

保险企业执行力是一个完整的能力与动力组合系统。由于保险业的特殊性,使得保险企业执行不力的问题比一般企业更为突出。根据保险企业执行力的影响因素,可以建立保险企业执行力评价指标体系,并采用AHP与模糊评价相结合的方法对保险企业执行力进行模糊综合评价。各保险企业可以从评价结果中找出自身执行力的薄弱环节并加以改进,以提升企业执行力。     

核电工程设备供应合同执行管理的研究与应用——点价值系统

本文对核电工程设备供应合同执行管理全周期的工作内容进行分析、归纳和总结,将合同执行管理工作划分为5个业务模块、26个作业单元、92个典型活动和489个标准动作;在此基础上,根据已有工程经验,确定了每个标准动作的基准点价值,通过逐级累加和系数修正,得到不同采购包在不同阶段及整个项目的合同执行管理点价值数,进而计算出在建核电工程已发生合同执行管理人力成本;同时,根据赢得值分析合同执行的状态,计算各种监控指标,提高合同执行进度和成本的计划性、预见性和规范性。     

The Impact of Brand Delisting on Store Switching and Brand Switching Intentions

A tool retailers often use to improve their negotiating position with brand manufacturers is to delist - or threaten to delist - the manufacturers’ brand. Because brand manufacturers rely mainly on retailers to sell their products to consumers, a brand delisting will cause a sales loss for the brand manufacturer. Therefore, many brand manufacturers feel enormous pressure to give in and improve buying conditions to favor the retailer. The question thus emerges: Can a brand manufacturer resist a retailer's threat to delist its brand(s)? If a brand delisting severely hurts retail sales, it is easier for a brand manufacturer to resist. The authors study the impact of brand delistings on store switching and brand switching using a controlled online experiment and in-store shopper survey. They develop and test a conceptual model with several antecedents of consumers’ reactions to a brand delisting and conclude that brand equity, market share, and the products’ hedonic level drive store and brand switching.     

Store and store format loyalty measures based on budget allocation

In highly competitive environments, such as retail markets, characterized by a growing heterogeneity of demand and the proliferation of new retail formats, cross-shopping behavior between stores and formats is becoming increasingly common. This process makes customer loyalty a key strategic challenge for retailers that want to consolidate their position within the market. To contribute to the analysis and comprehension of this reality, the authors propose and assess different objective indicators of store loyalty, store format loyalty, and intra-format store loyalty based on budget allocation. Specifically, they analyze the role of retail format in observable loyalty patterns in a market. Through an empirical analysis of grocery purchase patterns of a sample of 580 Spanish households, the authors find that diverse objective loyalty indicators based on budget allocations provide very similar information from a practical point of view. They also find that consumers' regular use of various formats (specifically, supermarkets, hypermarkets, and discount stores) for their purchases explain observed disloyalty better than does purchasing in several stores within these formats. The observed patterns reveal that retail formats define differentiated store profiles that relate to the benefits sought in different purchase situations.     

论虚拟企业执行力

在当今科技、经济迅猛发展的时代,企业的竞争环境发生了重大的变化,不确定性和不稳定性标志着新竞争规则的开始。在此背景下,虚拟企业应运而生,并逐渐成为管理界的新宠儿。然而,随之而来的虚拟企业如何塑造和提升其执行力又成为新的课题。鉴于此,本文根据虚拟企业的特点,对这     

BSC——提升企业战略执行力

企业战略管理包含战略制定和战略执行两个方面。战略正确并不能保证一个企业取得成功,而成功的企业一定是具备了正确的战略和卓越的战略执行力。随着企业战略管理在我国实践的不断深入,如何提升企业的战略执行力越来越为中国企业界所重视。平衡计分卡(BSC)是一个划时代的战略管理和战略部署工具。它不仅提出了一项企业战略,而且在该战略的开发和实施中,能有效的调动和调整各种管理要素,通过积极的平衡创造一种增量保障能力,保障企业战略的有效实施和落实,提升战略执行力。     

新《企业所得税法》实施中的冲突与协调

本文从新《企业所得税法》配套法规应明确的目标、配套法规立法中的难题、新《企业所得税法》存在的主要问题、部门权利与各方利益协调、配套法规与征管法的协调等方面,对新《企业所得税法》在实施中需要注意的问题提出了自己的观点和看法.     

提升现场管理执行力的动态人员配置模型研究

面临成为"世界工厂"的机遇和挑战.中国企业只有牢牢树立"现场即市场"的观念,构建强有力的现场管理执行力,才能抢占先机,在激烈的市场竞争中立于不败之地.鉴于此,文章介绍了一种动态的现场人员配置模型,旨在通过现场人员配置的不断优化,达到提升现场管理执行力的目的.     

对审计实施方案编制中几个重要问题的思考

在编制审计实施方案时要确定具体审计目标,要对被审计单位的内部控制制度进行测试,学会重要性水平的确定和审计风险评估.