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11.
Through daily use of computer games and advanced cartoonized learning, the lower teen generation in Japan has developed an unprecedented ability for instantaneous contextual gestalt-based decision making and high-speed multidimensional simultaneous thinking. This is a radical departure from the sequential logic of older generations. This is a conclusion we can reach after examining the voluminous data available from a new research institute in Japan. The data also indicate that the young adult generation has developed unique strategies of life, which are fascinating but difficult to understand in the framework of our traditional logic but make sense as a transition to the logic of the lower teen generation. 相似文献
12.
刘克苏 《山东工商学院学报》2005,19(6):99-102,110
“惟平惟准,近知近仁”含义丰富,对于人生、市场乃至各类管理,都是一个极则。平准是平均、平衡、协调。平,有平衡、平和、平均、平等、太平、和平等意;准,有准的、准则、准绳、标准等意。知是智慧,仁是仁慈。“惟平惟准,近知近仁”要求思维处事讲究利用高标准力求平衡,自强不息。高标准就是大智慧、大仁义和大勇猛等品性,是高级人才的优秀素质。 相似文献
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Louis E. Yelle 《Industrial Marketing Management》1980,9(4):311-318
The price-oriented experience curve has been widely utilized as a model to design marketing strategies. Yet, it is cost over which many firms exercise the most control. This article explores the cost-oriented learning curve in conjunction with the product life cycle model as joint strategy constructs. Implications of variations in the learning curve parameters are examined. 相似文献
15.
Hale N. Tongren 《Industrial Marketing Management》1979,8(3):250-256
All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product. 相似文献
16.
Haitao Li Liuqing Mai Wenlong Zhang Xiangyu Tian 《Journal of Purchasing & Supply Management》2019,25(2):146-156
We study a credit term determination problem in the context of a supplier-buyer supply chain. The supplier's credit term decision is simultaneously made with its production and inventory decisions, and most importantly, it is impacted by the buyer's order quantity. We present a new game-theoretic framework to model this problem, which captures the interaction between the supplier's credit term decision and the buyer's order decision in a multi-period setting. An exact method based on nonlinear programming is implemented to obtain the optimal solutions. We apply our methodologies on a real world case. The computational results show that our approach significantly outperforms the heuristics with fixed credit terms, and either a short or a long credit term can be sub-optimal for the supplier in profitability. Our work offers the first data-driven model and solution approach that assists purchasing and supply managers to make optimal dynamic credit term decision in conjunction with production, ordering and inventory decisions in a game-theoretic setting. 相似文献
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文章分析了国内14种会计类核心期刊的现状,在此基础上,探索了《上海立信会计学院学报》改进与发展之路,以期为国内会计类学术刊物与财经类高校学报的规范与发展提供有益的启示。 相似文献
19.
中国西部大学生旅游消费现状调查和对策——以宝鸡市为例 总被引:2,自引:0,他引:2
目的:总结西部大学生旅游消费的特点,并据此提出可行的对策;方法:运用问卷调查的方法;过程:以宝鸡市部分在校大学生为研究对象,分析他们旅游意向、旅游时间和地点、旅游消费方式、旅游经费来源、旅游消费结构和旅游消费行为的影响;结论:有以下几点:①大部分大学生打算去旅游,从来没有打算去旅游的人主要是来自农村的学生,主要经济原因;②大学生旅游的目的主要是休闲散心,增长见闻,所以选择的景点主要是自然风景区和民族风情区;③大学生大都选择寒暑假出游;④大学生更愿意与情侣出游,很少人选择与父母出游,而且倾向于自助游;⑤大学生旅游花费来源主要来自父母。 相似文献
20.
《Futures》2015
As a method of investigating complex socially relevant phenomena, transdisciplinary research (TDR) is gaining increasing centrality as a model of knowledge production. However, it is being discouraged by a scientific reward system based on disciplinary logic. The disincentive is even stronger for junior scholars who should be developing the capabilities necessary for achieving long-term scientific excellence.Building on theories of the coordination of scientific communities and using the case of a research center of Kyoto University investigating the boundary between cell and material sciences, we aim to disentangle the interplay between institutional incentives and intrinsic motivation in the prioritization of TDR over monodisciplinary research.We find that, despite strong interest in TDR among scientists and the center's mission to promote this orientation, only a minority of scientists prioritize this approach. Choice of research strategy is associated with its perceived benefits for idea generation, publication opportunities, intellectual effort required, the costs of team coordination, and satisfaction with organizational resources. Furthermore, the propensity to prioritize TDR drops among scientists beginning their careers.Therefore, we recommend the development of evaluation schemes grounded in activity-based measures and the granting of permanent positions to scientists pursuing TDR. 相似文献