推进高等教育资源配置与优化投资环境的思考

对于我国高等教育资源配置与使用的现状和问题，应运用经济学和计量方法进行实证研究，并对我国高等教育投资规模和资源配置与经济增长速度进行对比分析。研究表明，必须采取有效措施，尽快实现教育投资主体和教育融资渠道的多元化，以弥补国家公共教育经费的不足；完善教育投资评价监督机制，控制高校银行贷款规模，防范高校投资风险和债务风险。     

The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions

This study extends the “Uses and Gratifications” approach (U&G) from a web context to a new one, i.e. mobile applications. It seeks to investigate the effect of the key benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions. A self-administrated questionnaire was used to collect the study data. The questionnaire was distributed to 358 participants inside seven major malls in a Middle Eastern country (Jordan). Purposive sample was employed. The data were analyzed using structural equation modeling (AMOS 18). Four key findings emerged from the current research. First, the study confirms the existence of four interaction-based benefits in the context of mobile apps, namely: learning benefits, social integrative benefits, personal integrative benefits and hedonic benefits. Second, apart from social integrative benefits, the other three benefits are found to influence consumer satisfaction to varying degrees. Third, with regard to purchase intentions, only learning benefits and hedonic benefits are found to generate that. Finally, the study confirms the relationship between consumer satisfaction and purchase intentions in a mobile context. The study contributes to the literature through adopting the U&G approach as a theoretical base to examine the key benefits that consumers gain when interacting with branded mobile apps.     

企业信息技术应用对开放式创新的影响：交易成本视角

既有文献已初步检验了企业信息技术应用与开放式创新的关系,但未深入探索其影响机制。鉴于此,从交易成本视角解释二者间的影响机制。结果表明,信息技术应用是推动企业开放式创新的重要因素。进一步扩展分析发现：信息技术应用对企业纵向创新合作的推动作用强于社会创新合作;相对于低技术行业,企业信息技术应用的开放式创新效应在高技术行业更为显著;地区信任度提高增强了企业信息技术应用对开放式创新的推动作用。造成企业信息技术应用对开放式创新产生上述效应差异的一个重要原因在于,开放式创新产生的交易成本在创新合作类型间、行业间、地区间存在明显的异质性,从而检验了企业信息技术应用对开放式创新的影响机制。     

探析汉英颜色词"红色"的使用差异及其翻译

色彩不仅具有物理属性，还有着丰富的文化内涵。文章通过探讨英汉色彩词“红色”在使用方面的异同，揭示了“红色”在英汉两种语言词汇中语义和文化方面的不同性，是语言文化翻译中一个值得研究的课题。     

How value and trust influence loyalty in wireless telecommunications industry

Despite making significant investments in enhancing the customer service experience, long-term customer loyalty remains an elusive dream for many service providers. Particularly in the telecommunications industry, switching providers even from within continuous contract relationships is easy and companies struggle to retain their customers. Trust and value are considered cornerstones of long-term relationships, so it is perhaps surprising that previous research on how relationship age and usage level actually affect value, trust and loyalty is inconclusive. The current research is set in the telecommunications services field and draws on a large-scale survey undertaken in Finland. The findings support the contention that perceived value relates positively to loyalty, and that trust mediates that relationship. Surprisingly, in the telecommunications industry, increasing relationship age and usage level strengthen neither value and loyalty nor the links between trust and loyalty. The results may be explained by the unique characteristics of the highly competitive mobile telecommunications sector, and confirm the view that loyalty does not pay without strategies that value long-term customers and thereby build trust with new customers.     

How product usage influences consumer satisfaction

This paper reports on an empirical investigation of the effect of product usage on consumer satisfaction in the context of consumer durables. It conceptualizes three dimensions of usage-usage frequency, usage function and usage situation-and examines the impact of these usage dimensions on satisfaction. Results of a field survey using five consumer durables suggest that the usage dimensions influence satisfaction through corresponding dimensions of usage disconfirmation, independent of the effect of performance disconfirmation on satisfaction. The specific dimensions of usage disconfirmation which influence satisfaction vary by product.     

浅谈承包商如何应用工程量清单

工程量清单计价是建筑市场定价的大趋势。工程量清单的应用一般包括清单的报价、审查、使用、结算等过程。文章就承包商如何应用工程量清单进行简要分析。     

Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes

The purpose of this study is to examine the antecedents and outcomes of consumer experience (CX) with mobile banking (m-banking) apps. To understand the linkage of CX with other constructs, data collection was done using a structured questionnaire through an online survey. A sample of 473 respondents were analysed using structural equation modeling by testing the proposed hypotheses in AMOS (Analysis of Moment Structures) version 22.0. The findings revealed that convenience, trust, and social influence play a significant role in enhancing CX with the m-banking app use. Apps attributes was found to be relatively less important and no relationship was found between customer support and CX. Customer loyalty and customer intention to continue using the m-banking apps were observed as significant outcome variables. This study will contribute to the growing literature on CX and will guide managers in recognizing the importance of CX in designing appropriate strategies for the promotion of m-banking and engaging their customers in a developing country context.     

How marketing strategy,perceived value and brand image influence WOM outcomes—The sharing economy perspective

As concepts and technology evolve, the sharing economy changes not only business management methods but also lifestyle, leisure, tourism and hospitality consumption. This research proposes an integrated empirical model that illuminates the role of shared economy perceptions on transportation tools in explaining consumer behaviour in word-of-mouth (WOM) and usage intention. In Study 1, 368 YouBike users' perspectives were examined, and the results showed that ease of use is key to promoting WOM through perceived value and brand image. Furthermore, based on 338 GoShare users' perspectives in Study 2, brand image and reputation are shown to play the critical mediating roles in linking the relationships between marketing strategy and WOM. Additionally, usage intention has important moderating roles in the WOM development process. Overall, this study helps academics and marketing decision-makers understand which critical attributes influence customers’ behaviours when implementing sharing economic concepts.     

我国农地金融制度建设的经验教训与启示

我国的农地金融制度建设从1988年贵州湄潭县的农地金融制度试验开始,发展到目前遍地开花的农地使用权抵押贷款,经历了一个逐步成熟的发展过程。本文挑选浙江嘉兴的土地流转经营权抵押贷款和丽水的林权抵押贷款作为案例,将它与贵州湄潭农地金融制度的试验进行对比分析,试图为我国农地金融制度的构建提供有价值的参考。