Drivers of Taiwan’s Tourism Market Cycle

This paper examines the business cycle of tourism market (BCTM) in Taiwan. It begins by studying the BCTM based on a Markov regime-switching (MRS) model. The MRS model reveals strong evidence of a regime-switching BCTM with two distinct regimes: a high-growth regime (HGR) and a low-growth regime (LGR), over the period from 1st quarter of 1969 to 1st quarter of 2011. The second step is to examine the driving forces of the BCTM. Specifically, the study identifies the factors that cause the tourism market to stay in the high-growth regime (HGR). Test results show that the growth rate of gross domestic product (GDP), growth rate of exports, and inflation rate are significant drivers of the BCTM in Taiwan.     

Modifying and applying time and cost blocks: The case of E-Da theme park,Kaohsiung, Taiwan

The main purpose of this study is to modify and apply a management tool called time and cost blocks (TCB). The model was modified to adjust how the “benefit indicator” was measured and further enhanced by inclusion of visitor satisfaction scores and revisiting intention. Data collection was accomplished by means of a diary-type semi-structured questionnaire, which was administered in face-to-face interviews with 655 visitors of the E-Da World theme park in Kaohsiung, Taiwan. The results indicate that participation intensity (PI) and benefit indicator (BI) have a significant relationship with satisfaction and revisiting intention.     

How can Taiwan create a niche in Asia's cruise tourism industry?

Cruise tourism is a significant growth trend in Europe and America. However, in recent years, it has gradually gained popularity among tourists in Asia, showing great potential. Strategically located in Asia, Taiwan is an ideal place to develop cruise tourism. This study explores how Taiwan could build a niche in Asia's cruise tourism industry. It applies the Fuzzy Delphi and Fuzzy IPA methods. According to study results, Taiwan should prioritize on the following aspects: establishing a 24-h tourist service center, providing a complete cruise logistics service, inviting foreign cruise operators to inspect special resources in Taiwan, cooperating with other Asian countries, setting up a special government unit, as well as planning and developing unique tourism resources.     

Move fast,travel slow: the influence of high-speed rail on tourism in Taiwan

High-speed rail (HSR) and tourism are closely related economic activities because improved mobility is perceived to facilitate tourist behavioral changes. This study examines the influence of HSR on the travel patterns of individual tourists in Taiwan in relation to time, space and carbon emissions. A framework is first provided to discuss how changes in the speed of intercity transportation will affect visitors’ choice of the journey, behavior at destinations and trip quality. In addition, HSR is expected to influence five general aspects of travel decisions relating to mobility and trip emissions, including mode selection, travel distance, length of stay per trip, annual travel frequency and total travel days. In the example of Taiwan, information by onsite sampling of 400 domestic travelers found that HSR had a weak influence on travel distance and length of stay per trip, but was observed to facilitate extended time at each stop, a deeper engagement with the locality, and an approximate 10% reduction in transport carbon emissions through intermodal substitution. These phenomena are in line with the slow travel concept of sustainable tourism consumption.     

The Taiwanese love motel - An escape from leisure constraints?

The paper reports research derived from over 800 respondents who self-completed questionnaires while patronising love motels in the Taipei greater metropolitan region, Taiwan. The paper provides a brief history of Taiwanese love motels and distinguishes them from western massage parlours. Five clusters are found that are based on two primary canonical discriminate functions that explain 83 percent of the variance - the dimensions being sexual conventionality-adventurousness and comfort seeking. These dimensions are wholly consistent with the basic premise of the love motels, although additionally privacy for intimate relationships is also important. The survey questionnaire was based on a concept of physical and relationship constraints on leisure, and generally it was found that the ‘push’ factors based on a need to escape these constraints was weaker than the ‘pull’ factors of comfort and privacy.     

Facebook as international eMarketing strategy of Taiwan hotels

Taiwan hotels need to focus on international eMarketing because these cater to international travelers, especially with leisure travelers expected to increase in the coming years. Facebook offers a wide range of opportunities for the international eMarketing of hotels. Investigation of the current use of Facebook, as an international eMarketing tool, by six large hotels in Taiwan showed presence in Facebook and use of basic features. However, the use of different Facebook features varied. While the hotels were able to connect with international leisure travelers via Facebook for the communication of marketing messages, the reach is limited to Chinese-speaking users using Chinese as the primary language, even for hotel pages accessible through English accounts. Language use also limited interaction in spreading the message virally to the wider international leisure travelers. Employing options to accommodate English and even other languages by selecting from available language support options can enhance international eMarketing via Facebook of hotels.     

我国台湾地区儿童福利问题研究

儿童是社会的未来,是民族的希望。儿童福利是社会福利的重要组成部分,在经济高速发展的当今社会,福利体系的建设中儿童福利的发展与完善显得尤为迫切。笔者通过对儿童福利事业发展较为先进的台湾地区进行研究,从法律和政策、行政体系、发展趋势等几个方面进行剖析,最终分析台湾地区儿童福利发展对我国相关问题上的启发,以期对我国儿童福利体系建设起到积极作用。     

台商中小企业协作网络探究

文章对基于成功模式下的台商中小企业协作网络进行了介绍,并以此结合华人关系网络以及台商在大陆投资的实际,探究台商中小企业经营中成功利用协作网络的深层原因,并由此带来的引起台商中小企业人力资源管理方面的改变以及对策。     

International Involvement,Target Market Selection,and Consolidated Performance: A Firm-Level Analysis of Taiwan's FDI in China

This paper assesses the sensitivity of consolidated corporate performance to two aspects of foreign direct investment (FDI): international involvement and target market selection. Empirical evidence from China-bound FDI by Taiwan's listed companies between 2000 and 2010 is summarized as follows. First, under the internalization of FDI, performance tends to rise with intensity of FDI activity. Second, profitability appears higher as FDI targets the export market outside China. Third, synergetic performance is created mainly through improved efficiency in resource management rather than increased sales, which indicates effective cost control is crucial for successful FDI in emerging markets such as China.     

Engagement partner specialization and corporate disclosure transparency

This paper explores the association of audit partners' industry specialization with corporate disclosure transparency and the latter's informativeness. The distinctive institutional designs of partner signature requirement and Information Disclosure and Transparency Ranking System (IDTRS) adopted in Taiwan allow us to empirically address the issue. We posit and find that the rankings from the IDTRS are higher for firms audited by industry specialist engagement partners than for firms audited by non-specialist engagement partners. Additionally, the results show that the probability of informed trade (PIN) proxy for information asymmetry is negatively associated with the rankings for clients of industry specialist engagement partners, but not for clients of industry non-specialist engagement partners. The results are robust with respect to alternative estimation method and alternative measures of industry specialization. Overall, the evidence suggests that industry specialist engagement partners enhance the credibility of corporate disclosure transparency, through which information asymmetry is further declined. The evidence provides policy implications to the partner signature requirement adopted in Taiwan and China.