家族企业用人制度另论

家族企业任人惟亲的用人制度一是因外部环境风险大而迫不得已,二是有它的内在优越性与科学性.应该在尽量降低其负面效果的情况下大力提倡它们的这种做法.     

植入式广告对游客记忆和行为意向的影响及其启动效应

传统植入式广告多以实体产品为对象,体验性产品的植入对受众记忆和行为意向的影响缺乏足够的关注。文章以旅游景点为例的实验研究表明,（1）受众对植入景点的记忆与其对精彩程度、喜爱程度评价存在“U”型关系;（2）受众对植入景点的旅游偏好和推荐意愿在影片播出后即时效应很高,一周后呈现显著下降趋势;（3）路线设计及报价的平面广告较好地启动了受众的比较和计算,从选择自己最大程度可实现的旅游决策方案;图片和口碑传播启动了受众对景区精彩和喜爱元素的记忆,从而表达出更高的旅游偏好和推荐意愿。（4）旅游偏好和推荐意愿具有类似的启动效应,受众自己向往的旅游景点也乐意推荐给他人。     

Equity market neutral hedge funds and the stock market: an application of score-driven copula models

In this article, we study the time-varying market neutrality of equity market neutral hedge funds. We use data from the Hedge Fund Research? Equity Market Neutral Index (HFRX EH), which represents the performance of a portfolio of individual equity market neutral hedge funds. For each day, we measure different levels of association of the Standard and Poor’s 500 (S&;P 500) index and the HFRX EH. We use non-linear dynamic conditional score models of location, scale and copula that, to the best of our knowledge, have not yet been applied in the body of literature on hedge funds. We study whether the neutrality of the HFRX EH that is evidenced in the body of literature for the period of April 1993–April 2003 also holds for the following decade, for the period of May 2003–December 2016. We estimate different average levels of association for the pre-, during- and post-periods of the US financial crisis of 2008. We find that the association of the S&;P 500 and the HFRX EH, on average, is significantly positive for the pre- and post-periods of the financial crisis, and it is significantly negative for the period during the financial crisis.     

新就业大学生员工离职动因及其管理之浅见

如何降低新就业大学生员工的主动离职率,是那些接受大量大学生就业,处于高速发展阶段的高新技术企业迫切需要解决的问题。本文通过分析新就业大学生员工的群体特征,结合国内外离职动因理论,探讨了新就业大学生员工离职率居高不下的主要动因,并提出了有针对性的离职管理方略。     

高职院校学生管理工作的分析与探索

高等职业教育是高等教育发展中的一种类型,是以培养实用技术型和技能操作型人才为目标的,这类人才正是我国社会主义现代化建设所急需的。当前,我国高职教育发展迅速,高职学生数量大幅上升,几乎占据我国高等教育的＂半壁江山＂。如何针对高职院校学生的特点,加强对高职学生的教育管理,以确保培养目标的实现,是摆在我们学生管理工作者面前的一项重大课题。     

Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation,Involvement, Satisfaction,and Destination Loyalty

Greater understanding of the model that plays a role in attracting certain visitor segments thus allows travel businesses to develop marketing strategies. This research analyzes an empirical model including push motivations, pull motivations, cognitive involvement, affective involvement, satisfaction, and loyalty to students' top domestic and international destinations. Results suggest push motivations are a good predictor of pull motivations, which in turn are considered a good predictor of cognitive involvement. Cognitive involvement is a good predictor of both affective involvement and satisfaction. Affective involvement is a good predictor of satisfaction. This study also confirms the significant association of satisfaction with destination loyalty. Hence, the proposed model provides a good quality of theoretical framework to positively predict travel demand toward domestic and international destinations.     

A note on “Modelling exchange rate returns: which flexible distribution to use?”

Corlu and Corlu [Quant. Finance, 2014, doi: 10.1080/14697688.2014.942231] provided a novel modelling of exchange rate data for nine currencies using five flexible distributions. They stated that the generalized lambda, skew t and normal inverse Gaussian distributions ‘do a good job’. Here, we reanalyse the data and show that a distribution simpler than all of these fits at least as well as these distributions. We also find that the normal inverse Gaussian distribution provides good fits for only one of the data-sets.     

Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies

ABSTRACT

Despite the increasingly favorable environment enjoyed by product placement, the question of whether this technique produces stronger behavioral effects than conventional advertising remains largely unexplored. Based on the transportation-imagery model, we hypothesized that, among users of well-established products, promotional stimuli produce stronger effects on brand choice when integrated into movies than when presented as independent ads, while among nonusers, no differences are expected. Our hypotheses were confirmed in a field experiment that compared the effects of a Coca-Cola placement within the movie Ways to Live Forever with the same Coca-Cola stimulus shown as a usual commercial.     

Exploring the effectiveness of peer mentoring of accounting and finance students in higher education

This article explores the effectiveness of peer mentoring with accounting and finance students at the University of Dundee. The motives of such a mentoring scheme are to improve the participants' academic performance and to develop their transferable skills. In the context of this study, peer mentoring comprises third year students (mentors) mentoring first year students (mentees). Using a semi-formal tutorial setting and meetings during the latter part of the academic year, mentoring groups address issues such as academic writing skills, study techniques and examination preparation. The effects of mentoring are measured by a comparison of the pre- and post-mentoring examination performance of the mentees. In addition, focus group interviews are used to gather the opinions of the mentees and the mentors as to their impressions about the success of the project. The empirical results suggest that mentoring has had a positive effect on the academic performance of the mentees. The focus group interviews found that both the mentors and the mentees claimed to benefit significantly from their involvement in the project.     

Evaluation of student feedback

We examine a flexible assessment system that allows students to determine the weights allocated to each course component and to re-allocate the weights in response to achieved scores. The flexibility is intended to encourage students’ participation in the learning process, thereby promoting self-regulated learning skills. We compare this assessment system to a traditional system and to another system, in which the students may choose their own weights but cannot change them later in the term. We examine the impact on students’ motivation as measured by the Motivated Strategies for Learning Questionnaire (MSLQ), as well as the impact on grades and students’ attitudes. Our results indicate little improvement in motivation, grades or attitudes when students design and commit to their grading plans early in the term. However, the more flexible system, which allows for re-allocation, appears to improve students’ grades, self-reported motivation and attitudes.