论天人合一与生态环境──台湾八八水灾的省思

人类向来就不是自然大千世界的主宰者。2009年,八八水灾重创台湾,省思缘由,是天灾也是人祸。如果无法从灾难中记取教训,灾难永远无法停止。古代人智慧结晶＂天人合一＂,是人类与大地永续经营的天然法则。从＂心＂做起,净化人心,建立人类的环保心灵,方是终止灾难的关键。万物是人类生存的主体,懂得疼惜,才能久远。处处留心皆学问,花开花落尽禅机,万物静观皆自得,一切莫名的感动与行动都是生命的活泉。     

产业合作机制、模式创新视角下的浙台生产性服务业合作研究

新兴服务业尤其是生产性服务业已成为步入工业化发展中后期的浙江省优化产业结构的战略重点和经济转型升级的引擎,也是推动浙台产业合作机制与模式创新的重要切入点。浙江应抓住ECFA为两岸开展生产性服务业合作提供的良好契机,推进双方产业合作机制与模式创新,推动浙台经济合作模式从功能性向制度性转变,确立推进双方生产性服务业合作的策...     

Cultural Consonance in Leisure,Leisure Satisfaction,Life Satisfaction,and Self-Rated Health in Urban Taiwan

The purpose of this study threefold: to determine whether a shared cultural model of the importance of a set of leisure activities to a good leisure life existed in urban Taiwan, the degree to which cultural consonance in leisure mediates the relationship between leisure constraints and leisure satisfaction, and the degree to which leisure satisfaction affects life satisfaction and self-rated health. Results indicate that a cultural model of the importance of leisure activities to a good leisure life existed among sample members. Second, higher levels of self-reported participation in leisure activities that are culturally agreed upon as more important for a good leisure life are more strongly associated with leisure satisfaction than are activities culturally agreed upon as less important. Finally, leisure satisfaction strongly predicts both life satisfaction and self-rated health.     

International Students in Asia: Travel Behaviors and Destination Perceptions

This study investigates the incidence of international student travel in Taiwan. It was found that Chinese, Asian and other international students behave somewhat differently from respondents in prior studies conducted in Western settings. Cultural background influenced the travel behaviors of international students as well as their perceptions of Taiwan as a tourism destination. The visiting friends and relatives (VFR) market induced by Asian respondents offers greater tourism-related potential than the travel activity that students themselves undertake. The contrary was found for non-Asian students where the student-induced VFR market is small and prospectively less attractive than the student market. The Chinese international student travel market and induced VFR market showed less potential than anticipated, perhaps because of the embryonic stage of diplomatic and commercial relations between Taiwan and mainland China.     

Destination Image of Taiwan From the Perspective of Hong Kong Residents: Revisiting Structural Relationships Between Destination Image Attributes and Behavioral Intention

Destination image plays an important role in how tourists make their travel and purchase decisions. This study examines the perceived image of Taiwan as a travel destination from the perspective of Hong Kong residents. The Hong Kong outbound tourism market is important for Taiwan. Using a self-completed questionnaire, this research examines the destination image of Taiwan among 213 Hong Kong residents. The results indicate that affective image is a stronger predictor of travel intention than cognitive image. Affective image also plays a mediating role in the relationship between cognitive image and behavioral intention. Hence, affective image is an important intangible quality for today’s destinations.     

An evaluation framework for the sustainable operation of leisure farms

The Taiwanese government’s promotion of domestic travel has generated high demand for leisure farming, resulting in the increasing establishment of leisure farms and an intensification of competition. A key concern for farm operators is how to operate and develop farms according to the principles of sustainability. Through a literature review, in-depth interviews and a modified Delphi technique, this study developed an evaluation framework for the sustainable operation of leisure farms. From the study results, we derived 39 indicators encompassing the five dimensions, namely social sustainability, economic sustainability, environmental sustainability, resource sustainability and management sustainability. The implications of these findings for managing leisure farms and future research directions are discussed.     

Exploring factors determining the attractiveness of railway tourism

This study explored experts' opinions on the determinants of railway tourism attractiveness (RTA). The results showed the provision of heritage railway attractions, both on-board and off-board, constitutes an essential and important component of railway tourism experience, whereas the smoothness and comfort of a rail journey play a supporting role in enhancing RTA. It is concluded that Taiwan has long history with railroads and the historical values connected to rail infrastructure represent a unique part of railway tourism experience. The integration of those assets would diversify its tourism offerings and enhance its profile as one of Asia's leading tourism destinations.     

The conceptual framework for ethics and corporate social responsibility in Taiwanese tourism industry

This study examines ethics and Corporate Social Responsibility (CSR) in the Taiwanese tourism industry from the standpoints of the government, academia, and industry through the perspective of Confucianism and creates a comprehensive, tourism-specific ethics and CSR conceptual framework. A qualitative approach was adopted in this study that recruited 21 experts to share their perspectives regarding ethics and CSR in the tourism industry. An original, valuable and comprehensive ethics and CSR conceptual framework in the tourism industry within the context of Chinese society was conducted and includes seven dimensions emerged from the data and were integrated into the following four facets: first, the dimensions of ethics; second, the antecedent facet of CSR is the inside and outside force; third, the strategy facet includes the economy, the environment, society, and culture; and fourth, the consequence aspect is feedback. Further, this research provides value for academics and practical strategy for related fields.     

海峡西岸经济区科技创新研究

海峡西岸经济区的建立,为海西经济的发展带来难得的机遇。在项目带动和品牌带动两大战略的驱动下,海西经济增长向前迈进了一大步。然而,存在的诸多问题与矛盾,特别在科技创新方面,是制约海西经济进一步持续发展的瓶颈之一。本文通过对海西科技创新的现状、问题的分析,提出几点通过科技创新带动发展的思路。     

借鉴台湾的厦门鼓浪屿休闲旅游推进

随着世界各国经济的发展与生活水平的提高,旅游活动正从以观光旅游为主,逐步转向观光旅游和休闲度假共同发展的多样化格局。论文通过对台湾休闲旅游发展的借鉴,为厦门鼓浪屿风景区推进休闲旅游、丰富旅游产品、提升旅游服务品质,提出大力发展自行车休闲游、完善游客中心的服务功能、积极开发岛上特色休闲旅游的建议。